The U.S. Budget and Economic Outlook (Presentation)
Extend Your Reach
1. Extend Your Reach
Turn Passionate Social Media Fans into
Fundraising Partners
Presented by: Patti Borders & Chris Taft
May 24, 2016
2. YOUR PRESENTERS
CHRIS TAFT
Vice President, Client Solutions
Chris.Taft@pursuant.com
Patti Borders
Director of Business Development
Patti.Borders@pursuant.com
4. Benefits of Engagement Strategies
Rally your community to drive
philanthropic giving and grow your
base of supporters
§ Acquire new names and contact data
§ Incent social media sharing to extend
your reach
§ Cultivate and educate audience on
philanthropy
§ Acquire new donors
§ Drive additional giving from current
donors
7. 92% of people around
the world say they trust
earned media, including
recommendations from
friends and family,
above all other forms
of advertising.
Source: Nielsen - http://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-
mobile-advertising-grows.html
8. Nearly 1/3 of all online donations
result from peer-to-peer fundraising.
Source: Classy - http://www.classy.org/blog/infographic-the-value-of-peer-to-peer-fundraising/
9. More than half (55%) of survey respondents
who engaged with causes via social media
have been inspired to take further action.
Source: Georgetown University - http://csic.georgetown.edu/news/1299/digital-persuasion-social-media-
motivates-people-to-contribute-beyond-clicks
10. Volunteers are almost twice as likely
to donate to charity as non-volunteers.
Source: Corporation for National & Community Service - https://www.volunteeringinamerica.gov
11. 79% of U.S. consumers who’ve “Liked” a
brand on Facebook did so in order to
receive discounts or other incentives.
Source: Social Factor - http://socialfactor.com/build-social-media-ambassador-program/
Incentives are Key
12. How to Engage and Activate Your Donors
and Followers
21. Get Personal
• “War Room” mentality
• Personal calls from staff and volunteers
• Actively responding to social media
• 1-on-1 emails
• Release challenges throughout the day
• Updates on reaching milestones
• Matching gift opportunities
23. § Five-day campaign where
people to score points to show
their pride for their school or
organization by sharing, giving,
and completing simple daily
challenges.
§ Each daily challenge is
designed to promote sharing
and be easy to complete..
§ Along with engaging each
participant there is a clear call to
action to make a gift, serving to
acquire new donors.
Build Community – National Pep Rally
24. § Five-day campaign where
people to score points to show
their pride for their school or
organization by sharing, giving,
and completing simple daily
challenges.
§ Each daily challenge is
designed to promote sharing
and be easy to complete..
§ Along with engaging each
participant there is a clear call to
action to make a gift, serving to
acquire new donors.
National Pep Rally
25. § Five-day campaign where
people to score points to show
their pride for their school or
organization by sharing, giving,
and completing simple daily
challenges.
§ Each daily challenge is
designed to promote sharing
and be easy to complete..
§ Along with engaging each
participant there is a clear call to
action to make a gift, serving to
acquire new donors.
National Pep Rally
27. Who IS Pursuant?
FUNDRAISING STRAGEY
• FundraisingAssessments
• Analytics and Donor Intelligence
• Revenue and ROI Projections
• Executive Cohort Intensives
DIRECT RESPONSE FUNDRAISING
• Award Winning Creative and Video
Storytelling
• Direct Mail Services
• Digital Fundraising
• Radio and DRTV
• JiboomTM FundraisingAutomation
Software
MAJOR GIFT DEVELOPMENT
• Prospector PlatformTM
• Prospector BullseyeTM and List
BullseyeTM
• Capital Campaign Counsel
• Gift Officer Services
• Mid-level Giving
• Planned Giving
ACQUISITION & PROSPECTING
• SEO/SEM
• Social Acquisition Campaigns
(Gamification)
• Multi-channel Donor Engagement
• Microsites