Ceasefire Industries is India's largest fire protection company with over 70% market share. It manufactures and distributes security products including video door phones, security systems, and CCTV as well as powder, CO2, and ceiling mounted fire extinguishers. When first launching domestic fire extinguishers decades ago, fire safety was unfamiliar in India but Ceasefire's powerful yet easy-to-use extinguisher became popular through mass media advertising and direct sales. Ceasefire has over 20,000 employees, a turnover over $100M, and services over 300 cities across India with 100% computerized branches and a dedicated helpline. It is certified by ISI, ISO, and CE standards and aims to

1. engineered to perfection .

2. INTRODUCTION
 Ceasefire Industries Limited manufactures and distributes security
products to residential and industrial sectors.
 It’s offers video door phones, automated security systems, and CCTV
systems.
 The company also offers powder based, carbon dioxide, and ceiling
mounted fire extinguishers.

3. HISTORY
 When Ceasefire first launched its range of domestic fire extinguishers a
few decades ago, no one in India had heard of fire protection, much less felt
the need for it.
 The Ceasefire extinguisher was powerful and smart. But most importantly,
it was easy to use. A high visibility, high impact mass media campaign
supported the product launch. A personalized, highly persuasive and
informative form of direct selling backed up distribution.

4.  Legal Status of Firm:-Limited Liability/Corporation (Privately Held)
 Nature of Business:-Manufacturer
 Number of Employees:-more than 20000 People
 Turnover:-More than US$ 100 Million (or > Rs. 400 Crore Approx.)

5. MARKET SHARE
 Ceasefire Industries Limited, is India number 1 fire protection
company, having 70% of the market share, which has presence all
over India with more then 100 branches

6. PRIORITY SERVICE
 Every 15 minutes Ceasefire creates one new customer. With such
rapid growth exceptional service delivery becomes critical their
Sales and Service Network reaches out to 300 cities and towns
across India through branches that are 100% computerized
 Ceasefire has also set up a dedicated toll free Helpline.
 HELPLINE # 1800-11-34730120 - 422 – 3473
 SMS FIRE TO 53030 Email: response@ceasefire

7. CEASEFIRE CERTIFIED BY
ISI
ISO
CE :-conformance mark

10. COMPETITORS
 Falcon Safety Equipment Ltd,New Delhi - 110015, India
 Safex Fire Services Ltd, Mumbai - 400013, Maharashtra, India

11. JOB PROFILES
1. Executive Management Trainee – Sales
 Level : Team Sales
 Salary Band : CTC 5 lac per annum
 Reporting Manager : 2nd Level Manager
 No. of Reportee’s : As per profile
 Place of Position : Pan India

12. ROLE
Major
To be responsible :
 For achieving sales target as per Business Plan.
 For leading the team of his location to achieve their target and to develop them as
a champion sales person.
Minor
Inculcate a culture of mutual help & respect and discipline in the branch

13. SKILLS REQUIRED
 Excellent administrative skill to manage multi location from centralized
branch operation.
 Ability to lead the team
 Good Selling skills and negotiation skills.
 Able to resolve problem, and give solution to team member.
 Strong communication and presentation skills.

14. JOB PROFILE
1.Management Trainee – Business Development
 Level : Business Developer
 Salary Band : CTC 4 lac per annum
 Reporting Manager : 1st Level Manager
 No of Repartee's : NIL
 Place of Position : Pan India

15. ROLE
 Achieving sales target as per the business plan and as per the target
assigned

16. SKILLS REQUIRED
 Good Communication Skills
 Good Presentation Skills
 Energetic and should have positive attitude
 Should have own conveyance and laptop as it’s a core sales profile
(Mandatory).

17. SELECTION PROCESS
 Online Aptitude test
 Group Discussion
 Personal Interview
(Each step is an elimination round)