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How to Manage Cloud Based Computing Products #pcdub

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How to Manage Cloud Based Computing Products #pcdub

  1. 1. Managing Cloud-computing based Products What’s different to On-Premise products
  2. 2. My background Over 15 years of Managing Products • Product Management/Marketing – ICL Enterprise Middleware, Peerlogic, IONA Technologies PLC, Am-Beo, Prime Carrier, Axiologix • Launched On-Demand in 2005 • Cloud-based model supporting majority of customers – Over 5 million records processed daily • Ongoing revenue stream established and stable
  3. 3. Cloud-based delivery • Software as a Service – SaaS • The functionality of the product delivered over the Internet • Software is not present on the Customer’s site nor not installed on the Customer’s servers • Software can easily be updated • Huge economics of scale & different models – One server installation can serve many customer • Servers & infrastructure don’t have to be yours
  4. 4. Methods of delivery App 1 dB 1 User1 App 2 dB 2 User2 App dB User1 User n App dB User1 User n Single Tenanted Multi-Tenanted
  5. 5. Pitfalls of Cloud based delivery • It’s still a Product that requires Managing – Roadmaps & Releases (Major, Minor, Bug-fixes) – But faster, given the ease of delivery • But you have to now manage it’s delivery – Server infrastructure (Reliability, Accessibility, Security) – Internet Connectivity • Customer’s expect all functionality to there on Day 1 • No upfront PLC payments to fund feature development • Supports less customer friction • When to make scaling changes
  6. 6. Benefits of Cloud based delivery • Faster Customer on-boarding • Support model is easier – Issues can be replicated locally – Updates applied faster • Can support lower customer touch models • Infrastructure can change – Can use PaaS or IaaS, Managed Servers or owned Servers – Upgrade paths, Maintenance and outage schedules • Product installations can support many customers – Either single tenanted or multi-tenanted deployments
  7. 7. The role of Product in the Mix • Price is a key element of the Marketing Mix – Not just the basic 4 P’s, but the 9 P’s for Service delivery • Product • Price • Promotion • Place • People • Process • Physical Evidence • Packaging • Payment
  8. 8. Managing Cloud-based Products • Offers improved deployment models – No longer reliant on Customer’s hardware & OS stacks – Can support many different customers – Deployment configuration options – Can scale • As PM, you do have more to manage & more decision points – Product & delivery platform – Release cycles, upgrade programs for both product & platform • Recurring revenue stream – greater market value?

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