2. Abstract
I am working on the project FAB analysis of celkon
mobiles. The idea of mobiles came as early as the
late 1973 with the Motorola Dyna-Tac , but this mobile
was mainly designed for talk,listen & dial. It was the
first truly portable mobile phone was developed, but it
had no display but at least the talking, listening &
dialing was possible. Now as mobile phone became a
necessary part of working because of its friendly
usability and features most of the market segments is
attracting towards mobiles. The main advantage of the
mobiles is that it is movable device and one can take it
anywhere according to his/her need, but this is not
possible in land phone.
3. .So I am making a report on FEATURE, BENEFIT AND ADVANTAGES of
celkon mobile phones . This report contain the information about what are the
features benefits, and advantages celkon mobile phones possess and how
much it has market share. If possible then we also include what are the
features are need to be added in the mobile phones in order to have more
benefits and advantages to the end users that is consumers.
.I am working on this project to analysis the feature, benefit, and
advantages of the mobile phones. On completion of this project we hope
that we will prove that the celkon mobile phones have great goodwill in
the market in respect to his features and benefit point of view and also it
has good increasing market share in future.
4. Introduction
Celkon mobiles is purely Indian company.
and born in Andhara pradesh,India.
Celkon mobiles is a very fast growing
company in India.
it was started in 2010, with in 2 years of
time it got become National product now.
5. Now Celkon mobiles is available all over
India, and service center also available in
all small and big towns in India
Every Celkon phone features highly
sensitive interfaces customized to user's
tastes.
7. Secondary objective:
To find out the model of celkon mobile
phones, which enjoys the maximum
market share?
To search the real competitors of celkon
mobile phones.
8. Challenges
The Celkon mobile phones face
challenges from two players in the
market. The main competitors of Celkon
are SPICE, MICROMAX.
9. SPICE:
Spice mobile proves 2 circles of 23 Telecom Circles of India .
The company is a leading manufacturer of smart
phones, tablet, i-phones and normal mobile phones.
The company also provides IT support services. Spice
outsources its manufacturing and sells through resellers
and distributors worldwide.
The company has enjoyed resurgence of late, ranking as
the fastest growing mobile vendor for several years
running.
It now vies with Celkon and Micromax.
10. MICROMAX:
While MICROMAX is known as consumer
electronics for product innovation, the
company's corporate development is a
tale of reinvention. Micromax provides
enterprise and consumer a full range of
high-tech equipment, including personal
mobile telephones , LED Televisions and
tablet equipments. Its software portfolio
includes Android systems, business and
product lifecycle.
12. COMPARE BETWEEN CELKON,SPICE & MICROMAX
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COMPARISON BETWEEN CELKON,SPICE & MICROMAX
ALL MOBILES
CELKON
SPICE
MICROMAX
OTHER
13. LINKING WITH THEORY
In this project we are applying FAB which is Features
Advantages & Benefits Theory. The FAB analysis is
explained as below.
FAB:-
For any business success will be directly related to the real or
perceived benefits that any products or services offer the customer.
In order to develop effective marketing programs it is important to
clearly define the features, advantages, and benefits of the products
or services from the customer’s perspective.
14. The Feature of a product or service is what the customer will receive.
The Advantage is what the customer perceives to be important.
The Benefit is the customer need or want satisfied by purchasing the
product or service.
FAB for products or services will be very useful to the customers as
well as for the company to develop their respective plan according to
the FAB associated with the product or service they are providing.
This will make easier for consumer to choose their product as per
their need.
As we know that FAB there is a lot information is available with the
product, the FAB analysis assist in organizing this information. But
while choosing for analysis one should be as specific as possible
when identifying the features, advantage and benefits.
16. RESEARCH METHODOLOGY
As per my research methodology’s
primary resources and secondary
resources stated in project I using lead .
17. Compare with features
PRODUCT NAME Micromax A57 Celkon A95 spice mi-280
Form Slate Slate Slate
Platform Android Android Android
Touchscreen Yes Yes Yes
QWERTY Keypad No No No
Network 3G 3G 3G
Price (Rs.) Rs. 5190 Rs. 4799 Rs. 6190
OS Android 2.3.5 Android 2.3 Android 2.3.5
Processor 1 GHz 1 GHz 1 GHz
DISPLAY 3.5" 3.2" 3.2"
Resolution 480 x 320 Pixels 320 x 240 Pixels 320 x 240 Pixels
2G YES YES YES
3G YES YES YES
EDGE YES YES YES
GPRS YES YES YES
Bluetooth YES YES YES
Wi-Fi (W-LAN) YES YES YES
GPS YES YES YES
Additional Micro USB Micro USB 2.0 Micro USB 2.0
BACK CAMERA 3 MP 3.2 MP 3.2 MP
FRONT CAMERA No YES No
Warranty Period 1yr 1yr 1yr
18. Focusing ahead
Aim of the company is become among
the top five brands by the mid of 2010
and bring to customers the best of
mobile phones that matches their
aspirations and varied tastes
19. Best model in market
Celkon A99+
•Read opinions
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•Pictures
•Related phones
•Manual
Popularity
Daily interest
0.2%
Total hits:
58277
Voting results
Design
20. Features
Celkon Mobile Phones, with its innovative and new technologies, is
allset to modernize the Indian telecom sector. Its new generation
mobilephones loaded with latest specifications and stylish looks are
availableat affordable prices in the Indian market. Every model of
Celkon cellphones adds to the social strata of the consumer. Dual
SIM technology,high resolution cameras, expandable memory, as
well as interactive toolsare some of the latest features to look for, in
Celkon Mobile phones.
22. Feedback of customer for CELKON
COSTMER NAME PHONE NO E-MAILS FEEDBACK
RAM SAHU 9887256095 RAM SAHU44@gmail.com THIS MOBILE IS VERY NICE
SMITA SAHU 9557240915 SMITA SAHU21@gmail.com IT IS REALLY EASY TO USE
RASMITA SAHU 9005624971 RASMITA SAHU5@gmail.com ANDROID IS VERY GOOD
PRAVATI SAHU 9092735603 PRAVATI SAHU8@yahoo.com WOOWWWW
PABITRA SAHU 9092846734 PABITRA SAHU@axiscash.com I REALLY ITS MEMORY CAPACITY
SHAYAM SAHU 8873456912 SHAYAM SAHU@readiff.com I CAN SKYPE.. WOW
MADHUMITA SAHU 8082739571 MADHUMITA SAHU7@gmail.com I CAN USE THE OFFICE
KAMALA SAHU 9886142947 KAMALA SAHU@yahoo.com PICTURE QUALITY IS GOOD
BRAJA SAHU 8072541835 BRAJA SAHU@yahoo.com BATTERY IS NOT GOOD
