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Social Media


 for Business
 Designed by Presentation Advisors, in conjunction with M80
Disclaimer:
        from Presentation Advisors
Thanks for viewing!

This presentation was originally designed in the
summer of 2010. As we all know, the internet (in
particular social media) moves at an alarming
pace. I hope to update this (some day), but until
then, please note that this information may be a
little dated. However, the heart of the story will
remain relevant for years to come.

Don’t forget to say hi on Twitter and Facebook!
SOCIAL MEDIA
HISTORY
Before the
 Internet, "
we used to
 gather to
share our
 passions
Early
internet
included
message
boards 
and chat
rooms
Now, social media is…
Paid
Internet Advertising	



   PPC – Search
    Marketing	



Mobile Advertising	




   Sponsorships	




 Paid Applications
Paid
                  Earned
                             Social Media 	

Internet Advertising	

                          (Pages and Feeds)	


   PPC – Search
                           Word of Mouth	

    Marketing	



Mobile Advertising	

       User Forums	



                            News, PR,
   Sponsorships	

                          Announcements	


                              Blogger
 Paid Applications	

                            Relationships
Paid
                  Earned
                Owned
                             Social Media 	

    Brand and Product
Internet Advertising	

                              Websites	

                          (Pages and Feeds)	

                                                 Mobile Brand and
   PPC – Search                                  Product Websites	

                           Word of Mouth	

    Marketing	

                                                 Proprietary Mobile
                                                    Applications	

Mobile Advertising	

       User Forums	

                                                  Customer Care
                                                     Services	

                            News, PR,
   Sponsorships	

                               Proprietary Digital
                          Announcements	

                                                     Content	

                              Blogger
 Paid Applications	

                            Proprietary Blogs	

                            Relationships
Who
is
doing it
 RIGHT
      ?
is
doing it
 RIGHT
By the end of 2009, Dell had
  generated $6.5 million
 in sales from Twitter alone.
is
doing it
 RIGHT
On April 8th, 2008,
Frank Eliason set up
a Twitter account to
  help Comcast users "
              in need.
On April 8th, 2008,
Frank Eliason set up
a Twitter account to
  help Comcast users "
              in need. 

  Since then, Comcast
      has helped over
  150,000 customers
through Social Media.
is
doing it
 RIGHT
Starbucks gave their consumers a voice
Resulting in over 50,000 product ideas
One message before Social Media…
One message after Social Media…
The message is
   distributed
        across 
  Social Media
    channels…
We have reach like 
never before…
We have reach like 
never before…




…where
businesses can
embrace their
customers.
How can a 
  business 
implement a 
Social Media 
 Strategy?
1. Establish Goals
1.   WRITE DOWN
2.   Specific business
3.   Goals and
4.   Objectives
Learn about your audience:
     Who/Where are they?
  What is their personality like?
  How/Where do they consume?
   How/Where do they engage?
3. Build
Choose your 
channels 
wisely
            many!)!
(t here are




THE CONVERSATION PRISM
by Brian Solis & JESS3
Set Your Home Base
                      Blog, !
    Corpor ate site,
                a ge, etc.!
    Fac ebook P
Use Your Channels
Use Your Channels
  to Engage and"
   Drive Traffic
4. Engage
4. Engage


 BUT HOW?
Make	
  sure	
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            comment	
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  Ask
Questions
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                                                          8ckets!	
  	
  
  Ask
Questions
     Check	
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installment	
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     thoughts!	
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Make	
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 What	
  are	
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                                                                8ckets!	
  	
  
thoughts	
  on	
  our	
  
newest	
  product?	
          Ask
 Likes/Dislikes?	
  
                            Questions
                                 Check	
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  latest	
  
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                                 thoughts!	
  Bit.ly/xIf0	
  
@Amanda_W	
  –	
  
                              Thanks	
  for	
  reaching	
  
                              out!	
  	
  How	
  can	
  we	
  
                              help	
  you	
  today?	
                             Make	
  sure	
  you	
  
                                                                                   comment	
  on	
  
                                                                                today’s	
  blog	
  post	
  to	
  
                                                                                   win	
  two	
  free	
  
 What	
  are	
  your	
                                                                8ckets!	
  	
  
thoughts	
  on	
  our	
  
newest	
  product?	
          Ask
 Likes/Dislikes?	
  
                            Questions
                                 Check	
  out	
  our	
  latest	
  
                            installment	
  in	
  our	
  educa8onal	
  
                             video	
  series	
  and	
  give	
  us	
  your	
  
                                 thoughts!	
  Bit.ly/xIf0	
  
Choose the right team
     to engage
Choose the right team
     to engage
               n is a m ust!!
        Passio
Partic ipate
Partic ipate




                  ds dirty)!
    (G et your han
Timeliness and"
   Frequency
Timeliness and"
   Frequency

     Create a solid!
    content plan and
      stick with it!
Transparency
Transparency

     your cu stomers
Let
      to sho w your
  in
        h umanity!
Connect
Connect

         conduit  between
Be the          nce and
   y our audie
       aluable c ontent !
     v
       and res ources!
Relevance
Relevance
 Before y   ou link to
                 sure it
co n tent, make
 is relevan  t and adds
      value  to your
         au dience!
Connect
    …and NEVER SPAM!

