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TOP 5 TRUCK COMPANIES
 Subject : Marketing Management
TOP 5 TRUCK COMPANIES(INDIA)
1. Tata Motors
2. Ashok Leyland
3. Mahindra & Mahindra
4. Eicher Motors
5. Asia Motor Works
• Formerly :Tata Engineering and Locomotive
Company Ltd. (TELCO)
• Founded: 1945; 77 years ago
• Founder: Jehangir Ratanji Dadabhoy Tata
• Headquarters: Mumbai, Maharashtra, India
• Area served : Worldwide
• Revenue: ₹319,247 crore (US$42 billion)
(2021)
• Advertising Policies used:
• It includes: print ads (newspaper
advertisements by local dealers, magazines)
• TV, Radio
• Tagline – 'Connecting Aspirations'
TATA MOTORS
• Founded: 7 September 1948; 73 years ago
• Founder: Raghunandan Saran
• Headquarters: Chennai, Tamil Nadu, India
• Area served: Worldwide
• Products: Automobile, Commercial vehicles,
Engines
• Advertising Policies:
• Mahendra Singh Dhoni has endorsed the
brand as their Brand Ambassador.
• Driver’s Anthem – A Marketing Campaign of
Ashok Leyland.
• Tagline : 'Engineering your Tomorrows'
ASHOK LEYLAND
MAHINDRA AND MAHINDRA
• Founded: 2005
• Founders: J.C Mahindra, K.C Mahindra.
• Headquarters: Pune, Maharashtra, India
• Products: Commercial Vehicles.
• Area served: India, Bangladesh, Nepal, Sri
Lanka
• Advertising Policies: TV Ads and print ads,
organized exhibitions where catalogs are
distributed and contests are held.
• Tagline – 'Spark the New'
EICHER MOTORS
• Founded:1948; 74 years ago
• Founder: Vikram Lal
• Headquarters: New Delhi, India
• Area served: Worldwide
• Products: Commercial vehicles, Motorcycle.
• Advertising Policies: Eicher unveils digital
campaign to raise awareness on benefits of
using unadulterated fuel. At the end of the
video, it shares a message, ‘kyunki jab
diesel hoga pure tabhi engine ka
performance hoga sure.‘
• Tagline : 'Go Pro'
ASIA MOTOR WORKS
• Founded: 2002; 20 years ago
• Founder: Anirudh Bhuwalka
• Headquarters:
Mumbai, Maharashtra, India
• Products: Commercial Vehicles, Auto
Components, Road Safety Solutions,
Forgings.
• Advertising Policy: Hansa Vision has
conceptualized a new TVC for heavy
commercial vehicle manufacturer Asia
Motor Works (AMW).
• Tagline : AMW – 'The Global Truck'
THANK YOU!

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TOP 5 truck BRANDS.pptx

  • 1. TOP 5 TRUCK COMPANIES  Subject : Marketing Management
  • 2. TOP 5 TRUCK COMPANIES(INDIA) 1. Tata Motors 2. Ashok Leyland 3. Mahindra & Mahindra 4. Eicher Motors 5. Asia Motor Works
  • 3. • Formerly :Tata Engineering and Locomotive Company Ltd. (TELCO) • Founded: 1945; 77 years ago • Founder: Jehangir Ratanji Dadabhoy Tata • Headquarters: Mumbai, Maharashtra, India • Area served : Worldwide • Revenue: ₹319,247 crore (US$42 billion) (2021) • Advertising Policies used: • It includes: print ads (newspaper advertisements by local dealers, magazines) • TV, Radio • Tagline – 'Connecting Aspirations' TATA MOTORS
  • 4. • Founded: 7 September 1948; 73 years ago • Founder: Raghunandan Saran • Headquarters: Chennai, Tamil Nadu, India • Area served: Worldwide • Products: Automobile, Commercial vehicles, Engines • Advertising Policies: • Mahendra Singh Dhoni has endorsed the brand as their Brand Ambassador. • Driver’s Anthem – A Marketing Campaign of Ashok Leyland. • Tagline : 'Engineering your Tomorrows' ASHOK LEYLAND
  • 5. MAHINDRA AND MAHINDRA • Founded: 2005 • Founders: J.C Mahindra, K.C Mahindra. • Headquarters: Pune, Maharashtra, India • Products: Commercial Vehicles. • Area served: India, Bangladesh, Nepal, Sri Lanka • Advertising Policies: TV Ads and print ads, organized exhibitions where catalogs are distributed and contests are held. • Tagline – 'Spark the New'
  • 6. EICHER MOTORS • Founded:1948; 74 years ago • Founder: Vikram Lal • Headquarters: New Delhi, India • Area served: Worldwide • Products: Commercial vehicles, Motorcycle. • Advertising Policies: Eicher unveils digital campaign to raise awareness on benefits of using unadulterated fuel. At the end of the video, it shares a message, ‘kyunki jab diesel hoga pure tabhi engine ka performance hoga sure.‘ • Tagline : 'Go Pro'
  • 7. ASIA MOTOR WORKS • Founded: 2002; 20 years ago • Founder: Anirudh Bhuwalka • Headquarters: Mumbai, Maharashtra, India • Products: Commercial Vehicles, Auto Components, Road Safety Solutions, Forgings. • Advertising Policy: Hansa Vision has conceptualized a new TVC for heavy commercial vehicle manufacturer Asia Motor Works (AMW). • Tagline : AMW – 'The Global Truck'