1. Social Media Marketing Services
“Social Media Marketing is the Way We Do Business Today”
Presented by: Prerna Singh

2. Social Media: Empowers the Customers
What is Social Media
 It’s a collection of technologies that captures communication, content and so on across
individuals, their friends, and their social network.
 Social Media captures a lot of mundane information about users which sometimes can
include an experience, positive or negative, with your brand.
Social Media Marketing
 It is the shift from ‘push marketing’ to
more of a conversation with customers.
 Customers strongly feel that their friends
and colleagues are more honest about
products and services than the self-interested
companies that marketed to them.

3. Why Social Media Marketing Services?
Social media marketing is used as a branding tool and can increase conversion,
sales tracking, page views and add exposure
 Direct communication with prospect user/buyer/seller
 Facilitates reach to niche audience
 It is simple and low cost way to increase sales and bring traffic to the website
This brings potential customers to the site and help in link building to get good search
engine rankings
 Social media has 100% higher lead-to-close rate than outbound marketing
 If done correctly then the benefits will outweigh the cost put into it
Social Media IS
Social Media IS NOT
Going where your customers
A fad
already are or where they want
A replacement for traditional
to be
advertising
Applicable to most companies
The magic bullet
in some way or another
All about YOU
Time-consuming
All about CUSTOMERS

4. Word-of-Mouth Goes Virtual
The three most trusted forms of advertisement are:
1. Recommendations from people a customers knows - 90%
2. Consumer opinions posted online - 70%
3. Branded websites - 70%
What Social Media has done is make the traditional two-way word of mouth
marketing accessible and available to everyone with via internet access.
FROM THIS TO THIS
The question is, how do we engage the guy with the megaphone?

5. Social Media Networking Sites
Most Widely Used Social Media Sites
1. Twitter
2. Facebook
3. Linkedin
4. Blogs
5. Youtube
Twitter: Strongest channel for driving leads
Latest Stats on Twitter:
 500 million users, more than 200million active users
If Twitter was a country it would be the 12th largest in the world
The most popular microblogging service
Twitter gets 300,000 new visitors every day
 69 percent of Twitter users decide whom to follow via suggestions by
friends; 47 percent by searching online; 44 percent by Twitter’s
suggested followers; and 31 percent by promotion.

6. Twitter: Strongest Channel for Driving Leads
Twitter is Good for:
Activities including
Live event reporting: Linking up with a news, promotional
finding out what community of information, product
customers are talking people who information, product
away about your share your info, relevant
product, about their interest(s) research and
interests and problems. customer service
Social Media Marketing Using Twitter
 Focus on brand promotions and micro-blogging
Build powerful relation with prospect customers
Educate customers with new products and their advantages; create awareness and necessity
Ask for opinions and reviews
Promote your products via various discounts and promotions
Listen to what customers are talking about: Their problems and what they want
Gauge your competitors and talk about them

7. Facebook Marketing
Latest stats reveal that Facebook is;
 Strongest channel for driving visits
 42% of marketers say that Facebook is CRITICAL to their business
 Lets you engage with your audience using their preferred method
 Brands have seen 46% increase in user engagement with the new business timeline
 80% of US social network users prefer to connect to brand using Facebook

8. Facebook;
 Provides for multiple opportunities to reach your audiences such as;
o Fan Pages
o Groups
o Applications
o Advertisements: Targeted
o News Feed Ad Buys
 Facilitates customer acquisition quickly
 Low cost of client acquisition
 Allows demographic targeted marketing
 Provides for most interesting and effective ways to engage your fans and
prospect clients

9. Linkedin Marketing
Linkedin allows you to;
 Create and grow your
professional network
Interesting Stats
 Linkedin has 200 million users  Search for potential
 It is the strongest channel for driving pageviews customers
 61% of users use Linkedin as their primary professional networking site
 25% of unique visiting members came through mobile apps  Personal and
organizational branding
 60% of users have clicked on an add on Linkedin
 More than 2, 600, 000 companies have Linkedin company pages
 Create specialized
professional groups
 Develop leads through existing groups
 Brand building and lead generation through
Linkedin ads

10. Blogs
Blogs are simply living and breathing internet sites….upscale chatrooms…constantly
growing newsletters. They create energy and synergy. They live and breathe and
grow and take on a life of their own.
David Crockett
Wordpress has 74
 An effective blog can; million blogs as in
o Drive swarms of traffic to your main website, 2012!
o Generate more product sales,
o Create an additional stream of advertising income
 Blogs invite interaction and get people involved
 Blogs work as search engine magnets
 Frequently updated, keyword optimized and thematically relevant posts yields
better returns on Google
 Blogs are natural link builders
 Blogs makes your company real

11. YouTube: A Powerful Tool to Get Exposure
YouTube is perfect for businesses
with small budget since there is
little required- just a
video camera and a little creativity.
Considering the fact that YouTube has 800million users and gets 4 billion views per day;
 YouTube is a powerful tool to get visibility online. You can share videos, embed videos,
and provide links to those videos from a variety of locations
 An interesting and well-made video can do a lot for your business and get you exposure
One don’t need to be a member to watch video on YouTube. Thousands of users have
access to it
 YouTube content qualifies as great engaging content for other social networks such as,
Facebook
 It increases qualified leads for your business
 It is free of cost