   Be th   e conduit
     betw  een your
      nce and v aluable,
audie
     evant con tent and
 rel
        re sources!
5. Analyze & Optimize




                COURTESY OF SWIXHQ.COM
Social Media
     Channels
         Blogging	


                       Facebook	


                                     Twitter	





(… just a few)
Active Worldwide 
                                                 Users

                                         X 500,000,000+

SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
45,000,000,000
                                                   Pieces of content 
                                                  shared per month
SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
1,500,000
                                        Local businesses with
                                        active Facebook pages


SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
Creating more than
                                         5,300,000,000
                                                    fans


SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
Coca-Cola Fan Page – 14,000,000+ fans
156,000,000+ "
               registered users




SOURCE: TWEETREPORTS.COM – AUGUST 2010
5.4 Billion+
                       updates 
                     per month




SOURCE: TWEETREPORTS.COM – AUGUST 2010
31% of users"
               follow a brand




SOURCE: TWEETREPORTS.COM – AUGUST 2010
7,800,000+ brand 
             recommendations
                 per month




SOURCE: TWEETREPORTS.COM – AUGUST 2010
September 2010: 144,200,000 viewers




SOURCE: COMSCORE.COM – OCTOBER 2010
Users: 100+ videos per viewer




SOURCE: COMSCORE.COM – JUNE 2010
Most Searched: Google #1, YouTube #2
Social Media
  Tools and 
Applications
Update
 TweetDeck
  Co-Tweet
  Seesmic
  Hootsuite
 TwitterFeed
   Disqus
IntenseDebate
 FriendFeed
  Ping.FM
Update
          RSS
 TweetDeck
       Alltop
  Co-Tweet
      AddThis
  Seesmic
      MuckRack
  Hootsuite
     Tweetake
 TwitterFeed
   Disqus
IntenseDebate
 FriendFeed
  Ping.FM
Update
          RSS
        Listen
 TweetDeck
       Alltop
     & Connect
  Co-Tweet
      AddThis
      Monittor
  Seesmic
      MuckRack
      TweetGrid
  Hootsuite
     Tweetake
     Mr. Tweet
 TwitterFeed
                Twitter Karma
   Disqus
                     Refollow
IntenseDebate
                  Twellow
 FriendFeed
                   Wefollow
  Ping.FM
Update
          RSS
        Listen
          Image
 TweetDeck
       Alltop
     & Connect
      Tube Mogul
  Co-Tweet
      AddThis
      Monittor
       Ustream
  Seesmic
      MuckRack
      TweetGrid
      JustinTV
  Hootsuite
     Tweetake
     Mr. Tweet
      Twitcam
 TwitterFeed
                Twitter Karma
    Blip.TV
   Disqus
                     Refollow
       Twitpic
IntenseDebate
                  Twellow
 FriendFeed
                   Wefollow
  Ping.FM
Social Media
Measurement
You can measure:
Reach
       Conversations
Frequency    and Transactions
and Traffic 
 Sustainability
Influence 
   Sentiment
With tools like:
    Alexa
        Social Mention
  Blogpulse
       Technorati
   Compete
       Twittermeter
InsideFacebook
      YouTube "
  Quantcast
          Insight
“Realize that the social media success
equation isn’t big moves on the chess
board, it’s little moves made "
every day that eventually "
add up to a major shift.”
- Jay Baer
Thank You!
Make sure we connect:
  Twitter.com/Story_Jon

  Linkedin.com/in/JonMThomas

  Facebook.com/PresentationAdvisors

  www.presentationadvisors.com
Designed by




   www.presentationadvisors.com
Engage	
  image	
  courtesy	
  of	
  greekadman	
  on	
  Flickr	
  
→  	
  
     h#p://www.flickr.com/photos/99037763@N00/2314463032/	
  

Vintage	
  Computer	
  image	
  courtesy	
  of	
  Sunfox	
  on	
  Flickr	
  
→  	
  
      h#p://www.flickr.com/photos/sunfox/4260782551	
  

Pink	
  Dell	
  image	
  courtesy	
  of	
  Pink	
  Sherbert	
  Photography	
  on	
  Flickr	
  
