In this edition, I am going to explain how small businesses can leverage their local strategy for Google local packs.

2. In this Local SEO edition, getting you on radar, we
are going to see how small businesses can leverage
their local strategy for Google local packs.

3. Enterprise and large business shouted against
Google that it’s attempting to spoil the organic space
and hurt their traffic while it introduced it.
Google has provided local businesses and
professionals an equal opportunity to get found on
Google local packs in this tough SEO climate.
There are multiple Google products namely Google
Maps, Google My Business, Google AdWords,
YouTube Google+ that can help your local businesses
grow better. Check out how it helps local businesses
rank better for some small businesses in next slide.

5. In this mobile ERA, getting better click through
rate from Google search results and local packs
is highly critical due to fluctuations in results
due to location of the searchers and device;
extended ads space on search result pages, and
recently introduced top ads on local packs like
below

7. Come let’s see what local optimization
expert Casey Meraz says about ranking
on top of Google Local Packs before we
dive into detail.

9. To get found on Google radar, it is important to
stay updated with google local algorithm trends
and be in connection with Local Search Forum.
There are more guidelines recommended for local
search by SEO experts. Out of that, I have listed
some proven local SEO tactics that could give you
good recognition on Google radar. I also listed
some bad local SEO checklists that should be
avoided from your plan.

11. To get found on Google radar, it is important
to stay updated with google local algorithm
trends and be in connection with Local
Search Forum. There are more guidelines
recommended for local search by SEO
experts. Out of that, I have listed some
proven local SEO tactics that could give you
good recognition on Google radar. I also
listed some bad local SEO checklists that
should be avoided from your plan.
First let’s see what proven tactics can help
to devise your local SEO plan.

12. Proper Category Associations

13. Location Specific Phone
Number Verification

14. Physical Address in the City Of
Search

15. Consistency of Structured
Citations

16. Quality/Authority of
Structured Citations

17. HTML NAP Matching Place
page MAP

18. Individually owner Verified
Local Plus Pages

19. City State in places Landing
Page Title

20. Proximity of Address to the
Centroid

21. Age of the Owner Verified
Account & Place Page

22. Hosting server location & IP

23. Google Plus posts shared with
location tagging on Mobile
Devices

24. Physical Address closest to
Important/Popular places or
main region

25. IP Address of Searcher

26. Device of Searcher

27. Click Through Rate of
Searcher

28. Hope it makes sense now. These can help you to
optimize your business for Google local packs
and also win the heart of Google to rank your
business on top of local packs. Where are you
going? This will not work, If you are doing the
below practices innocently. Google has more
effective in identifying these techniques and
could send you out of sight from your potential
customers.

29. Listing detected at false
business location

30. Keyword Stuffing in Business
Location

31. Mismatch of Phone & Tracking
Phone Numbers on local
pages/place page

32. In-Correct Business Category

33. Presence of same business
title/address with multiple
local pages

34. Reports on violation on your
places landing page

35. Presence of Malware on
website

36. Absence of Crawl able NAP on
website

37. Same Phone number match on
multiple business name/place
page

38. Presence of multiple categories
in same input field

39. Placing your marker on wrong
place

40. SSL records certification
installation without proper
physical address

41. WHOIS Address on your
hosting records mismatching

42. This next one is the coolest features introduced
by Google for mobile visitors, but not only for
mobile. The reason behind this feature can help
local business reach audience with slow
internet connection. Guess what? Hope you all
guessed it right.
Accelerated Mobile Pages, Earlier Google used
this strategy in Gmail for slow internet
connections users. Gmail users can view basic
html format while there is a slow internet
speed.

43. It can be taken to your advantage in ranking on Google
local packs. It is definitely not a proven signal to rank
on Google local packs but it will help in your local SEO
strategy.

44. In Google local, you can enable few
opportunities that can help communicate with
your clients easily. Google local pages offer
instant messaging and call options in Google
business profile. You can turn this on just by
installing Google Allo app (for messaging),
Hangouts (for call), Google Duo (For video
calling in future) and verifying the phone
number.

46. In Google recent Maps app, by turning on the
camera, you can have 10 second video of your
physical location/store and upload it instantly.

47. A SMART Review
Strategy

48. A review strategy is more important. Google
local store code is now available on your Google
local plus pages. You can use your business
registration number for your multiple branches
while creating bulk listings.

49. Reviews with respect to every unique store
code will be aggregated once it is published on
the top authority directories including
Facebook. The aggregated reviews & ratings will
be shown on Google knowledge graph for your
business.

50. So devising a clear and etiquette review strategy
from customers that can help to increase online
presence of your local store or business is more
important.

52. Hope you all love the tips to devise a strategy to rank
on Google local packs. If you have any question, feel
free to contact me.
Email: prakashrajasekaran@hotmail.com
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