DailySocial Esports Market Trend 2019

1. 20192019
HYBRID
Sep 2019

2. Methodology and
Demography
Introduction 2
Esports Brand
Awareness
Esports Playing
Frequency
Esports Watching
Frequency
Conclusion
Table of Content
3
5
7
13
23
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3. Esports is becoming a well-known industry. Already thriving in
the global market, the ecosystem begins to build its
momentum in Indonesia. Although esports has been in the
country for quite some time, the rise of smartphone
penetration brings esports to new era.
As the ecosystem grows, it’s not only beneficial to players,
but also those behind the scene, like referees, Event
Organizer, team management, and others. It’s interesting to
find out about esports trend, what kind of game titles that
perceived with high awareness, what kind of matches that
has the highest viewers, and the most popular streaming
channels to watch esports matches.
We invite you to explore those various topics in the following
report. It also provides information about the playing
frequency and the time spent. In addition, we investigate
further on why the audience are willing to watch esports
matches.
This research should be considered as an introduction.
Hybrid will continuously provide our audiences with relevant
surveys in the esports ecosystem. Our vision is to grow
bigger and better with the ecosystem.
Introduction
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4. Methodology and Demography
DSResearch and Hybrid.co.id use an online quantitative survey in collaboration with JakPat
Mobile Survey. The research is conducted in July 2019 nationwide with 1445 respondents,
male or female with age 16 or above, using smartphones and/or PCs, and playing and/or
watching esports for the last three months.
26.8%73.2%
1. Gender
3. SEC (Social Economic Class)
Social economy class based on monthly spending:
2. Age Group
less than
20 years
old
20-29
years old
30-39
years old
40 years old
and above
> Rp10 million
Rp5-10 million
Rp3-5 million
Rp2-3 million
Rp1.5-2 million
< Rp1.5 million
9.9%
22.4%
34.1%
19.2%
13.8%
0.7%
21.5%
49.9%
22.8%
5.7%
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6. Esports Brand Awareness
78.1% 65.1% 60.2%
49.8% 49.3% 47.8% 47.1%
41.0% 37.4% 30.3%
9.8%
11.3%24.1%27.3%
9.1% 5.7% 5.3%
31.8%
12.1%
52.7%
5
Popular esports title
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7. Mobile Legends perceived as the most popular esports title (78.1%) followed by PUBG Mobile
(65.1%), PUBG PC (60.2%), Free Fire (52.7%) and DOTA 2 (49.8%). Among top 5, three titles are
specifically designed for mobile, matches with smartphone penetration narration.
As powerful smartphone (suitable to play sophisticated games) are getting more affordable,
this genre’s popularity is also rising fast. On the other hand, with two PC game titles are in the
top 5, PC games won’t be going out anytime soon.
Another important note is the inclusion of console games and casual games in the list. FIFA
will always be a popular game title among local gamers, with Indonesia has produced some
FIFA 19 athletes with decorated achievements.
While Clash Royale, although listed as a casual game, has countless active users in the
country, although not as popular as MLBB or AOV. Internationally, Clash Royale has its own
competitive league and sponsors.
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8. Every
day
43.6%
17.0% 13.6%
5.2% 4.9% 2.0% 2.1% 7.8% 3.9%
4-6
times /
weeks
2-3
times /
weeks
Once
a week
2-3
time /
months
Once a
month
1-2
times /
3 months
Less than
once /
3 months
Never
play
esports
Esports Playing Frequency
Most of the respondents (43.6%) said they are playing esports daily. It’s applicable for both
male and female. An opportunity for esports game titles to embrace them into a competition,
either as players or audiences, to raise the engagement.
Category Male Female
Everyday 49.4% 27.5%
4-6 times / weeks 18.5% 12.9%
2-3 times / weeks 13.7% 13.2%
Once a week 4.1% 5.3%
2-3 times / month 3.0% 8.0%
Once a month 1.5% 3.4%
1-2 times / 3 months 1.6% 3.4%
Less than once / 3 months 4.6% 16.3%
Never play esports 2.7% 7.0%
7
Time spent within last 3 months
Time spent within last 3 months by gender
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9. Title Male Female
Mobile Legends is the most popular title played among the respondents within the last 3
months (59.4%), followed by PUBG Mobile (36.1%) and Free Fire (29.1%). The case is mostly
justified because of smartphone penetration narration.
Completing the top 5 are PUBG (PC games) and FIFA (console games).
If compared to brand awareness, one interesting fact is that PES (Pro Evolution Soccer) is on
the list of top 10 games played within the last 3 months, although they are not into the top 10
popular games. Along with FIFA, football is culturally among the most playable esports title.
Mobile Legends 63.6%
PUBG Mobile 35.7%
Free Fire 28.3%
PUBG 19.9%
FIFA 13.8%
Arena of Valor (AOV) 15.5%
Pro Evolution Soccer 7.1%
Dota 2 14.1%
Clash Royal 14.8%
Point Blank
58.2%
36.2%
29.4%
18.9%
18.9%
16.7%
17.9%
11.5%
11.0%
10.3% 13.1%
59.4%
36.1%
29.1%
19.1% 17.7%
16.4% 15.3% 12.1% 11.9% 11.0%
8
Esports title played within last 3 months
Esports title played within last 3 months by gender
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10. For more information,
download "Esports Market Trend"
fo free
Click here to download
https://dailysocial.id
/report/post/esports-market-trend-2019