The document summarizes a study on the market potential of acrylic yarn in the Ludhiana market in India. It discusses the objectives of studying factors affecting dealer choice and competitive players. Primary and secondary research methods were used, including snowball sampling of acrylic yarn dealers. Findings show most dealers deal in 2/32 count range and 2/48 prices increased 50% in a year. Price and quality are most important to dealers. There is potential for firms to enter the market given increasing demand and prices. Limitations include a small sample size and potential response bias.

1. Summer Internship Seminar on “Study on the Market potential of acrylic yarn in Ldhiana market” By RAMZAN MOHAMMAD MBA-2C(2009-11) ROLL NO-94972238216

9. Turnover :-

15. No. of acrylic yarn dealers with respect to count range.

16. Price trend of acrylic yarn since last one year.

17. Different players from dealers purchase acrylic yarn.

18. Monthly consumption of acrylic yarn.

24. Factors that dealers consider important while purchasing acrylic yarn.

25. Terms & conditions offered by supplier to dealers.

26. Projection about the demand of acrylic yarn.

27. Ludhiana hosiery market.