→  	
    h#p://www.flickr.com/photos/40645538@N00/1482848501/	
  

Reaching	
  Hand	
  image	
  courtesy	
  of	
  Ivan	
  Cabera	
  on	
  Flickr	
  
→  	
  
     h#p://www.flickr.com/photos/gatobito/2632268048	
  

Hand	
  in	
  Hand	
  image	
  courtesy	
  of	
  mcdarius	
  on	
  Flickr	
  
→ 	
  	
  	
   	
  h#p://www.flickr.com/photos/mcdarius/4718225577	
  

Old	
  Paper	
  Texture	
  image	
  courtesy	
  of	
  ImageAbstrac8on	
  on	
  Flickr	
  
→  	
    h#p://www.flickr.com/photos/45678931@N05/4246976601/	
  

Listen	
  image	
  courtesy	
  of	
  b-­‐learn	
  on	
  Flickr	
  
→  	
  h#p://www.flickr.com/photos/12445603@N00/27034367/	
  

Audience	
  image	
  courtesy	
  of	
  Today	
  is	
  a	
  Good	
  Day	
  on	
  Flickr	
  
→  	
  
     h#p://www.flickr.com/photos/40055757@N00/3668051585/	
  

Child	
  Ea8ng	
  image	
  courtesy	
  of	
  Mait	
  Juriado	
  on	
  Flickr	
  
→  	
    h#p://www.flickr.com/photos/40326422@N00/4286069709/	
  

Glass	
  BoWle	
  image	
  courtesy	
  of	
  jk+too	
  on	
  Flickr	
  
→  	
    h#p://www.flickr.com/photos/11851864@N06/3661974157/	
  

All	
  logos	
  or	
  brand	
  references	
  are	
  copyright	
  of	
  their	
  respec8ve	
  owners	
  
Concept	
  and	
  content	
  developed	
  by	
  M80	
  (m80im.com)	
  and	
  Jon	
  Thomas	
  
