1. Yi Road2Ideas
LuLu
Hypermarket,Kochi
PRESENTED BY
-TEAM MAVERIX

2. History LuLu Group

EMKE a.k.a LuLu Group International founded by Mr. M.K.Abdulla,
M.A.Yusufali‟s uncle.

Yusuffali diversified the group to include frozen products distribution
all over to the emirates and late included food & non-food
categories

Retail chain of hypermarkets and supermarkets known to be major
players in the emirates

LuLu International shopping mall in Kochi opened in 10th March 2013

3. LuLu International Shopping Mall

LuLu Hypermarket, LuLu Fashion Store, LuLu Celebrate, LuLu
Connect

4,500-seater Food Court that has eighteen multi-cuisine kitchens and
three fine restaurants

71,000 square feet, nine screen PVR Cinemas multiplex

Arcade games, 5D Cinema, party hall, 12-lane bowling alley, Indoor
climbing, rides, and amusement

Kerala's first McDonalds.

5000 sq ft ice skating rink (South India's largest)

4. 
Expansive check-out counters

Ample parking space that can accommodate up to 4800 vehicles

Money exchange centres

Bank counters

Eighteen pairs of escalators, travelators and elevators

Spacious corridors

Large glass central atrium with translucent roof

Facilities for the disabled, baby rooms

5. LuLu Hypermarket

Hypermarket chain started in 2000 by LuLu group international.

Based in abu dhabi

M.A.Yusuffali is the managing director

Over 30,000 employees of which 22,000 are Indians

109 outlets of which 1 is in Kochi,Kerala.

Deloitte placed LuLu hypermarket in the top 10amongst the world‟s
fastest growing retailers

Known for their subsidized cost of products.

6. LULU hypermarket, Kochi

Part of the famous LuLu chain of Hypermarkets

LuLu Hypermarket is on the ground floor of LuLu International
shopping mall,Kochi.

It covers an area of 25,800 square metres.

Fresh, frozen, canned foods, fruits and vegetables, along with meat
and poultry sections, bakery section, hot food counters.

Groceries, stationaries and all the basic needs of a citizen are met
with variety of products from around the world

7. Innovative Market
“customer is the king”

Customer needs are satisfied to their best with products exported
from around the world

Large number of billing counters to avoid patience testing of the
customers

Similar organization of products in the LuLu markets around the
world

First Hypermarkets to bring cooked food sale.

Different cousines from around the world
“No woman should cook food at home”

8. 
Fruits and vegetables



Fresh vegetables and fruits; manually checked and handled
Variety of fruits from around the world
Meat products


Fresh and good products from HACCP certified giant suppliers
Fish products

Fresh from the cost of Kochi

9. 
Strategically placed Stalls

Food stalls are strategically placed to for the comfort of the customers

Fish stalls placed strategically to allow anytime access for the customers

Ambience and ease of shopping encouraging male shoppers.

Meeting customer needs with the expertise of 108 types of different experience

10. 
World renowned services and monthly and festive updated products.


Christmas decors from around the world


Date festivals
Mango festival during season etc
The „Buying team‟ of the chain plays an important role in keeping track of the
needs and trends of the customers.

11. Innovative Techniques

Targeted Kerala


45% of the agricultuaral production wasted in India


LuLu made use of the human resources to the extreme
Major imports for food and meat products for the emirate chain is
from India.(UP)


LuLu invested
India is rich in human resource


Less or no competition allowing initial establishment in India
Easy access
Simple, efficient and perfected product organization.

12. 
Systematic play with the rise and fall of product prices

Fruits and vegetables imported from countries where it is in season thus being
able to subsidize the same.

A R&D team to study the possible science and automations in
marketing, organizing.

13. CSR activities
“Where there is hospitality there is LuLu”

Schools and hospitals here in “God‟s own country” for the poor.

“Walk for education” by Dubai care.

Donations collected are for Charity distribution in Bahrain.

Fight against Global Hunger; hand in hand with MasterCard

14. The major hurdle faced is the expected number of customers

Achieved 2crore customers in ten months

Need more for the sustainability of the mall

15. The “PEARL” in God‟s own country with no limits set to their development : LuLu

16. THANK YOU
SIGNING OFF
-TEAM MAVERIX