1. RAHEEL RAZA
Address for Correspondence: E-66 A, 1st
F, Royal Apartment Abul Fazal Enclave, Jamia Nagar,Okhla New
Delhi-110025
Mobile: 09891356440; Phone: (011) 65416600 ~ E-Mail: raheel_mirza2001@yahoo.co.in
SALES PROFESSIONAL: Sales & Marketing/ Business Development/ P&L Accountability
 Extensive business background with sound understanding of basic framework of operations
 Repeatedly produced sustained business and revenue growth in changing markets
 Possesses an integrated set of competencies that encompass areas related to customer and
channel management
Profile Summary
A seasoned professional having nearly 12 years of commendable success in:
- Sales & Marketing - Business Development - P&L Accountability
- Channel Management - Key Account management - Profit Centre operations
- Brand Management - Process Enhancement - People Management
• Adroit in handling the business development, identifying & developing new markets, handling lead
generation &
Client retention and achieving the set targets for Modern Trade.
• Proficient in preparation of business plans, competitor profiles and monitoring operations at regular intervals
With focus on profitability: Demonstrated acumen in handling distribution and projects across the given
Territory
• Proven ability in achieving/exceeding targets, opening new profitable product/services markets and setting
up
Business operations in untapped markets
• Distinction of exploring new markets for business growth and streamlining sales & marketing operations.
• Exposure in market development, product positioning and handling project and distribution network
• Result oriented achiever with excellent track record for identifying opportunities for accelerated growth
Core Competencies
• Formulating long term/ short term strategic plans, conducting negotiations and marketing
Operations thereby achieving increased sales growth across the region
• Steering functional operations with a view to achieve organizational objectives and profitability
• Networking with financially strong & reliable channel associates resulting in deeper market
Penetration and reach
• Conceptualizing & implementing the sales promotional activities as part of brand building and the
Market development effort
• Recruiting, Monitoring & training personals for the marketing team for ensuring optimum performance to
Deliver quality services in the market
Organizational Experience
Since July 2013 with Kerakoll India Pvt. Ltd., as Sales Manager
Key Result Areas
• Spearheading entire gamut of operations for the branch industry pack verticals (Delhi NCR)
• Responsible for regional channel development and marketing strategy implementation
• Leading a team of 12 sales professionals and Technical team including Area Managers & Territory
Managers

2. • Rendering services as: Business head to drive a customer focussed branch
March’10 – June 2013 with Ameya Dyechem Pvt. Ltd., Construction Speciality Materials Division (CSM)
Depty. Manager (North Region)
Ameya Dyechem Pvt. Ltd. is one of the Fast Growing Professionally Managed Industrial Specialty Materials Company in
India. Established since 1996, present in almost all Industrial segments in Indian Markets to serve their diverse needs.
The industries that are covered under Ameya’s umbrella are Construction, Automotive, Coatings, Paints & Inks, Electronics,
Food & Beverage to textile, mining, minerals , metals to name a few.
Verticals Under CSM Division: Anchors & Fastners (Mungo Switzerland), Construction Sealants (Momentive-GE Bayer
Sealants US), Waterproofing (de neef Balgium) & High Albedo paints (Heat Reflecting Coatings, United Coatings US)
Key Deliverables
 Lead a team of 7 hard core sales Associates (4 for North India and 3 for East India). Lead 4 sales
Professionals for North only and geographically, reviewed team on regular basis,
Responsible for leading the team to earn profitable growth working with Architects/Contractors/
Builders/ Developers etc. – Getting approvals for the projects and works on specifications of the products for
all PGs and finally closing the business
Maintained all Project Log Forms/Sales Pyramids, Architect/Consultant Log Forms, daily report of the team
And monitored the movement and action plans as per the set plans.
Since Jan’08-Feb’10 Martini Lighting Systems Pvt. Ltd., Delhi (Joint Venture with Martini S.p.A. Italy)
Manager Sales & Business Development
Martini Illuminazione Group consists of the companies Martini S.p.A.(established in 1971 at Concordia sulla Secchia
in the Modena district of Italy), Sames S.p.A. (bought in 1995 and moved to the same site as the Moncalieri (TO)
manufacturing premises) and Sothis (which manufactures STRASS® crystal lamps and became part of the group in
2006).
Martini S.p.A. production units, employing around 170 people, now cover an area of approximately 21,500 square
metres. The company also benefits from the manufacturing and quality-related experience of Martini Timoteo,
founded in 1925 by the father of the current chairman.
Key Deliverables
 Monitored a team of 5 Associates comprising of 3 Sale Persons, 1 Architect and 1 Electrician.
 Planned and implemented various strategies for business growth.
 Generated healthy business relationships with key clients and provided assistance to their grievances.
 Helped team to work in synchronization with
Architects – For designing lighting for the projects and getting all specifications of the products.
Maintained all Project Log Forms along with Architect Log Forms of the team and forecasting the sales volume for
Coming months and year.
Aug’04-Aug’07 Laticrete India Pvt. Ltd., Delhi Executive - Projects
Significant Accomplishment
• Sales turn-around of the year 2015 at Kerakoll India for the year 2015
Key Initiatives
• Successfully implemented the project logging model to enhance the business clarity and periodic monitoring
• Organized an event in association IIA for IIA North Chapter to address the architect fraternity in the region
Academic Details
 Pursuing PG Diploma in Fire Protection & Life Safety from MIT Pune
 Diploma Engineering in Civil from Jamia Millia Islamia, (A central University New Delhi in 2004.
Trainings Undertaken
 Undergone PTS (Passport to Success) organised by Laticrete India Pvt. Ltd., Hyderabad in 2004.
 PTK (Profit through Knowledge) conducted by Laticrete India Pvt. Ltd., Hyderabad in 2005 and 2006.
MARRIED INDIAN MALE BORN ON 5th
August, 1983