Privitar's Privacy Pulse 2019 presents the latest from our annual survey of consumer and business attitudes to data privacy, covering the US, UK and France. Download our deck with vital statistics on consumer attitudes – and those of your industry – to understand the scale of the opportunity you open up with a comprehensive privacy program. Use them in your own presentations to communicate urgency to your key stakeholders.

1. Privitar.com
PrivitarPrivacyPulse 2019
Data Unlocked

2. Trust isat a tippingpoint

3. Source: Privitar Privacy Pulse 2019
Consumers feel deeply
about protecting their
data privacy and will
react strongly if they
feel their privacy is
compromised
76%of consumers say they
feel violated if
they learn their data
privacy is not secured
This strength of feeling is
evidenced by the public backlash
directed at companies who have
suffered a data breach.

4. TRUST IN THE FOLLOWING INDUSTRIES TO PROTECT MY DATA
Trust that organisations will protect data privacy is low across all
industries
47%
Healthcare*
45%
Finance*
43%
Retail*
46%
Utilities
33%
Telecoms
37%
Government
21%
Social Media

5. I would trust the
company less
(45% in 2018)
50%
I would trust all
companies less
(23% in 2018)
25%
+2
pts
I would tell my
friends and family
(39% in 2018)
42%
+3
pts
I would stop using
this brand online
(47% in 2018)
49%
+2
pts
Companies cannot afford to ignore data privacy issues as
consumers’ tolerance for mistakes is declining
IF A COMPANY INAPPROPRIATELY USED MY DATA…
+5
pts

6. Businesses need to be proactive rather than reactive

7. Businessesrecognise the need to make their use of consumers’ data clear
Of businesses say it is important to them
to ensuretheir customers understand
how they are using their data
78%
Of businesses say it is important to relay
to their customers the value of
providing their data
CRITERIABUSINESSESSAY AREIMPORTANTFOR MAKINGUSEOF THEIRDATA

8. The majority of consumers saidthey wouldlike more control over whether they share their personal
data or not
81%
Say
over whenthey choose to share
theirpersonal data with businesses

9. Consumers are more willing toshare their data when businesses are transparent about how it willbe
used
When an explanation IS provided…
My healthdatato develop more effectivetreatments
and potential cures41%
% WHO FEEL COMFORTABLESHARINGTHEFOLLOWING TYPESOF DATA
Datafrom my wearabledevices to suggest
improvements to my lifestyle and wellbeing33%
My biometricdata(e.g.fingerprint to protect my phone
and online accounts)37%
When an explanation IS NOT provided…
My healthdata 31%
Datafrom my wearabledevices 27%
My biometricdata 25%
+10 pts.
+6 pts.
+12 pts.
My purchasehistoryto market similar products that are
relevant to me (e.g. 'becauseyouboughtthis, youmight
like...')
36%+2 pts.My purchasehistory 34%

10. There is a divide between how businesses think they are being
transparent versus how consumers perceive these efforts,
suggesting there is more to be done
BUSINESSES THINK THEY ARE BEING
TRANSPARENT…
Of businesses say they
empower their customers to
decide how their data is used
Of businesses say they clearly
explain to their customers
how their data is used
79%
79%
CONSUMERS DISAGREE, WANTING
MORE CONTROL OVER THEIR DATA
Of consumers would like
more control over when I
choose to share my
personal data with
businesses
Of consumers are
concerned about how
companies use data
for themselves
81%
66%

11. Unlocking the power of data

12. Businesses seem to be retreating from using their data, giving a clear opportunity to those who use
data safely and ethically
66%
of businesses say the risks associated with using
company data are not worth the potential benefits to
the organisation (54% in2018)
+12
pts
55%(=, 55%in 2018)
in Healthcare
68%(+13pts,55%in 2018)
in Retail
73% (+12pts,61%in 2018)
in Telecoms
63%(+20pts,43%in 2018)
in Government
73%(+15pts,58%in 2018)
in Utilities
65%(+12pts,53%in 2018)
in Finance

13. Businessleaders need data to be accessible and well managed – and they need support inmaking the
most of it
74%
of business leaders agree that their company could do
more tomake data availableto the peoplewho need
it
Need moreeffective data
management and protection
73%
BETTERDATAMANAGEMENT
Need moresupport inmaking
the most of their data
71%
SMARTERDATAUSE

14. 14
Methodology

15. Methodology
Online Survey in UK, US and France
FieldworkconductedbetweenJanuary– February2019
B2C Sample (N=5,128)
3 markets:UK (N=2,072), US(N=2,033), France(N=1023); Aged18+
Nationallyrepresentativeongender, age, regionandincome
B2B Sample (N=751)
3 markets:UK (N=250), US (N=250), France(N=251)
Each to haveinfluencein decisionsabouttheirorganisation'sdatamanagement;
policy/systems/techetc.
Soft quotas on job roles
BusinessLines, IT,Data Analytics,Data Management,Security
Soft quotas on sectors
Banking andfinancialservices;Telecommunications;Healthcare;Civil andsocialservices,and
localgovernment; Retail;Utilities

16. Privitar.com
Find outmore
Read ourwhitepaper for deeper analysis of the results
Download these slides in PPTX to build the case for
privacy in your own organisation