Intro To Twitter Advertising - Gain Followers and Promoted Tweets

1. Intro To Twitter Advertising
BNSW – Exeter
By Chris Wood

2. •Online Marketing &
Social Media Specialist
•Provides training to businesses on how to use social media & other online marketing activities
•Showing how to engage & promote online to customer base
Intro to Chris Wood
@qChrisWood

3. Twitter Advertising
 Available in UK since Apr 2014
 Pay Per Click Advertising – only pay when someone clicks on your Ad
 Various campaign options and ways to target your audience
2 of them – Grow Followers & Promote Tweets

4. Ideal if just starting Twitter and/or need to quickly building following
One of the tactics we used to grow following of @devonbizexpo to over 800 followers within 2 months (from scratch)
Grow Followers

5. Ideal to increase online reach of key messages to targeted audiences
One of the tactics we used to drive traffic to Devon Business Expo – where almost 50% came from social media
Promote Tweets

6. Targeting Audiences
Note – limited location options.
For Exeter and nearby can only enter South West

7. Promote Existing or New Tweets

8. Just like Google and Facebook Ad advertising
Budget

9. Stats
&

10. Check out the more advanced campaign options
 Click To Website / Lead Generation Campaigns
 Targeting Website Visitors
 Targeting email database list – depending on email software provider
Once Tried Basics

11. We Can Help
•Upcoming Intro Social Media & Online Marketing Course – Exeter 23rd Oct
•Onsite Training
•Outsource Activities

12. Q&A
Q&A

13. Follow Us On:
@qChrisWood
@qSocialMedia
www.facebook.com/qsocialmedia
www.linkedin.com/company/q-social- media