Writing and publishing a professional book

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An introduction to the world of professional publishing for authors and writers interested in reaching mental health, behavioral health, education, and business professionals with their ideas. It contains advice and tips from a seasoned editor who has worked in print and digital publishing.

Business

Writing for Publication
BPD Conference
March 19, 2014
Louisville, KY

A Publisher’s Perspective & Process on
Writing a Professional Book
Rachel Livsey
Senior Editor
Wiley

Writing a Professional Book
• What is a professional book?
– Non-fiction, expert author, limited audience,
focused on issues specific to a profession
– Current state of professional book publishing

Writing a Professional Book
• Concept/Ideation
– Solve a problem
– Explain a process
– Improve performance

Writing a Professional Book
• Research
– Know your audience
– Know your publisher
• The sweet spot of professional books

Writing a Professional Book
• Writing and submitting a proposal
– Proposal guidelines
– Sample chapter
– Single vs simultaneous submission

Writing a Professional Book
• How the editorial decision making process
works
– Internal review
– External review
– Timeline
– Contract offer

Writing a Professional Book
• Contract Basics
– Royalty basics
– Advances & grants
– What publishers should pay for
– Author obligations
– Lawyers

Writing a Professional Book
• Style & structure tips for professional books
– Cut to the chase
– Keep it real
– Instant gratification

Writing a Professional Book
• Pitfalls of writing a professional book
– Cut these three items:
Lit review
Research methodology
History
– Abstract/Theoretical
– Length

Writing a Professional Book
• Conclusion
– Post publication
• Questions

Writing a Professional Book
Rachel Livsey
rlivsey@wiley.com
@rlivseyeditor
Rachel Livsey
pub/rachel-livsey/4/a95/62b/

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Writing and publishing a professional book

1. Writing for Publication BPD Conference March 19, 2014 Louisville, KY

2. A Publisher’s Perspective & Process on Writing a Professional Book Rachel Livsey Senior Editor Wiley

3. Writing a Professional Book • What is a professional book? – Non-fiction, expert author, limited audience, focused on issues specific to a profession – Current state of professional book publishing

4. Writing a Professional Book • Concept/Ideation – Solve a problem – Explain a process – Improve performance

5. Writing a Professional Book • Research – Know your audience – Know your publisher • The sweet spot of professional books

6. Writing a Professional Book • Writing and submitting a proposal – Proposal guidelines – Sample chapter – Single vs simultaneous submission

7. Writing a Professional Book • How the editorial decision making process works – Internal review – External review – Timeline – Contract offer

8. Writing a Professional Book • Contract Basics – Royalty basics – Advances & grants – What publishers should pay for – Author obligations – Lawyers

9. Writing a Professional Book • Style & structure tips for professional books – Cut to the chase – Keep it real – Instant gratification

10. Writing a Professional Book • Pitfalls of writing a professional book – Cut these three items: Lit review Research methodology History – Abstract/Theoretical – Length

11. Writing a Professional Book • Conclusion – Post publication • Questions

12. Writing a Professional Book Rachel Livsey rlivsey@wiley.com @rlivseyeditor Rachel Livsey pub/rachel-livsey/4/a95/62b/