In today’s environment potential corporate sponsors are closely scrutinizing value received for dollars spent. Discover what the corporate sector is seeking when considering whether to sponsor your activities and what impact this has on your efforts. Successful nonprofit organizations recognize that they must go beyond the standard prospectus outreach if they are to increase sponsorship income. This interactive seminar covers the six critical factors that you can implement to increase corporate sector revenue.
3. Today’s Agenda
• Current status
• Better results
• Sponsorship revenue - events
• Organizational partnerships and campaigns
• One step at a time
• Your plans – implementing next steps
• Go do it!
22. Convert Assets to Benefits
• Determine assets of interest
• Understand benefits from the sponsors
perspective
• Consider other potential benefits
23. Obtain Sponsor Input
Solicit feedback
• Specific benefits
• Other ways to engage
• Successful partnerships
• Activation ideas
24. Internal Assessment
Clarify what is available for ‘sale’
• Ensure alignment with mission and culture
• Determine parameters of involvement
• Coordinate within your organization
• Garner leadership/board support
• Respect “Organizational Tension”
25. Structure Benefits
• Establish platforms that align with corporate
interests
• Bundle benefits strategically
• Tier packages to incent companies to ‘buy-
up’
• Restrict benefits of greatest value
• Establish other limited offerings
at lower levels of support
27. Next Steps
• Interest in improving results
• Time/resources
• Strategies and tactics
• Actions in the next 30 days
• Impact on your organization
28. Your Host
Lewis Flax
– Secure corporate support
– Develop strategy / plans to generate revenue
– Business development outreach guidance
– Offer training, coaching, and consulting
– Review of documents and proposals
Email: lewis@flaxassociates.com
Phone: 202 266-2655 (w) 301 922-9309 (c)
Web: www.flaxassociates.com