1. Mobilization of the
Health Industry
By Fatih Isbecer
September 2012

2. About Fatih Isbecer
 Founder & CEO of
Pozitron
 Twitter: isbecer
 Endeavor Advisory
Board Member,
TUBISAD Administrative
Board Member

3. About Pozitron
Pozitron is one of EMEA region’s top mobile solutions providers and
the first to develop mobile banking applications in Turkey
 Our Mission: We help our clients grow their businesses with our
unique and custom implemented mobile technologies
 Our Cutting Edge Solutions:
 Turkey’s first Mobile banking application for Is Bank.
 World’s pioneering Mobile Ticketing app for Turkish Airlines.
 Software provider for eBay ya
 Award Winning eDetailing tablet Solution ProDG for GSK

4. Industries Adopting Mobility
Automotive
Health
Entertainment
Workforce
Retail
Education
Manufacturing
Banks & Financial Services

5. Focus Areas in Enterprise Mobility
Mobilize your workforce with advanced CRM
Sales Force and CLM tools
Business Intelligence Collect and Analyze data instantly
Access your data from your smartphone of
Cloud Storage tablet at anytime
Security Secure access to your enterprise data
Have meetings and share documents from
Collaboration
anywhere in the world

6. Benefits of Mobility to Enterprises
Operational Effeciency
and Cost-Reduction
25% Increased Productivity
30% and Sales
Security and
Compliance
16%
23% Business Strategy
6%
Flexibility
Others
Enterprises that adopt mobility for SFA Support, Cloud Storage, Business
Intelligence and Security benefit from reduces costs, increased productivity
and effeciency and heightened security.

7. Pharma Companies that Adopted Mobility

8. Healthcare Environment - Opportunities
of the doctors want to be
detailed in person
of the physicians use
smartphones, which is double
general smartphone adoption
of the doctors own
iPads
Source:http://www.prweb.com/rele
ases/2011/10/prweb8846867.htm

9. Advantages of Mobile for Healthcare
Heightened Productivity and Environment Friendly and
Customer Attention Cost Effective
Mobile detailing enables sales Using mobile tools in the healthcare
reps to stand out in the crowd and industry, companies can significantly
retain doctors’ attention for reduce paper consumption and
longer. Tablets are slick and printing costs. Faster sharing
popular tools among healthcare options, on tablet presentations and
professionals. surveys will save your company both
time and money.

10. Advantages of Mobile for Healthcare
Promotion of Self-Care with All in One Tool for
mobile devices CRM and CLM
Applications ranging from heart rate A great tool for healthcare
management to regulating sleeping professionals, mobile is offering true
cycles are helping individuals to closed loop marketing and integrated
improve personal health systems that prevent loss of data

11. Mobile Health in Developing Countries
• In July 2008 the UN Foundation and
Vodafone technology partnership held a
week-long workshop during a Rockefeller
Foundation eHealth event, which brought
together 25 experts in the use of mobile
technology for health care. The three
organisations have now combined forces to
create the mHealth for Development
programme.
• Children in rural areas, such as this village in
Columbia, benefit from the use of mobile
health technology to gather vital health
data in remote locations.
• Mobile technology has the potential to
revolutionise health care in developing
countries, particularly in the area of heath
awareness schemes and training health
care professionals.

12. Mobile Diagnostic Examples
Mobile radiology viewer & Instant Heart Rate
smartphone ultrasound probe This app allows you to see every heart
The device allows an ultrasound beat on the monitor. To measure you
probe to be connected to a need to hold your finger on your
smartphone via USB 2.0 support. iPhone’s camera

13. Mobile Tracking / Control Examples
Pregnancy Weight Gain Tracker Migrane Journal
Helps mothersetermine how much Migraine Diary is an electronic
weight you need to gain, find out their replacement for a traditional migraine
BMI, or body mass index. diary that migraine patients use to help
diagnose and management treatments.

14. Mobile Transformation Focus Areas
Content Employee Training
Creating logical Even if the tablets are
structure instead of very intuitive platforms,
linear one is the key. companies need to train
Take advantage of the their employees well to
platform and go into the achieve highest level of
direction that doctor is productivity
interested in.
Measurement Integration
To be able to get most Proper integration of
out of the mobile enterprise’s infrastructure
platform, your tools or to mobile devices is
applications need to have essential. Make sure that
advanced measurement integration meets the high
and analysis systems. security standards.

15. Is iPad a Game Changer?
Fortune 500 are
Fortune 100 deploying or
Companies are piloting iPad
using iPad
Commercially
Presenter Benefits: Slick and easy to carry, long battery, easy to
use, engaging, no waiting time to turn on the device
Customer Benefits: Interactive, customer centered, adjustable
presentations, visual, all data displayed at once

16. Close the Marketing Loop with iPad

17. Mobile Detailing
Unlike any other eDetailing tool, mobile devices offer an all in one solution for
health professionals.
Enhanced CLM Integrated CRM Easy Reporting Beautiful Presentations
• Reps can customize the detail and create a more personal experience
• On the go planning made possible, increasing productivity
• Logical structure instead of linear one, able to be more concise and go into the
direction that doctor is interested in
• Story building instead of story telling/ more interactive and collaborative

18. Thank you!
www.pozitron.com
Email: info@pozitron.com
Twitter: @Pozitron_Mobile, @isbecer