Social Media


 for Business

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Social Media for Business

  • 1. Social Media for Business Designed by Presentation Advisors, in conjunction with M80
  • 2. Disclaimer: from Presentation Advisors Thanks for viewing! This presentation was originally designed in the summer of 2010. As we all know, the internet (in particular social media) moves at an alarming pace. I hope to update this (some day), but until then, please note that this information may be a little dated. However, the heart of the story will remain relevant for years to come. Don’t forget to say hi on Twitter and Facebook!
  • 4. Before the Internet, " we used to gather to share our passions
  • 7. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications
  • 8. Paid Earned Social Media Internet Advertising (Pages and Feeds) PPC – Search Word of Mouth Marketing Mobile Advertising User Forums News, PR, Sponsorships Announcements Blogger Paid Applications Relationships
  • 9. Paid Earned Owned Social Media Brand and Product Internet Advertising Websites (Pages and Feeds) Mobile Brand and PPC – Search Product Websites Word of Mouth Marketing Proprietary Mobile Applications Mobile Advertising User Forums Customer Care Services News, PR, Sponsorships Proprietary Digital Announcements Content Blogger Paid Applications Proprietary Blogs Relationships
  • 12. By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.
  • 14. On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users " in need.
  • 15. On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users " in need. Since then, Comcast has helped over 150,000 customers through Social Media.
  • 17. Starbucks gave their consumers a voice
  • 18. Resulting in over 50,000 product ideas
  • 19. One message before Social Media…
  • 20.
  • 21.
  • 22. One message after Social Media…
  • 23. The message is distributed across Social Media channels…
  • 24.
  • 25.
  • 26. We have reach like never before…
  • 27. We have reach like never before… …where businesses can embrace their customers.
  • 28. How can a business implement a Social Media Strategy?
  • 30. 1. WRITE DOWN 2. Specific business 3. Goals and 4. Objectives
  • 31.
  • 32. Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
  • 34. Choose your channels wisely many!)! (t here are THE CONVERSATION PRISM by Brian Solis & JESS3
  • 35. Set Your Home Base Blog, ! Corpor ate site, a ge, etc.! Fac ebook P
  • 37. Use Your Channels to Engage and" Drive Traffic
  • 40. Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!     Ask Questions
  • 41. Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!     Ask Questions Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0  
  • 42. Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   What  are  your   8ckets!     thoughts  on  our   newest  product?   Ask Likes/Dislikes?   Questions Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0  
  • 43. @Amanda_W  –   Thanks  for  reaching   out!    How  can  we   help  you  today?   Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   What  are  your   8ckets!     thoughts  on  our   newest  product?   Ask Likes/Dislikes?   Questions Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0  
  • 44. Choose the right team to engage
  • 45. Choose the right team to engage n is a m ust!! Passio
  • 47. Partic ipate ds dirty)! (G et your han
  • 48. Timeliness and" Frequency
  • 49. Timeliness and" Frequency Create a solid! content plan and stick with it!
  • 51. Transparency your cu stomers Let to sho w your in h umanity!
  • 53. Connect conduit between Be the nce and y our audie aluable c ontent ! v and res ources!
  • 55. Relevance Before y ou link to sure it co n tent, make is relevan t and adds value to your au dience!
  • 56. Connect …and NEVER SPAM! Be th e conduit betw een your nce and v aluable, audie evant con tent and rel re sources!
  • 57. 5. Analyze & Optimize COURTESY OF SWIXHQ.COM
  • 58. Social Media Channels Blogging Facebook Twitter (… just a few)
  • 59. Active Worldwide Users X 500,000,000+ SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
  • 60. 45,000,000,000 Pieces of content shared per month SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
  • 61. 1,500,000 Local businesses with active Facebook pages SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
  • 62. Creating more than 5,300,000,000 fans SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
  • 63. Coca-Cola Fan Page – 14,000,000+ fans
  • 64. 156,000,000+ " registered users SOURCE: TWEETREPORTS.COM – AUGUST 2010
  • 65. 5.4 Billion+ updates per month SOURCE: TWEETREPORTS.COM – AUGUST 2010
  • 66. 31% of users" follow a brand SOURCE: TWEETREPORTS.COM – AUGUST 2010
  • 67. 7,800,000+ brand recommendations per month SOURCE: TWEETREPORTS.COM – AUGUST 2010
  • 68. September 2010: 144,200,000 viewers SOURCE: COMSCORE.COM – OCTOBER 2010
  • 69. Users: 100+ videos per viewer SOURCE: COMSCORE.COM – JUNE 2010
  • 70. Most Searched: Google #1, YouTube #2
  • 71. Social Media Tools and Applications
  • 72. Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM
  • 73. Update RSS TweetDeck Alltop Co-Tweet AddThis Seesmic MuckRack Hootsuite Tweetake TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM
  • 74. Update RSS Listen TweetDeck Alltop & Connect Co-Tweet AddThis Monittor Seesmic MuckRack TweetGrid Hootsuite Tweetake Mr. Tweet TwitterFeed Twitter Karma Disqus Refollow IntenseDebate Twellow FriendFeed Wefollow Ping.FM
  • 75. Update RSS Listen Image TweetDeck Alltop & Connect Tube Mogul Co-Tweet AddThis Monittor Ustream Seesmic MuckRack TweetGrid JustinTV Hootsuite Tweetake Mr. Tweet Twitcam TwitterFeed Twitter Karma Blip.TV Disqus Refollow Twitpic IntenseDebate Twellow FriendFeed Wefollow Ping.FM
  • 77. You can measure: Reach Conversations Frequency and Transactions and Traffic Sustainability Influence Sentiment
  • 78. With tools like: Alexa Social Mention Blogpulse Technorati Compete Twittermeter InsideFacebook YouTube " Quantcast Insight
  • 79. “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made " every day that eventually " add up to a major shift.” - Jay Baer
  • 80. Thank You! Make sure we connect: Twitter.com/Story_Jon Linkedin.com/in/JonMThomas Facebook.com/PresentationAdvisors www.presentationadvisors.com
  • 81. Designed by www.presentationadvisors.com
  • 82. Engage  image  courtesy  of  greekadman  on  Flickr   →    h#p://www.flickr.com/photos/99037763@N00/2314463032/   Vintage  Computer  image  courtesy  of  Sunfox  on  Flickr   →    h#p://www.flickr.com/photos/sunfox/4260782551   Pink  Dell  image  courtesy  of  Pink  Sherbert  Photography  on  Flickr   →    h#p://www.flickr.com/photos/40645538@N00/1482848501/   Reaching  Hand  image  courtesy  of  Ivan  Cabera  on  Flickr   →    h#p://www.flickr.com/photos/gatobito/2632268048   Hand  in  Hand  image  courtesy  of  mcdarius  on  Flickr   →         h#p://www.flickr.com/photos/mcdarius/4718225577   Old  Paper  Texture  image  courtesy  of  ImageAbstrac8on  on  Flickr   →    h#p://www.flickr.com/photos/45678931@N05/4246976601/   Listen  image  courtesy  of  b-­‐learn  on  Flickr   →   h#p://www.flickr.com/photos/12445603@N00/27034367/   Audience  image  courtesy  of  Today  is  a  Good  Day  on  Flickr   →    h#p://www.flickr.com/photos/40055757@N00/3668051585/   Child  Ea8ng  image  courtesy  of  Mait  Juriado  on  Flickr   →    h#p://www.flickr.com/photos/40326422@N00/4286069709/   Glass  BoWle  image  courtesy  of  jk+too  on  Flickr   →    h#p://www.flickr.com/photos/11851864@N06/3661974157/   All  logos  or  brand  references  are  copyright  of  their  respec8ve  owners   Concept  and  content  developed  by  M80  (m80im.com)  and  Jon  Thomas  
  • 83. Social Media for Business