1. Acceptance of
Online Book Store in Nepal
Presented to:
Dr. Bijay K.C.
Group Members: Instructor,
Arina Sherchan Business Research Methodology
Hari Sharma Poudel
Jyotshna Joshi
Pankaj Nahata Presented by:
Prateekshya Shakya Arina Sherchan
Prateekshya Shakya
Date: 21 July, 2011

2. INTRODUCTION

3. Background
 Online business?
 Online book store?
◦ Login to a website
◦ Search for the book
◦ Provide/check details of the book
◦ Order the book
◦ Pay for the book

4. Statement of Problem
Is Online Book Store acceptable in Nepal or not?

5. Objectives of the Study
 to analyze the market for online book
store in Nepal
 to check whether online book store
would be acceptable in the Nepalese
market or not
 to find out why people would be
motivated to purchase books online

6. Significance of the Study
 To General Public
◦ Knowledge of online business
◦ Knowledge of online book store
 To Entrepreneurs
◦ Acceptance of the online book store
 To Online Business Ventures
◦ Need to promote the concept of online
business in Nepal

7. Limitations of the Study
 Online payment system
 Load shedding problem
 Technology
 Internet accessibility

8. THEORITICAL FRAMEWORK

9. Theoretical Framework
 Dependent Variable
 Acceptability of Online Book Store
 Independent Variable
 Price of the Books
 Number of Internet Users
 Unavailability of Books
 Time Limitation
 Moderating Variable
 Reliability of Book Store
 Intervening Variable
 Publicity of Book Store

10. Theoretical Framework

11. Hypotheses
 H0: Price of the books will not affect online book store.
H1: Price of the books will affect online book store.
 H0: Number of internet users will not affect the acceptability of online
book store.
H1: Number of internet users will affect the acceptability of online book
store.
 H0: Unavailability of books will not affect the acceptability of online book
store.
H1: Unavailability of books will affect the acceptability of online book
store.
 H0: Time limitation will not affect the acceptability of online book store.
H1: Time limitation will affect the acceptability

12. RESEARCH METHODOLOGY

13. Problem Statement
“ONLINE BOOK STORE”
Is it acceptable in Nepal or not?
Purpose of the Study Unit of Analysis
Exploratory Individual students and non-
Hypothesis Testing students
Types of Investigation
Sampling Design
Survey on acceptability of Online
Sample Size-100
Book Store in Nepal
Extent of Researcher Time Horizon
Interference Cross sectional
Minimal
Data Collection
Study Setting Questionnaires, Internet and
Non-contrived Class lectures.
Measurement and Measures
Data Analysis
Operational Definition
Hypothesis testing

14. Instrumentation
 Structured questionnaire
 Multiple tick questions
 Likert scale
 Semantic differential

15. Data Collection Procedure
 Internet
 Distribution of Questionnaires
 BBA and MBA students of SAIM
 General public

16. Validity and Reliability
 Content validity
 Predictive validity
 Convergent validity

17. Plan for Analysis
 Qualitative assessment of survey
 No statistical tests required
 Use of pie chart and bar diagram

18. PRESENTATION OF DATA

19. Grouping according to Age

20. Grouping according to Monthly Income

21. Type of Books Normally Read

22. Use of Course Book after the Exams are over

23. “Price is the primary factor to influence the buying behavior.”

24. Source of Books People Read

25. General Purpose of Buying Books

26. Influencer to Buy Books

27. Problems faced while making Purchase of Books in the Market

28. Number of Book Stores visited to buy the Books Needed

29. Use of Internet

30. Grouping according to Online Purchases

31. Showing scope of Online Business in Nepal

32. Influencing factor to Purchase Online

33. CONCLUSION
AND
RECOMMENDATION

34. Conclusion
 Online business-not very popular in
Nepal
 Optimistic about the acceptance of
Online Book Store
 Major factor - time, not price
 Scattered book store locations
 Fast Delivery
 Unavailability of books

35. Recommendation
 Promotion of Online Business
 Leading to promotion of online book store
 Online payment system
 Technologically advancement
 Exploration required
 Identify possibilities

36. THANK YOU!