“We have liked having the ability to send out meeting reminders to potential clients and the feedback we have gotten is that our clients like it as well. We are now starting to follow up with prospects with SMS.” Michael Sailor owner http://www.sailorinsurance.com

1. A Mountain of
Mobile Opportunities
For Insurance Agents
SOCIAL NETWORKING
SMS Messaging
Mobile Websites

2. Do you send email blasts to a data base? What is your open rate?
SMS has an industry average of 97% + Open rate
Example:
TEXT INSUREME TO 11111 FOR
Information about Insurance from
Michael Sailor
Select Comfort bought ads in local
newspapers, which instructed users to
send the company an SMS message
with their zip code. Select Comfort
sent back the nearest store location
along with a mobile coupon for $50 off.
According to OgilvyOne’s Mandel,
seven times more people texted in
their responses than those who called
in the company’s 1-800 number that
was also in the advertisement.

3. Demographics: Sent Text Messages (US - 09/08)
• According to the Nielsen Company, 77 percent of U.S. mobile subscribers used SMS by the
end of 2007. In comparison, the same report said that 36 percent of mobile subscribers
accessed the mobile web in the same period.
• Mobile Internet subscribers represent 39% of all wireless subscriptions.
• In a July 2008 survey by the Direct Marketing Association’s mobile marketing arm, SMS
campaigns were found to be the most successful mobile ad medium, with 70% of those
surveyed having responded to a marketing text message, only 41% responded to a survey and
30% to email
• American cell phone users are sending more text messages than they are making phone calls,
according to a Nielsen Mobile survey

4. “We have liked having the ability to send out
meeting reminders to potential clients and the
feedback we have gotten is that our clients like it
as well. We are now starting to follow up with We are looking forward
to meeting you
prospects with SMS.” Michael Sailor owner tomorrow at 10am to
discuss your insurance
http://www.sailorinsurance.com needs. If you are unable
to make tomorrow
please feel free to call
us at 970.920.9500
thanks Michael Sailor
• Add the Mobile Option to Your Sales
• Increase Your Customer Loyalty
• Reach New Demographics
• Track Your Advertising Efforts
• Drive Lead Generation and ROI

5. What is a mobile website?
How is it different from a regular website?
Mobile websites are specifically designed for viewing on Mobile Devices such
as Mobile Phones. Until recently websites were meant to be seen on a
computer that has a large screen for viewing, along with reasonable
computational power & internet speed. But mobile phones in general have
smaller screens & are far less powerful than a computer. Also their internet
connection speed is much slower. So websites in their current form do not
work well on mobile phones. Hence the need for a mobile website.

6. Preliminary Questions...
• What mobile systems do you have in place?
• What valuable content do you have (web)?
• Who is in the prime targeted audience?
• How can we serve them with mobile systems?
• What will it cost?
• How much does it make?
• How long will it take to implement?
• What is the competition now doing?
"SMS Text Messaging is the next evolutionary step in
insurance marketing and maintaining customer relationships.
Agents need effective low cost solutions that allow them to
reach the largest audience possible when prospecting, as
well as a way to provide valuable, timely, efficient,
communication with their current clients and customers. Text
messaging is the answer. With more people than ever using
their cell phone as their communication hub, Text Message
communication makes good business sense."
Billy R. Williams, PhD
President/CEO www.Qittle.com
Inspire a Nation Business Mentoring Services
http://inspireanation.net/home