Media Moments Journey- Credentials 2010

1. Media Moments
PR ! Communications ! Consulting

2. Powering Brands with Media Moments

3. Powering Brands with Media Moments
About Us

4. Media Moments is a dynamic Public Relations
company which believes in unique ideation, strategic
business insight, in-depth media intelligence and
global approach towards building a robust corporate
communication strategy for its Brands.
Powering Brands with Media Moments
About Us

5. Powering Brands with Media Moments
Our Essence

6. Powering Brands with Media Moments
Our Essence
Listen & Understand
Ideate & Conceptualize
Communicate & Build

7. Listen & Understand:
Powering Brands with Media Moments
“I listen to you to Understand you well,
I need to know you to service you well”

8. Ideate & Conceptualize:
Powering Brands with Media Moments
“A plan is dull without creative ideas,
An idea is dead without detailed planning”

9. Communicate & Build:
Powering Brands with Media Moments
“An effective Communication executes the idea to
BUILD the Brand identity & achieve Objectives”

10. Powering Brands with Media Moments
Case Studies

11. Powering Brands with Media Moments
Fashion, Luxury & Lifestyle:
“Weaving together an optimistic image
that is synonymous with style
and quality”

12. ESPRIT
Objective: Position Esprit as an International, youthful, smart,
affordable luxury brand with emphasis on the brands 12 product
lines women’s wear, men’s wear, kid’s wear, edc, shoes and
accessories
PR Strategy & Plan:
Position Esprit as a thought leader in the International fashion
scene through business stories and interactions with CEO, COO
and Chairman
Facilitate international campaigns like Big Bang that reaches 4
million people in the world, organise fashion classes with actress
Sonam Kapoor highlighting pro-active social & fashion initiatives
Powering Brands with Media Moments
Case Studies

13. ESPRIT
Achievements:
• Esprit listed in “Top 100 most valuable brands” in 2010
• The brand is perceived as a brand with the most contemporary
collection
• Increase in sourcing for magazines, TV shows and celebrity
wardrobe preference by
Powering Brands with Media Moments
Case Studies

14. Powering Brands with Media Moments

15. Objective: Myntra.com in the beginning of 2011 moved from their
positioning of personalized jerseys and gifts to a Fashion and
Lifestyle ecommerce player
PR Strategy & Plan: Media Moments established Myntra ‘s Lifestyle
and Fashion ecommerce business through:
• Corporate / Business stories, aggressive spokesperson profiling,
industry stories and investment news
• World Cup PR Campaign involving Top 150 Bollywood stars,
influencers and senior media who were gifted personalized
World Cup jerseys to create positive word of mouth
• Positioning Myntra as market leader with all industry stories on
brand campaigns, spokesperson’s vision and pioneering in best
practices in e-commerce
Achievement: In less than a year post the launch of Myntra.com, it
became the second biggest online retailer in the country
Powering Brands with Media Moments
Case Studies
Myntra.com

16. Powering Brands with Media Moments

17. Consumer Goods & Retail:
“Framing a brand connection
with quality product”
Powering Brands with Media Moments

18. Van Heusen
Objective: Reposition Van Heusen from a wholesale-led Men’s
formal shirt brand into premium, retail-led lifestyle brand for
men, women and youth
PR Strategy & Plan: Media Moments organised campaigns and
events like:
• Brand Ambassador Launches/Promotions - V Dot with John
Abraham, VH Women with Nargis Fakhri VH Woman, VH India
Men's Fashion Week
• Exclusive properties for VH - Behind the scenes exclusive
footage of the Advertisement shoot shared with key TV
channels; Special Preview of the new season to Fashion
writers
Achievements: Van Heusen is today the country’s Number 1
lifestyle brand and the first choice of corporate wear
Powering Brands with Media Moments
Case Studies

19. Powering Brands with Media Moments

20. Powering Brands with Media Moments

21. Prestige Retail
Objective: Position Prestige Group’s property – Forum Value Mall
as a family and community destination for shopping that offers
you a wholesome experience
PR Strategy & Plan: Create unique and innovative campaigns
like:
- RIP Campaign which has now become a property of Forum
Value Mall
- Tarla Dalal cooking session
- My Lovely Mom Fashion Show
• Articles in major mainlines and financials to project the “value
shopping” format that the mall portrays
Achievement: Forum Value Mall became the ‘value’ shopping
destination of the city
Powering Brands with Media Moments
Case Studies

