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Pitch Deck - instiBuddy (1).pdf

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Pitch Deck - instiBuddy (1).pdf

  1. 1. instiBuddy A joint initiative of IIT Bombay students, faculty and alumni.
  2. 2. Problems Faced by Students ● In India, there has been a lack of authenticity in the Educational Consultancy Sector. People have been struggling to find an authentic mentorship platform. ● Students aiming to pursue a course in a particular college require consultants, who themselves have been a part of that college in recent years. ● The lack of one to one quality personalized mentorship at a feasible cost with proper accessibility. ● Many of the students cracking a certain exam don’t have any relative or sibling in that field. ● Lack of a platform where students from top institutes can share their experience and knowledge.
  3. 3. Why instiBuddy? Once the entrance exams are over, students try to find better colleges for them. They require a proper medium to know about everything the colleges they wish to get in. Mentors of InstiBuddy will tell them what they should choose and will solve all of their doubts through a live interaction. Many students are confused between two or more colleges and are worried about which one is better for them. The score of their result throws them into the maze of decisions. Thoughts like, "Should I go for Mechanical Engineering in college A or should I perceive Computer Science in College B?" keep striking in their head. InstiBuddy provides a platform to the needy students, where they can talk to the mentors from top colleges like IITs and NITs to these students, who will get them out of the maze, at a low price.
  4. 4. Current Stage ● InstiBuddy is currently at its early-revenue stage. In the initial 5 days of its launch, we’ve been able to collect a revenue of ₹ 16,000. We’ve mentored 1,000+ students and become a platform consisting 500+ registered mentors. ● InstiBuddy has its beta model ready and it is currently running in the market all across India.
  5. 5. Market Analysis Customers of InstiBuddy: ● Students belonging to the age group 17 - 21 Years ● Those who are willing to be admitted to an engineering college ● None of his/her family members pursued a course in the college he/she is willing to study. ● A student with an age gap exceeding 5-6 years with his/her sibling (in case, his/her sibling has been a part of that college he/she willing to study in). ● A student with none of the family members been staff or faculty member in that college he/she is willing to study in. ● Student with no close relative is associated with the college. ● Someone that can economically afford to spend at least Rs. 99 in the “non-essential” category ● A student (or his/her parent), who is active on social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Quora, etc. ● Student (or his/her parents), who have been active at least in community groups if not on social media.
  6. 6. There are tentatively 12 lakh customers, who will spend approximately Rs. 250 on an average in order to avail our services. This translates into a market potential of Rs. 30 crores per year covering a geographical market of India. Expected growth in the next 10 years: ● We can expand our consulting services to various fields other than engineering (Medical, Commerce, Arts, Government Sector, etc.) ● Creating a platform for counselling students with their mental issues. ● Providing personalized year-long mentorship programs through e-education, thus, catering to around 9.5 million customers. Market Analysis
  7. 7. Customer (WHO) Problem (WHAT) Solution (HOW) InstiBuddy Vs. JEE Carnot ✓ Different Problem ✓ InstiBuddy Vs. MentoMeet ✓ Different Problem Different Solution InstiBuddy Vs. Experto ✓ ✓ ✓ InstiBuddy Vs. Rancho ✓ Different Problem ✓ Competition Analysis
  8. 8. Mentees: ● Interaction with personalized mentors via video conferencing at an affordable price. ● Our competitors like Talk to Toppers impose a time limit of 25 minutes for the counselling worth Rs 600. On the other hand, we provide unlimited duration for Rs. 99 only. ● Get counselling in a few minutes (unlike our competitors, who take 24-36 hrs). ● Get experienced mentors (for certain field), who have cracked the examination related to that field with a good score. ● We've built a community platform linked to our website following a strategy of *CCC, where people would be discussing regarding counselling and mentorship free of cost. ● Free sessions and discounts on certain occasions through referrals from time to time. Mentors: ● The mentors of our platform go through an initial training session before joining our platform. ● An additional source of income for mentors while doing social work. ● Mentors can choose their time slot for a session, thus, they can work according to their will. ● Easy payment procedure for mentors. *CCC = Community, Content, and Commercialization Unique Value Proposition
  9. 9. Revenue Generation We will generate revenue by the money we will charge for mentorship along with the promotional advertisements run on our social media handles and website. Mentors availability: More mentors - Lesser cost Customers affordability and availability: Fewer customers - Lesser cost Technological Investments in order to shift our operations to automation. Awareness Campaigns in order to mobilize people regarding the need and consequences of good or bad counselling. Factors Affecting Costs and Revenues
  10. 10. These are the benchmarks or metrics to gauge social impact: ● Dropout ratio of college students ● Stream change by college students ● The unemployment rate of graduates Right now we are a bit focused on providing the authentic mentorship and counselling to students at an affordable price because of which we're currently aiming to capture maximum market share by reducing our profit margin and giving various discounts and offers. But in the nearby future, we'll be cutting down our expenditures and we'll be increasing the profit margin in order to expand to other sectors. As we are providing authentic and credible counselling and mentorship. We're directly or indirectly lowering the dropout ratio and unemployment rate of future graduates. Social Impact
  11. 11. Co-Founders Pratyush Kamal Ayush Raj Team Business Management Team Sunny Dhondkar Anusar Modi Pawan Mavlia Technical Team Krishana Nishad Mukul Rai Design Team Masoom Rajput Aman Sathe Aileen Sequeira Dipshikha Dutta
  12. 12. Advisory Board Gaurav Gutgutia Co-founder, COO, GrabbnGo Pvt. Ltd Praveen B Malla Director, IIT-Bombay Alumni Association Kumar Shivashish IPS Officer and IIT Kharagpur Alumni Aparna Rao Senior Manager and Professor IIT Bombay Tejaswi Priyadarshi National Sales Manager, Bombay Hemp Company
  13. 13. Thank you

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