PR Crises
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A PR crisis can happen at any time, on any platform. That is why brands need to be able to identify a potential crises and know how to deal with them in a manner that does not damage its reputation. Here are a few tips on how to do exactly that.
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PR Crises
- 1. PR CRISES
- 2. -‐ Have a media plan (few companies do) -‐ Build relationships with media -‐ Training in crises communications -‐ Maintain media relations before/ doing / after -‐ Co-operating with the media provides critical opportunity, benefits include -‐ presenting your side of the story -‐ being the primary source -‐ The internet and speed consequences “Bad things happen to good companies!” identifying potentialcrises
- 3. -‐ Extent of coverage -‐ Effectiveness of spokesperson -‐ Communication of key messages -‐ Management of negative messages -‐ Impact on audience Objectives communications in terms of Crises To improve
- 4. -‐ Identification of vulnerabilities (Socio, Economic, Political Environment) -‐ Assessment of Fundamental capabilities -‐ Assessment of other responding parties -‐ Assessment of resources -‐ Assessment of maintenance programme management Crises Assessing your capability
- 5. -‐ Sudden -‐ Perceptional -‐ Smouldering -‐ Bizarre crises types of
- 6. Unconcscious incompetence Conscious incompetence Conscious competence Unconscious competence Regular trainingis key
- 7. Pr crisesrules -‐ Do no more harm -‐ Be Prepared -‐ Honesty is the best policy -‐ Show concern and action -‐ Everything said – concern, action & accountability
- 8. communication -‐ Make a judgement about the situation -‐ Develop talking points / holding statements -‐ Centralize incoming calls to appropriate spokesperson -‐ Respond rapidly to media callsprocedures
- 9. -‐ Understanding that issues can disrupt business and damage reputations -‐ Prepare for potential crises and issues -‐ Steps to ensure the correct message is communicated -‐ Minimize harm to the organization -‐ Always towards Dealing with crises and issue workshop RED YELLOW GREEN
- 10. CONTENTSinclude... -‐ The need for a plan -‐ Formulating an executable plan -‐ Identifying a crisis -‐ The role of spokesperson -‐ The role of professional (designated) communicator -‐ Handling the media (practice) -‐ Internal and external message alignment -‐ Communications after the crisis has been resolved.