Business deck is what one would use to explain the business to others to gain support.
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excerpted from "StartUP Cards: A deck of visual cards to provoke the entrepreneur into action." Link: http://amzn.com/B013XZTZKO The business structure and the product are not the business. The business needs to be presented as a whole that makes sense to those people who are supporting the effort either as participants or investors. Customers and supplier might also need to understand the business in these terms especially if this is a business to business model.
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Business deck is what one would use to explain the business to others to gain support.
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