2. preview of things to Come…
•What is a Group? •Preparing for group discussions
•Why do we Join Group? •Leadership
•What are some Characteristics of •Functions of Leader.
an Effective Group? •Leadership Style
•What are Advantages & •Skills need to be a Good Team
Disadvantages of Group Problem- Member.
Solving? •How are you evaluated in group
•Purpose of Group Communication your Discussion?
•Significance of communication in
Corporate World
•Basic concept of communication
•Process of Communication
•Important Characteristics of a
Message

3. What is a Group?
• Stephen Robins defines a group as “ two or more individuals
interacting and interdependent, who have come together to
achieve particular objectives.”

4. why do people join ‘groups’?
& Affiliation Motivation
& Security
& Satisfaction of needs
& Shared interests and goals
& Self-esteem
& Status
& Power
& Goal Achievement

5. The Characteristics of An
Effective Group
& Clear Purpose
& Climate
& Participation
& Listening
& Healthy Conflict
& Open Communication
& Clear Roles and Assignments
& External Resources
& Functional Diversity

6. ADVANTAGES OF GROUP DECISION-
MAKING
 Different views from different people.
 Increases individual motivation.
 It’s easier to identify mistakes.
 Team Decisions are better received by
others.
 Group Work is more pleasant and
fulfilling for most members.

7. Disadvantages of Group Decision-
Making
• Members can get slack.
• Personal agendas may conflict
with group goals.
• Aggressive members can
dominate
– Status problems?
• Members could be
uncompromising.
• Takes longer to reach a decision.

8. PURPOSE OF GROUP COMMUNICATION
To share and exchange information and ideas
To collect feedback
To arrive at a decision on important matters.
To solve a problem which is of concern to the organization
as a whole.
To discuss the issues related to a particular topic in relation
to the group itself or for the benefit of a larger audience.
Helps in leaving behind “Self EGO”.
Changes in Behavior and feelings.

9. Significance of communication in
Corporate World
Helps in Corporate Branding
Helps in Strategy Making and Implementation
Helps in Sales Enhancement
Enables Crisis Management
Develops Global Competence
Helps Information Development
Helps Client Development
Helps Client Sustenance

10. Basic Concept of Effective
Communication

11. Process of Communication
MESSAGE MESSAGE
SENDER CHANNEL RECIEVER
FEEDBACK

12. Important Characteristics of a
Message
• Objective
• Distraction to the Message
• Two-sided Approach
• Simplicity of the Message
• Size of Attitude Discrepancy
• Arousing Emotions (FEAR)

13. Preparing for group discussions
K-A-S-H Strategies.
K – KNOWLEDGE
Social awareness
Knowledge in current affairs.
National and international issues
A – Attitude
Set your goal – plan actions
Winning attitudes
Continuing learning.
Practice skills

14. Preparing for group discussions
K-A-S-H Strategies.
S - Skills
Develop through practice.
Presentation skills.
Communication Skills
Non-verbal skills
H – Honesty
Honesty all through your efforts.
Admit your mistakes.
Learn from mistakes.

15. LEADERSHIP
Definition:
A Davis described leadership as--the one
Keith
Leader is
Who Knows The Way,
The process of influencing and
supporting others to work
Goes The Way,
enthusiastically toward achieving objective.
And Shows The Way.

16. Functions of a Leader
Policy Maker
Planner
Executive
External Group Representative
Controller of internal Group Relationship
Controller of Reward and Punishment
Mediator

17. Qualities of PR person as “Leader”
Good personality
Intelligence
Initiative
Innovative
Self Confidence
Communication Skills
Coach and Guide
Discipline
Patience

18. Autocratic Style Consultative Style
Leadership
Style
Laissez –Faire
Situational Style
Style

19. Skills needed to be a Good Team
Members
Listening
Persuading
Sharing
Respecting
Helping
Participating

20. HOW ARE YOU EVALUATED IN YOUR
GROUP DISCUSSIONS?
 Personality
 Communication Skills
 Knowledge
 Leadership and teamwork.

21. Personality
 Smartness – dress – smile on the face
 Cheerfulness – free from tensions and nervousness.
 Enthusiasm – attitude of taking that one step extra.
Communication Skills
 Fluency – not speed. But right word in the right
place.
 Clarity – Effectiveness of the message.

22. Knowledge
 Relevance. – Topic related.
 Depth – in and out of the subject. Factual info
and data.
leadership
 Initiative – taking the lead. Breaking the ice.
Being in the forefront.
 Team Spirit. – ability to work with people.
Cooperation and consolidation

23. Conclusion

24. Group can achieve this:-

25. Suggestions
Never try to bluff.
Practice group discussion with friends
on different subjects.
Remember !speech is a powerful
weapon.

27. Any
Questions???