description about information education communication for msc. nursing previous student`s

2. SUBJECT:-Advance Nursing
Practice
TOPIC :- INFORMATION EDUCATION
COMMUNICATION

3. EVALUATED BY :- Mr. MUKESH SIR
PRESENTED BY :- POONAM

4. INTRODUCTION
• The IEC strategy aims to create awareness and
information regarding the benefits available
under various schemes or programmes of the
ministry and to guide the citizens , on how to
assess them
• The aim of IEC is to bring about a change in
health behavior of people
• The aim of creating awareness as well as
motivating and guiding them to adopt batter
health and family welfare measures

5. DEFINTION :
The facts provided or learned about
something or someone.

6. The process of receiving or giving systematic
instruction .
It is a learning process or a series of learning
experience through which an individual
inform and orient himself to develop skills
intelligent action .

7. COMMUNICATION
•Sharing of ideas , information , knowledge and
opinion from one person to another person .
•It derived from Latin word “communicate”
means to participate , to inform , to impart .

8. Definition of I E C
• It is an approach which attempts to change or
reinforce a set of behavior in a target audience
regarding a specific problem in a predefined
period of time .
• It is a process of learning that empower
people to make decision , modify behavior
and change social condition .

9. OBJECTIVES OF I E C
• Increase reach of services
• Improve the quality services
• Make supervision more oriented toward
problem solving
• Link supervision with training at various level
• Improve performance level through
continuous with village community
volunteers.

10. AIMS AND SCOPES OF I E C
• To change the health behavior of individual , family
and community
• To prepare background of basis for change in health
behavior
• To facilitate education for audience about public
health and to create awareness in public opinion
• Prevention of disease /control on communicable
disease
• To obtain social , political support for health
activities.

11. MAJOR COMPONMENT OF I E C
1. VISIT SCHEDULES
2. TRAINING
3. SUPERVISION
4. MONITIOING AND EVALUATION .

12. 1. VISIT SHEDULES
•Under IEC scheme the tour
programme of health worker
one drawn as a weekly
schedule rather than date wise
calendar schedule ,new system
attempt to make the visit
regular .
•To establish a link between
villager and workers
The village is divided in to units
of 20 households

13. 2. TRAINING
Training should not only
cover technical aspect or
programme but also focus
on problem solving skills of
workers. this is possible
when the workers is given
training in the work
situation by their
immediate supervisor at
regular intervals.

14. 3 . SUPERVISION
Each supervisor
during visit :-
records ,target
achievements ,
new instructions
are supervised .

15. 4. MONITORING AND EVELVATION
Success of any
programme depends
on ability to
monitoring and
evaluate programme
adequately and
accurately and take
corrective action if
needed .

16. STEPS IN DEVELOPING I E C
• Conduct the need of assessment
• Establish behavioral objectives that will
contribute to achieve a goal
• Identify potential barriers and ways of
overcoming them
• Establish an evaluation plan.

17. RESOURCES OF I E C
News papers
,playing cards
,thought`s
paper ,poster
etc.

18. MASS MEDIA

19. INTERNET MEDIA

20. IMPORTANCE OF I E C
• To create awareness , increase knowledge
and change attitudes
• It is not expensive
• It ensures feed back mechanism

21. OBJECTIVES OF HEALTH EDUCATION
AND PROMOTION
• Health education is the process that informs
,motivates and helps people to adopt and
maintain healthy practice
• Informing people :- health Is a basic right of
human beings and health information help
people become aware of their health problem
• Motivating people :- just information is not
sufficient . Motivation must be developed in
them by a process of change of behavior .

22. PRINCIPLES OF HEALTH EDUCATION
• The aim of health education is to bring about a
change in health behavior
• It is not an artificial teaching learning exercise
• It should involve free discussion
• Should tell only what is needed
• Do not give conflicting information
• Try to change only what needs to be changed
• Educator should make himself acceptable .

23. COMMUNICATION
•SENDER
(SOURCE )
•MASSAGE
(CONTENT )
•CHANNELS
(MEDIUM)
•RECIVERS
(AUDIENCE )

24. TYPES OF COMMUNICATION
• One way (deductive method )
• Two way (Socratic method )
• Verbal communication
• Non verbal communication

25. PRINCIPLES OF COMMUNICATION IN
HEALTH EDUCATION
• The sender`s and reciver's participation should
be as close as possible
• The massage should be of good quality. A good
massage should be simple , accurate , clear ,
specific , significant , appropriate, applicable.
• It should involves as many sense organ as
possible
• Good information and common understanding
between two or more people .

26. CONT.
• Use AV aids whenever possible
• Choose a proper medium of communications
• Health education should be planned properly
• The health educator should put in to practice
the principles of community organization.