In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Falcon Invoice Discounting: Empowering Your Business Growth
Social Media for Business
1. Social Media
for Business
Designed by Presentation Advisors, in conjunction with M80
2. Disclaimer:
from Presentation Advisors
Thanks for viewing!
This presentation was originally designed in the
summer of 2010. As we all know, the internet (in
particular social media) moves at an alarming
pace. I hope to update this (some day), but until
then, please note that this information may be a
little dated. However, the heart of the story will
remain relevant for years to come.
Don’t forget to say hi on Twitter and Facebook!
8. Paid
Earned
Social Media
Internet Advertising
(Pages and Feeds)
PPC – Search
Word of Mouth
Marketing
Mobile Advertising
User Forums
News, PR,
Sponsorships
Announcements
Blogger
Paid Applications
Relationships
9. Paid
Earned
Owned
Social Media
Brand and Product
Internet Advertising
Websites
(Pages and Feeds)
Mobile Brand and
PPC – Search Product Websites
Word of Mouth
Marketing
Proprietary Mobile
Applications
Mobile Advertising
User Forums
Customer Care
Services
News, PR,
Sponsorships
Proprietary Digital
Announcements
Content
Blogger
Paid Applications
Proprietary Blogs
Relationships
14. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.
15. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.
Since then, Comcast
has helped over
150,000 customers
through Social Media.
40. Make
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41. Make
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43. @Amanda_W
–
Thanks
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reaching
out!
How
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help
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today?
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77. You can measure:
Reach
Conversations
Frequency and Transactions
and Traffic
Sustainability
Influence
Sentiment
78. With tools like:
Alexa
Social Mention
Blogpulse
Technorati
Compete
Twittermeter
InsideFacebook
YouTube "
Quantcast
Insight
79. “Realize that the social media success
equation isn’t big moves on the chess
board, it’s little moves made "
every day that eventually "
add up to a major shift.”
- Jay Baer
80. Thank You!
Make sure we connect:
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82. Engage
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