22. Powering Brands with Media Moments
Travel, Leisure & Hospitality:
“Creating an image associated with
reliability, comfort and most
essentially unmatched services”

23. Movenpick
Objective:
• To successfully launch Movenpick Hotels & Spa in Bangalore
• Position it as the most “preferred brand” for business travellers in
Bangalore
• To be seen as the first choice for fine dining in the city
PR Strategy & Plan:
• Business interactions with the CEO of the Hotel Group on the
expansion in India
• Articles profiling the hotel in leading business, F&B, Travel
& lifestyle publications
Powering Brands with Media Moments
Case Studies

24. PR Strategy & Plan:
• Reviews, events with influencers to create silent ambassadors
Achievements:
• A niche has been created among Movenpick Hotel & Spa
customers in the travel, F&B and entertainment space
• Increasing visibility has led to continuous and steady
customer base
Movenpick
Powering Brands with Media Moments
Case Studies

25. Powering Brands with Media Moments

26. F Bar & Kitchen
Objective: Successfully re-launch F-Bar & Kitchen in Bangalore
PR Strategy & Plan:
• Create events that would bring out the entertainment quotient
such as fashion and music that is synonymous with the brand
• Launched the property with a glam fashion show by Rocky S
with the biggest models in the country walking the ramp and
chief guest Anil Kumble
Achievement: F Bar & Kitchen became the most sought-after,
niche club in the city
Powering Brands with Media Moments
Case Studies

27. Powering Brands with Media Moments

28. Beauty & Style
Powering Brands with Media Moments

29. b: blunt
Objective: Launch and establish b:blunt - Salon Academy and
Blowout bar in Bangalore
PR Strategy & Plan :
• Position the Academy, Salon, Spa and the Blowout Bar as
separate entities
• Highlight Academy by profiling spokesperson and conducting
beauty and training workshops
• Conduct FAM trips, invite celebrities to experience a spa & salon
day out with media to capture the ‘fun’ element
Achievements: b:blunt is one of the most premier salons and hair
academy’s in Bangalore
Powering Brands with Media Moments
Case Studies

30. Powering Brands with Media Moments

31. Powering Brands with Media Moments
Banking, Financial services
& Insurance
“Formulating an association with
trust and consistence”

32. Objective: Introduce and establish Angel Prime as a unique
“incubator” that plans to launch multiple start-up companies
PR Strategy & Plan:
• Profile client as a technology innovator and thought leader in
Entrepreneurship
• Profile company in business media: ET -Starting up, Economic
Time, Times of India, Hindu Business Line etc
Achievements:
• Spokesperson seen as leading technologists and business leaders
in their specific areas of expertise
• The company has currently successfully incubated more than 2
companies post their launch in October
Angel Prime
Powering Brands with Media Moments
Case Studies

33. Powering Brands with Media Moments

34. Powering Brands with Media Moments
Our Services

35. Corporate Communications
Media Training and Relations
Ideation
Editorial Services
Event Management & Promotions
Crisis Management
Media Monitoring
Powering Brands with Media Moments
Our Services

36. Powering Brands with Media Moments
New Age PR Services

37. Social Media
Digital PR
Media Intelligence
Newsroom
Powering Brands with Media Moments
New Age PR Services

38. Powering Brands with Media Moments
Our Network

39. Ahmedabad
Powering Brands with Media Moments
Chandigarh
Delhi/ NCR
Kolkata
Hyderabad
Chennai
Jaipur
Mumbai
Pune
Bangalore
Goa
Lucknow
KochiCoimbatore
Our Network
We have a strong national presence with offices and affiliates in
more than 50 cities/ towns in the country

40. Powering Brands with Media Moments
Our Team

41. Online Geeks
Powering Brands with Media Moments
Creative Consultants
Domain Experts
Media Specialists
Content Managers
Connectors
Our Team
Our Team brings together expertise from across domains and
functions

42. contact@mediamoments.inContact Us
Powering Brands with Media Moments

43. Powering Brands with Media Moments
Thank You!