14. Average repertoire of different
printed newspapers and
magazines:
75% of smart-phone Nearly 90% of digital
users use mobile media news shoppers wish to
Digital natives: 25 continue receiving paper at
up 62% on last year home or in store.
Average adult: 17
(Source: National Readership Survey 2011, (Source: ComScore, 2011) (source: Nielsen media research, 2011)
2011)
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15. Changing media consumption habits
The Economist: preference in accessing The Economist 2012 / 2014
80%
65%
The Future of Magazines and the Magazines of the Future
35%
20%
Print: today Digital: today Print: 2014 Digital: 2014
Source: The Economist, 2012
hosted by European Magazine Media Association – www.magazinemedia.eu
16. Tablet sales globally
326 million
65%
252 million
178 million
The Future of Magazines and the Magazines of the Future
104 million
64 million
2011 2012 2013 2014 2015
Source: The Economist, 2012
hosted by European Magazine Media Association – www.magazinemedia.eu
17. 4.137
Magazine Apps
development - globally
2.108
The Future of Magazines and the Magazines of the Future
108
April 2010 April 2011 January 2012
Source: iMonitor, McPheters & Company, 2012
hosted by European Magazine Media Association – www.magazinemedia.eu
18. Change in percentage of time spent
for reading magazines on an e-tablet (2010 – 2011)
versus other activities on an e-tablet
-4% -6%
The Future of Magazines and the Magazines of the Future
+10% +3%
Italy Spain
Germany
Source: BCG, 2012
France
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19. Digital natives aged 15-24, are
“average issue readers” of
8 print newspaper and magazine titles
The Future of Magazines and the Magazines of the Future
compared to the
all-adult average of
Source: National Readership Survey (www.nrs.co.uk)
7 titles.
hosted by European Magazine Media Association – www.magazinemedia.eu
20. Digital natives aged 15-24,
have a repertoire of around
25 different newspapers
and magazines,
The Future of Magazines and the Magazines of the Future
compared to an average of
Source: National Readership Survey (www.nrs.co.uk)
17.
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21. Print =
main source of
revenue
for Europe‘s
magazine publishers
22. Print =
key to develop
and maintain
the magazine brand
23. Print =
- enjoying reading
- loving to be stimulated
- looking to be surprised
24. European
Magazine Media
Association
www.magazinemedia.eu
Max von Abendroth, Executive Director
max.abendroth@magazinemedia.eu
Ph.: +32 2 536 06 04