Intranet best practices webinar: Employee engagement and the intranet by Toby Ward, Prescient Digital Media, intranet consultants, intranet planning, intranet design, intranet redesig.

1. Employee Engagement and
The Intranet
Toby Ward, Prescient Digital Media
© 2016 Prescient Digital Media Not for distribution

2. About Us

3. World Leading Intranet Experts
• 15 years of profitable history
• Dozens of Fortune 500 Clients
• World-Renowned Thought Leaders
• 200+ intranet projects
• First to define & study “social intranet”

4. Select clients

6. Slides
www.Slideshare.net/Prescient

8. Twitter
#intranet2

9. Intranet Insight > PrescientDigital.com

10. Employee Engagement
3/3/2016Confidential © 2014 Prescient Digital Media

11. Engagement
• An “engaged employee” is one who is fully absorbed by and
enthusiastic about their work and takes positive action to
further the organization’s reputation and interests.

13. Enthusiastic
3/3/2016Confidential © 2014 Prescient Digital Media
Takes Positive Action

15. Source: Dale Carnegie, Survey of 1,500 employees

16. Confidential © 2014 Prescient Digital Media

18. 18
IBM intranet: W3
© 2013 Prescient Digital Media Not for distribution

19. Source: Dale Carnegie, Survey of 1,500 employees

21. Pitney Bowes | Internal Marketing: Engaging Employees Through
Transformation
21

24. © 2015 BaylorScott&White All rights reserved.

26. 2015 Redesign

27. Introducing “MyWorld View”
1
2
3
4
5
1. MyWorld View
2. Featured Posts
3. My Connections
4. Trending Topics
5. Follow Pfizer

28. 2015 Redesign

29. More Photos!

30. Employee Ambassador Programs
3/3/2016Source: Dale Carnegie, Survey of 1,500 employees

31. Employee ambassadors
• Actively share news about the organization
• Use social media and word of mouth
• Trained on how and why to share
• Recognized and rewarded

32. Volunteers
• The best ambassadors are volunteers
• Employees who are passionate and enthusiastic

33. Training counts
• Develop an “ambassador toolkit” that outlines key messages
• Strategy must include executive management
• Support with social media

34. Needed
• Policies and guidelines
• Training and communication

35. Ninjas use social tools to stay connected

36. Sharing the approved stuff

37. Regular communication
• Relevant company news
• General social media updates
• Current / crisis resources

38. Pushing the Envelope…Er, the Newsletter

39. Short-term campaigns

40. Benefits
3/3/2016Confidential © 2014 Prescient Digital Media

41. Source: Madison Workforce Engagement

43. Creates passionate employees
• Employees want to be passionate and proud
• It makes work better
• Evangelizing for the brand

44. • 68% view the
intranet as
crucial to
their jobs
• 52% are
more
satisfied to
be an IBM
employee
because of
information
obtained on
the intranet

46. Creates community
• A brand ambassador program creates conversation
• Create a private intranet group or private Facebook group
– Serve as a social bulletin board for these employees and will serve as a home
for conversation and feedback
– Networking socially

48. Promote externally
• The more enthusiastic the employee, the more they promote the
brand / products externally

49. Sharing the approved stuff

50. Next webinar
Intranet Governance
April 13, 2016

51. Intranet Insight > PrescientDigital.com

52. Questions

53. toby@prescientdigital.com
www.PrescientDigital.com
www. IntranetBlog.com
@TobyWard
416.926.8800
53
Toby Ward