This is one of the presentations I did at Ecobuild. Here are the questions for debate (and in brackets my views): 1. Is collective responsibility a realistic part of the solution to creating a more equitable society? (For many products we should go further and have individual responsibility. For example in our industry, specially in interior design, the individual manufacturers can easily offer individual take back systems and actually take back products when installing a new product) 2. Is there a direct link between economic growth/stability and increasing levels of consumption? Can economic growth exist without increasing consumption? (I really believe we can grow without growth of stuff, mainly through selling added value services and knowledge. More beauty, more knowledge with less stuff) 3. Can we decouple consumerism with waste generation? (Yes, we can. We have designed products with up to 50% less yarn. There is also a growing increase in services in general across many industries eg. online betting, music, languages, education)