Parle research project report

1. Presented BY
Rakesh Kumar

2.  Parle Products company was founded in 1929 in
British India.
 It was owned by the Chauhan family .
 Parle began manufacturing biscuits in 1939.
 Parle company was split into three separate companies
Parle Products
Parle Agro
Parle Bisleri

3.  Parle is an Indian manufacturer of cookies and
confectionery (including toffees, candies, savories,
and mints).
 40% share of the Indian biscuit and a 15% share of
the confectionery market within the country.
 major biscuit brands include Parle-G, Monaco and
Krackjack.
 confectionery brands comprised of Melody,
Poppins, Mangobite, Kismi and Orange.

4.  Producing Biscuits and Confectionary :-
 Mumbai
 Bahadurgarh
 Neemrana
 Bangalore

5.  The plant at Bahadurgarh and Neemrana are
amongst the largest biscuit and confectionary
manufacturing facilities in India.
 The company has around 1,500 wholesalers.
 425,000 retail outlets
 Parle’s international operations in the Middle
East, Africa, South America, Sri Lanka,
Australia and North America.
 Parle introduce their first product is Glucose
Biscuits.

6.  The company's slogan is G means Genius.
 "Parle-G", is derived from the name of the
suburban rail station, Vile Parle.
 Parle had sales of Rs 3,500 crore (Rs 35
billion).

7. Britania
ITC

8.  Seiri - Reorganization (necessary/
unnecessary items)
 S- Seiton - Place Fixing
 S- Seiso – Neat and Cleanliness
 S- Seiketsu – Standardization
 S- Shitsuke – Discipline

10.  Market profitability:
Porter five forces analysis
 Buyer power
 Supplier power
 Barriers to entry
 Threat of substitute products
 Rivalry among firms in the industry

11.  Customer analysis
 Choice Modelling
 Competitor analysis
 Risk analysis
 Product research
 Advertising the research
 Marketing mix modeling

12. Category Britannia Parle Leader
Glucose Tiger Parle -G Parle-G
Marie Marie Gold Parle Marie Marie Gold
Salty snacks 50-50 Krack Jack Krack Jack
Choco chips Good day Hide n seek Good day
Milk Milk bikis Milk sakhti Milk bikis
Bourbon Bourbon Hide n Seek Bourbon
Nice Nice ------ Britannia Nice

13.  Research Type: EXPLORATORY RESEARCH
The study was conducted for regarding market
review, comparative analysis and new product
development. Thus it is an exploratory type
of research.
 TOOLS FOR DATA COLLECTION
PRIMARY DATA
SECONDARY DATA

14.  Availability of all the products is not uniform in all
the towns.
 Breakage problem in the Family packs of glucose
biscuits is leading to the decline in sales in this
category.
 Schemes, Discounts, offers, coupons etc. are not
reaching to the retailers and customers.
 Very little range of Parle biscuits were visible in
organized retail outlets.
 Britania is emerging as major Competitor in the
organized retail outlets.

15.  Company should start a program for the loyal
retailers and wholesalers to reduce their
complaints by providing timely supply and
replacement this will help in increasing their
sales.
 Company should adopt innovative packaging
techniques.
 To increase the number of stock keeping
units {SKU} available in the retailers store so
that retailer can be saved from the loss of the
expired and damaged goods.

16.  It was also concluded that Parle is the first
preference of both the customers and
retailers (Organized and unorganized both)
because of its price and brand image.
 The Parle name symbolizes quality, health
and great taste.
 They lagging in services to retailers because
of improper supply and distribution .
 Parle customers world wide.
 Biggest market of parle for their products.