User Experience is one of the most important factors that distinguishes a product. In this session we underline the importance of human centered design as the key to product success and share important aspects of UX design throughout product development lifecycle. You will be able to harness design practices that lead to successful products.

1. THE CANON OF DESIGN
FOR A NEW JOURNEY IN PRODUCT MANAGEMENT
Rajiv Kaul, Co-founder Intelligaia
rajiv@intelligaia.com / 919 518 4014

2. LASSI Team: Polkovalkov, Alicia, Gunes, Cameron, Jamos, Dan, Dumraz and Rajiv
From last ProductCamp Event

3. MATTERS.DESIGN

4. PLACESDESIGN
PEOPLE
AT THE CENTER
OF EVERYTHING.

5. DESIGN-DRIVEN
COMPANIES

6. HAS INSPIREDDESIGN
PRODUCT
MANAGEMENT
AS WE KNOW IT.

7. THE EXPERIENCE
IS THE PRODUCT
ITSELF.

8. BUSINESS
DESIGN
ENGINEERING

9. THE NEW JOURNEY

10. THE PRODUCT
MANAGER

11. TODAY’S PRODUCT
MANAGER IS ALSO
A DESIGN LEADER.

12. THE CANON OF DESIGN
TRUST EMPATHY STORIES PROTOTYPE
SYSTEM ADOPTIONINTERFACE

13. TRUST DESIGN
SUPPOSING IS GOOD.
FINDING OUT IS BETTER.
MARK TWAIN

14. WHY TRUST DESIGN?
TIME AND RESOURCES
ARE SCARCE.

15. HOW TO TRUST THE
DESIGN PROCESS?
LISTEN. OBSERVE.

16. EMPATHY
FEEL FOR THE PEOPLE
YOUR PRODUCT SERVES.

17. WHY EMPATHY?
IT TAKES A HELPFUL
MINDSET TO BUILD A
GREAT PRODUCT
EXPERIENCE.

18. HOW TO INCREASE
EMPATHY?
KNOW THE PEOPLE
YOU SERVE.

19. STORIES
LET PEOPLE LIVE THEIR
STORIES THROUGH
YOUR PRODUCT.

20. WHY STORIES?
CONNECT TO NEEDS
COLLECT EVIDENCE
PRIORITIZE

21. HOW TO CREATE THE
RIGHT STORY?
AS A <TYPE OF USER>,
I NEED <GOAL>
SO I CAN <REASON>.

22. LASSI’S EXAMPLE
CHRIS: AS AN INJURED
HIKER, I NEED ……. SO
THAT …….

23. RAPID PROTOTYPING
CREATE AND VALIDATE
MULTIPLE IDEAS
QUICKLY.

24. WHY USE RAPID
PROTOTYPING?
IT REMOVES
UNCERTAINTY.

25. HOW TO RAPIDLY
PROTOTYPE?
PAPER & PENCIL
CLICKABLE SKETCHES
VIDEOS

26. DESIGN SYSTEMS
EVERY PRODUCT
NEEDS A DESIGN
SYSTEM.

28. WHY HAVE A SYSTEM?
SCALABLE
PERVASIVE
REDUCE MISTAKES
OWN THE EXPERIENCE

29. DESIGN SYSTEMS
BEST PRACTICES:
SIMPLE
IDENTICAL PARTS
IDENTICALLY ASSEMBLED

30. HOW TO IMPLEMENT A
DESIGN SYSTEM?
DELEGATE AND
DOCUMENT

31. INTERFACE DESIGN
PUT THE UX IN THE UI.

32. WHY PUT UX IN THE UI?
CONTEXT IS
EVERYTHING.

33. HOW TO IMPROVE UI?
BALANCE INTUITION
WITH EVIDENCE.

34. ADOPTION
SUCCESS = ADOPTION
+ DELIGHT

35. WHY WE NEED
DELIGHT TOO?
TO STAND THE TEST
OF TIME.

36. HOW DO WE GET TO
DELIGHT USERS?
HEURISTIC ANALYSIS
FREQUENT TESTING

37. THE CANON OF DESIGN
Rajiv Kaul, Co-founder Intelligaia
rajiv@intelligaia.com / 919 518 4014
TRUST
EMPATHY
PROTOTYPE
INTERFACE
Supposing is good.
Finding out is better.
Feel for the people
your product serves.
Create and validate
multiple ideas quickly.
Put the UX in the UI.
STORIES
SYSTEM
Let people live their stories
through your product.
Every product needs a design
system.
ADOPTION
Success = adoption + delight.