Low Cost Viral marketing Strategies shared by Bipin Preet - Mobikwik for #PNMeetup

1. LOW COST VIRAL
MARKETING
How to market your product with little money?

2. A little background
• Past : IIT Grad, Engineer at Intel,Nvidia,Freescale
• Present : I run MobiKwik and also co-founded Zaakpay
• I love : Product & Marketing

3. About Mobikwik
• Scaled from 0 -> 2 million registered users
• Top 30 ecom destination by turnover/month
• Bootstrapped

4. Warning !
• Don’t Try at Home/Office without adequate safety
precautions!

5. Lessons so far
• Product Innovation
• Cheap Acquisition
• High Retention

6. Product Innovation
• Innovate to satisfy one of the following emotions
• GREED or,
• FEAR
• & Target a large audience
• e.g. Facebook (FEAR), Freecharge(GREED)
• Product Innovation is a cheap way of marketing

7. Cheap Acquisition
• Identify one key acquisition Channel first
• SEO
• Social ( Not = Facebook !)
• Partnerships
• Mobile
• Partner if required
• Focus on one thing
• Diversify channels once you achieve scale

8. High Retention
• Leakage is Fatal Early On
• Define Active Users (conservatively)
• Base all Product/Marketing decisions on Active Users
• Tip: Product Innovation for acquisition and Product Quality
for retention.

9. Thanks!
• Bonus Tip
• Don’t expect miracles ( like 100% MoM)
• Remember the Hare vs Tortoise Story
• It helps to be un-emotional