Social Media has changed the way business is done in the 21st century and it has posed some of the toughest challenges in businesses involving sales and marketing. Whether it is commercial real estate, mortgage brokerage, insurance, consultancy or any extensive line of business involving customers and promoting the service; lead generation is critical for the lifeblood of the business. However, leads are not guaranteed sales, but the success of any sales professional is dependent on their communication with the target market. In this webinar Moez will talk about commonly used marketing practices that are overshadowed by the growing power of both the Social Media Strategy and the Internet Marketing Strategy. If you are a sales professional or an entrepreneur who needs to create brand awareness and create leads, or if you are looking for an opportunity to learn about the benefits of using social media, this webinar is your ticket. Moez will walk you through the ways you can create a solid lead generation strategy, both on-line and off-line and market your brand successfully. What you will learn: - Learn about growing importance of Social Media. - What is Internet Marketing and Social Media Strategy? - What is Blogging and how can it benefit you? - How to create Brand Awareness? - How to create the Social Media Marketing Plan? - How to market your brand and connect with your target market? - Successful tips to generating leads. For more information and audio, please visit: www.rapidboostmarketing.com

1. Sunday, November 10th, 2013
Facilitator : Moez AllidinaWebsite: www.rapidboostmarketing.com Email: contact@rapidboostmarketing.com

2. Facilitator: Moez Allidina
• Canada’s Full Service “Digital Marketing Agency”
• Services Offered:
 Branding
 Advertising
 Online Marketing Services

3. Facilitator: Moez Allidina

4. “LEARN: WHEREVER, WHENEVER, HOWEVER”

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Presentation Outline
• About Social Media?
• What is Blogging?
• Search Engine Optimization (SEO)
• How to generate Leads?
• Creating the Brand “YOU”
• What is the Social Media Strategy?
• Success Tips

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What is Internet Marketing?
• Building a web site is a great first step
• Internet Marketing is necessary to
generate buzz and traffic
• Traffic generates business
• Business brings profits!
“A web-site without an effective marketing is like
building a 5-star Hotel in the middle of a forest!”

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What is Social Media?
• It is the interaction between
individuals, businesses, and
communities using technology to
create and exchange user-driven
content.
• “Future of Communication”

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Importance of Social Media
• Brand Awareness
• Communication with Audience
• On-line Authority
• Entertainment & Leisure
• Multimedia Management
• Reviews & Opinions

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What Makes Social Media
Marketing Different?

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• A blog is a website in the form of a „journal‟ that is
available on the web.
• Blog Lingo;
- Blog: Slang for “weB LOG”.
- Blogging: The action of updating a blog.
- Blog Post: The content of the blog entry… For example: An article.
- Blogger: Someone who maintains the blog.
- Blogosphere: The information available in blogs on the Internet.

14. Facilitator: Moez Allidina
Why BLOG?
• Get connected with prospects
• Help make your website show up on “Google”
• Generate leads
• Key part of content marketing
• Use in social media
• Helps increase your reputation in the community
• Allows you to connect with influencers
• Tool to grow a following “likes, fans, etc…”
• Low cost marketing

15. Facilitator: Moez Allidina
Search Engine Optimization
( S E O )
•Method to increase visibility in search engines
•Basics of SEO:
- Browser Titles
- Heading Titles
- Description
- Keywords

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Traditional vs. Modern Marketing Strategies
Traditional Marketing
• Television
• Radio
• Newspapers
• Magazines
• Billboards
• Direct Mail
• Word-of-Mouth
Internet Marketing
• Video sharing web sites
• Blogs
• Social Networks
• Widgets
• Direct Email
• Word-of-Mouth

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Generating LEADS
Types of Lead Generation
(traditional):
• Door-to-Door
• Cold-Calling
• Trade Shows
• Outsourced Telemarketing
• Advertising
• Email Blasts

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Essentials of Capturing LEADS
• Be consistent with writing your blogs.
• Provide a variety of content.
• Optimize your posts and pages with popular
key words, tags and categories.
• Provide visitors clear calls to action by
giving them options and benefits for giving
you their name, email and contact number.
• Build authoritative hyperlinks that relate to
the post for you to build credibility.

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Brand Awareness & The Brand “YOU”
• Know your customer (target market)
• Allow them to get to know you
• Listen to them
• Develop your Marketing Plan
• Provide multiple ways for customer interaction
• Focus on excellent customer service
• Create accountability
Your Business
IS:
“Relationship Marketing Strategy”

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Understanding On-line Marketing

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Social Media Marketing
“10 Pillars of Success”

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Social Media Strategy
(Tactical Plan)

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Social Media Strategy

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Social Media Strategy

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Social Media Strategy

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Using Social Media Marketing
(Success Tips)
• Start out small
• Clearly define your marketing objectives
• Select your target market
• Assess your capabilities and know-how
• Execute your online strategy
• Measure your effectiveness
• Be ready to experiment

29. Facilitator: Moez Allidina
Success Tips – Cont‟d
(What REALLY works?)
• Pictures
• Questions
• Visual Organizations
• Odd Numbers
• Percentages
• Do not finish your post
• Videos
• Free Reports
• Alternate Post Types
• Leave comment on
your own Post
• Consistency

33. Website: www.rapidboostmarketing.com