Intranet Design Fundamentals
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1. Toby Ward is the founder of Prescient Digital Media, an intranet consulting firm that has been providing intranet expertise for 17 years. 2. Prescient Digital uses a dedicated 14-16 month methodology for intranet redesign projects that includes assessment, requirements gathering, planning, design, and deployment phases. 3. A key part of the methodology is developing personas to understand the goals and needs of different user groups to ensure the intranet design is employee-centric. Information architecture, wireframes, and user experience flows are developed based on the personas.
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Intranet Design Fundamentals
- 1. 1 INTRANET DESIGN FUNDAMENTALS Leading An Intranet Redesign
- 2. 2 TOBY WARD Founder, Prescient Digital Media
- 4. 4Intranets & Digital Workplaces
- 5. 5 • … ‘ 2001 2005 2011 Expanded client base across North America and Europe. Growth Expanded solutions for the entire Digital Workplace. Digital Workplace Launched in Toronto. Start Full implementation services, and SharePoint expertise. Implementation Focus on assessment, planning, governance of intranets. Intranets Intranet Experts for 17 years Multiple awards including the prestigious Webby & Golden Quill Awards. Awards 2016 New offices in New York City & Vancouver New Office Locations
- 6. Clients
- 7. Intranet Process First Dedicated Intranet Methodology 7
- 8. 8 14 – 16 MONTHS Typical Redesign Timeline
- 12. Intranet Process First Dedicated Intranet Methodology 12
- 13. 13Assessment Review, analyze and score leading intranets versus yours Benchmarking Understand, document, analyze executive and stakeholder requirements Business Requirements A detailed analysis of all findings and a host (100+ on avg.) of recommendations Findings & Recommendations Understand, document, analyze employee requirements User Requirements Research and analyze appropriateness and readiness for social tools Collaboration readiness Review, analyze, score more than 400 intranet attributes Heuristic Assessment Document the current state & future need
- 14. 14SWOT Analysis Gap Analysis Strengths What works well, what should be kept, and enhanced Weaknesses What works poorly, and should be eliminated or completely redesigned Opportunities Biggest opportunities for improvement and focus in the next iteration Threats Those threats or barriers to success that must be directly addressed
- 15. 15Planning Review, analyze and score leading intranets versus yours Functional Planning Understand, document, analyze executive and stakeholder requirements Governance A detailed analysis of all findings and a host (100+ on avg.) of recommendations User Experience Understand, document, analyze employee requirements Business Case & ROI Research and analyze appropriateness and readiness for social tools Social Planning Review, analyze, score more than 400 intranet attributes Strategic Planning Strategic, functional, and design
- 16. 16Aligning with Business Goals
- 17. 17Aligning with Business Goals
- 19. 19Project Approach Discovery Bringing the concept to life Design & Build A front-end design leveraging back-end architecture Deployment Completing the play Coca-Cola Connect project was completed in four phases. Requirements Connecting TCCC & redefining myKO
- 20. 20Strategic Planning Mission, Goals, Objectives 01 GOAL 02 GOAL 03 GOAL Decrease stale content Objective 01 Increase employee engagement Objective 01 Increase user satisfaction Objective 01 Increase user productivity Objective 05 05 GOAL Increase time to market Objective 06 06 GOAL Decrease costs Objective 04 04 GOAL
- 21. 21Information Architecture Content categorization and navigation schema
- 22. 22Wireframes Spatial layouts, without the colors & images
- 23. 23User Experience Flows Persona driven navigation paths
- 26. 26 Personas Storytelling tools to understand our audience’s goals and desires through composites of real people
- 27. 27 • Corporate • Sales • Digital Commerce • Engineering • Service Management • Presort Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation Personas Primary personas for the Pitney Bowes Intranet
- 28. 28 Persona: Prav in Engineering • Prav is always striving to make things better. No matter the size of the project, he’ll do whatever it takes to ensure that the next solution is moving things in the right direction. • Prav tends to get to the office early around the same time every day. He’ll check in with the rest of his team and find out how his colleagues are making progress with their work. He’ll discuss what works and doesn’t work in creating solutions, and then plan on how to best move forward. • Most of Prav’s time is spent with other engineering colleagues, though sometimes he may engage with people from other groups. Prav spends almost an equal amount of time working independently as well as collaboratively with colleagues. When interacting with other colleagues, he will do so both through email and face to face. • Prav feels compelled to continue learning in life. He also sees it as part of his job to understand new technologies, new ideas and what people are talking about in his industry. • Since Prav is constantly working to build something more innovative, he wants to understand how the rest of the company is also doing the same. He’s also interested in what her other colleagues are doing that might lead to better solutions. • Prav’s Goals • Develop product solutions that meet the company’s goals and keep clients happy. • Learn about new ideas and technologies that might inform and improve engineering practices. • Foster a work environment that leads to better ideas and solutions. • Understand how engineering can help the company in new and different ways.
- 29. 29 PERSONA INTERNAL CHANNELS EXTERNAL CHANNELS Corporate Sales Digital Commerce Engineering Service Management Presort Mapping Priority Channels to Personas
- 30. 30User Research Surveys, Focus Groups, Usability Testing
- 31. 31 Less is More
- 32. 32 More
- 33. 33 Less
- 36. 36
- 37. 37
- 38. 38
- 40. 40 • Brand guidelines • Color palette • Font types, sizes, headers, etc • Use of images / icons • Technical parameters / limitations Design Brief Rules & guidelines
- 42. 42 Brand colors
- 43. 43
- 46. 46
- 47. 47
- 52. 52Key Lessons The most critical components of intranet design • Business-driven • Employee-centric • Less is more • Minimal home page • Minimal colors • Strong photos
- 54. 54
- 55. IntranetGlobalForum.com New York, City - October 8 & 9, 2019 55