Martin Tto Best Practices Ver3

Tech Transfer Office (TTO) Best Practices The 4th Annual Conference on Technology Commercialization “ Technology Transfer (R&D and IP Commercialization, Policies, and Investment)” Amman Jordan (12 Nov 2008) Michael J. Martin President TechTransfer Associates, Inc .

Mike Martin ,[object Object],[object Object],[object Object],[object Object]

Why Tech Transfer is important to MENA: the “World is Flat” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thomas Friedman: “The World is Flat” ,[object Object],[object Object]

Thomas Friedman “The World is Flat” ,[object Object],[object Object],[object Object],[object Object]

Government IP Strategic Management Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object]

Government IP Strategic Management: Enablement US POLICY CHANGED IN 1980 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Laws Enacted to Achieve Policy Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Success of Bayh Dole ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Assistance from the US Government to protect IP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Government IP Strategic Management: Enablement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are the Barriers to Effective TT Relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Valley Of Death Availability of Capital Basic Research Development & Scale-up Commercial Operation

Government IP Strategic Management: Action ,[object Object],[object Object],[object Object],[object Object],[object Object],NIH TT Performance USDA TT Performance ~$90M/year Royalties ~250/year Invention licenses ~100/year Newly issued US patents ~400/year New Invention Disclosures $3.6 M/Year License Revenue 327 Total Licenses 35 US Patents Issued

University IP Strategic Management: Enablement ,[object Object],[object Object]

University IP Policy/Practice COI/ COC Patent Copyright Law Bayh-Dole Law Internal Revenue Code Code of Virginia SCHEV Guidelines University Tech Transfer Policy/Practice Research Contract Negotiations Ownership of Intellectual Property Commercialization of Intellectual Property University Culture

Intellectual Property Policy at Virginia Tech ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting up systems for effective management of IP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do you measure success of University Tech Transfer? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How organize TLO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are the functions of a TLO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inactivate Inactivate Administration Faculty Industry

Tech Transfer Professional: Balance of Skills ,[object Object],[object Object],[object Object],[object Object],Dealmaker (Market/Business/Product Developer + Sales+ Negotiator) Technician (Patent Agent + Scientist + Engineer)

University IP Strategic Management: Enablement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Invention Patenting Patent Atty Disclosure Evaluation Marketing Licensing Protect if Publication is Imminent TECH TRANSFER: COMPLEX SYSTEM Products Business Spin offs Research Investment Inventor/ Additional Develop

Small and Medium Size Businesses (SME) ,[object Object],[object Object]

Why SME should be interested in IP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IP management strategy for SME ,[object Object],[object Object],[object Object]

Ideal IP Strategy for SME ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting up systems for effective management of IP in an SME ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Triage of IP: Evaluation then Valuation of Intellectual Property ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Determination of Monetization Strategy ,[object Object],[object Object],[object Object],[object Object]

Out comes of a successful business licensing operation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Implementation of Licensing Strategy

[object Object],[object Object],[object Object],[object Object],Implementation of Licensing Strategy

Lessons Learned by TLO in Dealing with Faculty ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons Learned by TTO in Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons Learned by TTO in Patent Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons Learned by TTO in Patentability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons Learned by TTO in Negotiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons Learned by TLO in Start-ups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Direct Marketing with Start-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Invention Patenting Patent Atty Disclosure Evaluation Marketing Licensing Protect if Publication is Imminent Questions ???? Products Business Spin offs Research Investment

Martin Tto Best Practices Ver3

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