Creativity without intelligence, insight, purpose, resonance, or strategy is meaningless or confusing. Intelligence and strategy without creativity is mechanical and uninspiring. True brand building comes when strategy and insight guide creative efforts in a consistent, authentic way across all communications platforms. While brands can be influenced, their equity and loyalty are ultimately determined by how well customer experiences and product performance match the promises made. Everyone is responsible for ensuring the brand's promise, offer, and experience are aligned.

2. BRAND BUILDING

3. “In the context of Brand Building Communications,
Creativity without intelligence and insight is
Meaningless,
Creativity without purpose and resonance is futile,
Creativity without strategy is confusing
And that
Intelligence and strategy without creativity is
mechanical,
systematic and uninspiring.
But
When strategy and insight guide true creativity
people are inspired and results profound.”

4. branddevelopment
Why Brand positioning, Brand Blueprint,
Brand Strategy?
Brands are created and Brands are built
With consistent authentic messaging
Across all platforms
Advertising | Public Relations | Marketing
Collateral | Community Corporate Social
Investment | Social Media | Internal
Communications | Staff Brand Experience |
Packaging | POS | POP | Customer
Management

5. brandequity
Even though you may report it,
YOU DON’T OWN IT!
YOU ONLY INFLUENCE IT
(No debate, No discussion, Fact!)
“Best we get it right upfront”
[Future Proofing]

6. Equity &
brand Is the culmination of engaging (two way)
communications & how well the
experience and product performance
match the clients’ needs and the promises
made.
loyalty

7. Customer Value (Product)
So
what
is
the
relevance?
Where
and
What?
How
and
When?
EVERYTHING
&
F%$#
ALWAYS
And
who
is
responsible?
EVERYONE!
PROMISE
=
OFFER
=
EXPERIENCE