Feb 4th Brand mgmt & Strategy - #rajmeesa - #aisfm

1. #linkedin #linkedintips #socialselling
#BRAND
Managment & Strategy
#rajmeesa

4. #EveryStoryIsUnique

5. 2mins of Sun Energy
=
Entire humanity Consumption for 1 year

6. Half a million big recognisable brands
world wide
There are around 45,000 big companies that are listed on the
stock market. Say on average each big company has 10
brands then the figure for brands goes up the around half a
million.

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1,556 cases emerged out of India in 2002

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100. Sun Energy 2mins = Entire
humanity Consumption for 1
year
1 MAIN GOAL
CONVERSION
3 Reach
2 CONTENT
to

101. Sun Energy 2mins = Entire
humanity Consumption for 1
year
#BringLoveToAction (Reach to Conversion)
Leads
Engagement / CPC
Conversion
Reach
Landingpage
Newsletter
Messenger etc.
Lost Leads / After Conversion
Value offer
Free ebook, visit etc.

102. Sun Energy 2mins = Entire
humanity Consumption for 1
year
#ContentIsKing (Content)
Regularity Reuse /
Crowdsource
Test, Test, Test „(Longtail) Stories“
C-E-C
Curiosity Emotion Call to Action
Groups, eBook, Newsletter etc.
A campaign is not a single postVideos, Questions etc.

103. https://en.wikipedia.org/wiki/Sanjiv_Mehta_(Indian_businessman)
1. Amazon. Brand value: $150.8 billion.
2. Apple. Brand value: $146.3 billion. ...
3. Google. Brand value: $120.9 billion. ...
4. Samsung. Brand value: $92.3 billion. ...
5. Facebook. Brand value: $89.7 billion.

104. https://en.wikipedia.org/wiki/Hindustan_Unilever

105. Mineral water brands

108. Harley davidson

123. In the past, Deepika Padukone has also advertised for
Parachute hair oil, Close-up toothpaste, Pepsi, BSNL,
Yamaha, Naihaa Mangalyam, Limca, Seemati Silks, Levis,
PC Chandra, Liril, Neutrogena, Hewlett Packard,

125. Brands Endorsed- Samsung Mobiles, Tata Sky,
Coca Cola, Titan Watches, Snapdeal etc.
Endorsement Fee- 5 to 7 crores a day.

126. Brands Endorsed- Tag Heuer, Airtel, Videocon,
Emami, Hyundai, Pepsodent, Dish TV etc.
Endorsement Fee- 3.5 to 4 crores a day.

127. Brands Endorsed- Thums Up, Revital, Wheel, Suzuki
Motorcycles, Yatra.com, Dixcy Scott, Splash, Relaxo
etc. Endorsement Fee- 3.5 to 5 crores a day.

128. It is said that the advertisers line up to rope him in as their brand
ambassador. Brands Endorsed- Parker Pens, Dabur, Dairy Milk,
Boroplus, ICICI, Kalyan Jewellers, Gujarat Tourism, Navratna Oil, Maggi
etc. Endorsement Fees- 2.5 crores a day.

129. Relaxo, Dollar Club, Micromax Mobile, Eveready, Manapuran Gold
Load, Honda India, Sugar Free, Rasna etc. Endorsement Fees- 8 to 10
crores per year

130. Brands Endorsed-Pepsi, John Players, Panasonic,
Nissan, Lenovo, Docomo, Hero Moto Corp, Franco
Leone, Saavan etc. Endorsement Fees- 3 crores a day.

131. Brands Endorsed- Coca Cola, Axis Bank, Kellogg’s, Garnier, Vogue,
Tissot, Van Heusen, Lifestyle Melange, Parachute, HP, Nescafe, Lux
etc. Endorsement Fee- 7.5 crores for every endorsement.

132. Brands Endorsed- Samsung Mobiles, Tata Sky,
Coca Cola, Titan Watches, Snapdeal etc.
Endorsement Fee- 5 to 7 crores a day.

