The document discusses four major trends in digital asset management (DAM): 1) the transition from DAM to centralized content hubs for improved information flow and experience, 2) DAM data enrichment and tagging becoming more intelligent through machine learning, 3) advancements in data orchestration as digital assets relate to various business data, and 4) rising demand for open-source DAM to allow flexibility and freedom for innovation.

1. DAM Mega
Trends to
Watch

2. Transition from DAM to the Content Hub
DAM Data Enrichtment & Tagging Become
More Intelligent
Advancement in Data Orchestration
The Demand for Open-Source DAM is Rising

3. Transition from DAM to the
Content Hub
Organizations are tremendously focusing on
centralizing information and digital assets for
operational excellence, better decision-making,
and improved experience. The agility and flow of
information become critical because the volume
and variety of data will only expand from different
information sources such as ERP, CRM, and more.

4. DAM Data
Enrichtment &
Tagging
Become More
Intelligent
Data quality and data readiness are core to all
digital initiatives crucial for multi-channel conversion
rates. Data enrichment varies from users to users,
such as different resolutions, conversion of bit-rates,
DPIs, color profiles, and responsive states. There is a
growing trend for intelligent data enrichments due
to classification, categorization, tagging, and third-
party data.

5. Advancement in Data
Orchestration
Data is both the lifeblood of a business
as well as its greatest challenge.
Digital Assets are not isolated
company assets. They always relate to
different type of master data such as
products, catalogues, vendors,
customers, etc. and are used for
multiple purposes such as sales,
marketing, and product management.

6. The Demand for
Open-Source DAM is
Rising
Digital asset management is more
related to the agile and creative
process. Organizations need complete
flexibility and freedom to innovate and
try their creative ideas fast. The
innovation benefits conferred by Open
Source have a direct impact on the
business value, particularly for early
market adopters.

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