4. A Little ABOUT LISA.
• Passionate about
media + internet + relationships
= SOCIAL MEDIA!
• On a mission to “Create safe,
supportive and structured social
communities online.”
9. Why should I CARE about
SOCIAL MEDIA?
The future of marketing integrates traditional and social tools, connected by
successful, ongoing relationships with media, influencers, and people.
That’s right…it’s about relationships and it’s about people.
Relationships serve as the foundation for everything, whether its traditional or
new media, and the constant reminder that we’re reaching people, and not
audiences, will keep us on a path to relevance.
Brian Solis 2007
International publisher in new media.
10. Why is SOCIAL MEDIA GOOD
for business?
1. Social media is a very effective branding strategy
2. SEO uses social media to improve rankings
3. Used in purchasing decisions
4. Increased traffic and subscriber rates
5. oppoirtunities for new business partnerships
6. reduced marketing expenses
7. improved sales
8. Lead generation effectiveness may be lower on the list,
but best practices are emerging rapidly
11. 3 TYPES of SOCIAL MEDIA.
1. PUBLISH
Everyone can publish anything for everyone
• publish everything you have anywhere you can,
• monitor what others publish, promote it,
• and empower your customers to publish.
12. 2. SHARE
Anyone can promote anything to everyone
• monitor what’s being shared about you
• find where your audience hangs out
• promote your content and other content
• produce content your audience with love
13. 3. NETWORK
Anyone can connect with everyone from anywhere
• make friends - find your existing connections
• network through groups
• add to your email signture,
• be helpful - answer questions, share interesting content
• make connections
14. SOCIAL MEDIA isn’t just
TWITTER, FACEBOOK and
LINKEDIN.
Here are some examples of social media websites:
• Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching
through websites bookmarked by other people.
• Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.
• Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles,
joining groups and having discussions.
• Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and
commenting on user submissions.
• Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.
• Blogs (Wordpress, blogger)
• Microblogging (Twitter)
• RSS
15. TIP #1: BE CONSISTENT
• Repeat the same core messages
• Use the same photo
• Focus on your topic
• Use the same language style everywhere
17. WHAT does YOUR PROFILE
picture SAY about YOU?
I’m A
The Modified Reflective
Cartoon sunglasses
Portrait
I’ve Got a Mac, or
JUST the Photo I’m a
MARRIED!! Booth Warhol Family
Man
18.
19. Where’s Wally Random
I Love My
Shot Last Name
Pet Shot
Shot
Uni Student
Cartoon
22. TIP #2: BE COMMITTED
Determine and prepared for the time
commitment and resources necessary to be
successful.
Assess if this venture will complement or take
away from your existing activities.
23. Set SMART AIMS and
OBJECTIVES.
S pecific
M easurable
A ttainable
R elevant
T ime-bound
24. TIP #3: RETHINK
MARKETING.
OUTBOUND MARKETING.
Interrupt consumers
• Telemarketing
• Trade Shows
• Direct mail
• Email Blasts
• Print ads
• TV/Radio ads
25. TIP #3: RETHINK
MARKETING.
OUTBOUND MARKETING. INBOUND MARKETING.
Interrupt consumers Permission to
communicate
• Telemarketing
• SEO/SEM
• Trade Shows V’S
• Blogging
• Direct mail
• Social Media
• Email Blasts • RSS
• Print ads • Free tools/trials
• TV/Radio ads • Viral videos
29. THE POWER of SOCIAL MEDIA.
Thanks to facebook and other social media channels Nestle has an enormous public
relations mess to deal with in March 2011 when Greenpeace created a parody video.
30. TIP #4: AUDIENCE TYPES.
Profiles of internet users
Think of your“target audiences” in terms of:
• Passionates
• Influencers
• Ad-Hocs
31. TIP #5: ENGAGE.
Here are some tips for engaging your social network:
1. Listen Then Leap
2. Be a person – Not a logo
3. Be Responsive
4. Ask And You Shall Receive
5. Act Within Social Media Guidelines