136. Basic checklist of what your branding
infrastructure should contain.
Sound market & keyword research
Mission statement, well publicized
A written marketing and PR strategy
A contextual content strategy
Social media and content policies
Well-developed marketing and PR budget

137. Set marketing & sales objectives and quotas
Corporate ethics policy
A unique selling proposition
Distinctive logo, colors and packaging
Uniforms / Company training manuals & courses
Customer support staff
Company website & blog
Appropriate branded social channels

138. An organizational chart & A CMO, Director of Marketing or someone similar
Marketing staff (designers, writers, bloggers, A/V people, etc.)
Strong relations with marketing partners, strategic relationships & affiliates
Internal communications system and schedules
While there is much more that could be added, this is to point out that your
brand management strategy is much more successful, sustainable and
profitable with supported with a well-built and tightly organized digital
infrastructure

140. AVENUE SUPERMARTS LIMITED ???

141. In the retailing business, it is famously said that
success depends on 3 factors:
Location, Location, and Location. However, closer
to reality are 3 alternative approaches to success:
Lowest Prices, Best Quality, and Widest Range.
Price is where D-Mart operates. Consumers are
offered a minimum 3% discount on every product
off its shelf, and in some cases the discount is as
much as 10% off MRP.

142. It continues to have a net profit margin of 3.5%. Its
IPO was over-subscribed and then it got listed at
more than 100% premium of its subscription price.
And it has also made its promoter R.K. Damani the
wealthiest retailer in India. According to Forbes,
Damani’s stake in D-Mart is valued at $5.03 billion,
much ahead of India’s previous ‘rajah of retail’
Kishore Biyani’s net wealth estimate of $1.7 billion.

143. Something iconic about D-Mart.
But nothing comes to mind. No advertising. No
loyalty programmes. No ‘Sale days’ either – at least
nothing equivalent of ‘Sabse Saste Din’ or ‘Big
Billion Days’.

144. .
Hindustan Lever Limited which set foot as the subsidiary of
Unilever has been one such multinational which has almost
become a home grown brand. The strategies adopted by
this corporate leaves no stone unturned in cashing in on the
tiniest niche markets available

145. One world one market strategy is not successful when
attempting to cut into base of the pyramid segments in
emerging markets. The critical aspect here is developing
grassroots’ connection and social empathy which should
translate to a cooperative spirit which will leverage the
strengths and overcome the weaknesses.

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162. #NoFearNoRegrets
#newnormal speaks only
Digital

183. Whats is BM?
Brand management is the analysis and
planning on how a brand is perceived in the
market. Developing a good relationship with the
target market is essential for brand
management. Tangible elements of brand
management include the product itself; its look,
price, and packaging, etc.

184. What does the brand manager do?
Brand managers are responsible for ensuring
that the products, services and product lines
that fall under their domain resonate with
current and potential customers. To do so,
these professionals continuously monitor
marketing trends and keep a close eye on
competitive products in the marketplace.

185. Strategic Brand Management Process. ... The
process of strategic brand management
basically involves 4 steps: 1. Identifying and
establishing brandpositioning. Brand
Positioning is defined as the act of designing
the company's offer and image so that it
occupies a distinct and valued place in the
target consumer's mind

186. What are brand management strategies?

187. Brand management is an important aspect of
marketing, which utilizes sophisticated
techniques to boost the value of a product.
Depending on the marketing
strategyimplemented, brand management can
increase the price products and build devoted
customers utilizing brand affirmations with
images or key messaging

188. Strategic Brand Management Process. ...
This process involves Identifying and
establishing brandpositioning.
Brand Positioning is defined as the act of
designing the company's offer and image so
that it occupies a distinct and valued place in
the target consumer's mind

189. What is the purpose of social media
marketing?
Social Media Today argue that the purpose of
social media marketing is to build a brand
and increase a brand's visibility, through
building relationships and communicating
with potential customers.

190. Increased Brand Awareness. Social media is
one of the most cost-efficient digital marketing
methods used to syndicate content and
increase your business' visibility. Implementing
a social media strategy will greatly increase
your brand recognitionsince you will be
engaging with a broad audience of consumers

195. What is PRODUCT ? - What is COMMODITY -> what is
Brand
Rice / paste/ camera / deo / magazines/

199. making india beautiful

201. daily savings daily discounts

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220. What are brand management strategies?

221. Identifying and establishing brand positioning.
Planning and Implementation of Brand
Marketing Programs
Measuring and Interpreting Brand Performance
Growing and Sustaining Brand Equity:

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238. Click on the below links and stay Connected
https://www.facebook.com/rmeesa
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regards,
#rajmeesa
whatsapp/sms/call: +91 984-567-9620
https://conectvith.me/rajmeesa