8. 8
Rotary International
Membership
How is Rotary growing (or staying even) ?
More Rotary clubs and less members per
Rotary club
As of July 1, 2009 – 33,548 Clubs – 1,223,807 Members
As of July 1, 2004 – 31,925 Clubs – 1,231,276 Members
Net new clubs 1,623 Clubs
19. 19
Rotary International
Membership
Retention
Percent of Membership (years in Rotary):
Less that 1 year 10%
1 – 2 years 14%
3 – 5 years 17%
6 – 10 years 19%
10 years or more 40%
41% have been a Rotarian for less than 5 years!
22. 22
Rotary International
Membership
Retention – Seven Steps:
Identifying well – qualified members
Introducing prospective members to Rotary by informing them about RI
programs and the club’s service efforts
Inviting prospective members to become club members
Inducting new members in a dignified and meaningful manner
Educating new members with a formal orientation program
Quickly involving new members in club committees, activities, fundraisers,
board meetings, weekly club meetings, and social activities
Educating members on a continual basis through a formal continuing
education program
24. 24
Rotary International
Membership
A “younger Rotary”
Percent of Membership:
June 30
2009 2006
Age < 30 2% 1%
Age 30 – 39 9% 10%
Age 40 – 49 19% 23%
Age 50 – 59 30% 30%
Age 60 – 69 24% 22%
Age 70 + 16% 14%
70% are over 50!
27. 27
Rotary International
Membership
It is not convenient
Don’t have the time
High cost of membership
Don’t like to “meet”….. I would rather be “hanging”
Different ways to communicate
Involved for educational and networking reasons
Global thinking