1. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
Pocket
Your
Shop
www.pocketyourshop.com

2. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
2
27
Examples
of
Brilliant
Mobile
App
Features
For
Hotels
This
ebook
was
created
by
MaE
AgosGno.
MaE
is
a
Project
Manager
for
Pocket
Your
Shop
with
over
3
years
of
mobile
markeGng
experience.
maE@pocketyourshop.com
www.pocketyourshop.com

3. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
3
TABLE
OF
CONTENTS
04
INTRODUCTION
08
ESSENTIAL
FEATURES
19
CLEVER
FEATURES
29
ADVANCED
FEATURES
38
7
THINGS
TO
AVOID
46
CONCLUSION
www.pocketyourshop.com

4. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
4
Part
1
INTRODUCTION
www.pocketyourshop.com

5. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
5
70%
Of
travelers
who
book
rooms
within
a
24
hour
period,
are
using
a
mobile
device.
&
60
%
Will
download
a
new
app
for
their
upcoming
trip.
www.pocketyourshop.com

6. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
6
With
so
many
of
your
guests
now
using
smartphones,
it
has
never
been
more
important
for
your
hotel
to
have
a
mobile
presence.
You
need
to
capture
your
guests’
aEenGon
on
the
devices
they
use
and
trust
most.
Many
travelers
have
become
accustomed
to
using
to
their
smartphones
as
a
travel
companion.
Guest’s
use
mobile
apps
to
learn
about
their
surroundings,
get
direcGons,
and
most
importantly,
stay
connected.
You
can
use
a
mobile
app
and
create
a
“mobile
concierge”
that
engages
and
informs
your
guests.
Apps
create
a
fun
and
convenient
service
that
enhances
your
guests
experience.
www.pocketyourshop.com

7. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
7
Having
an
app
alone
isn’t
the
key
to
mobile
markeGng
results.
Instead,
it’s
turning
that
app
into
an
unique,
helpful
and
memorable
service
for
guests.
It
needs
to
aEract
potenGal
guests
and
keep
loyal
ones
coming
back.
So,
what
does
it
take
to
create
a
great
mobile
app
for
your
property?
Our
mobile
markeGng
experts
selected
27
features
you
can
refer
to
when
you
start
creaGng
an
app
for
your
hotel.
Enjoy!
www.pocketyourshop.com

8. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
8
Part
2
ESSENTIAL
FEATURES
www.pocketyourshop.com

9. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
9
1
Analy(cs
While
this
is
not
a
feature
your
guests
will
interact
with,
analyGcs
collect
and
organize
data
on
how
your
app
is
being
used.
This
is
crucial
if
you
want
to
learn
about
your
mobile
audience
and
how
they
are
using
your
app.
www.pocketyourshop.com

10. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
10
2
Hotel
Contacts
Create
a
secGon
where
users
can
quickly
contact
the
front
desk
and
your
staff
to
request
services
or
ask
quesGons.
Telephone
numbers
and
emails
are
basic
funcGons
that
all
guests
will
expect
in
your
app.
www.pocketyourshop.com

11. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
11
3
Social
Networks
To
keep
your
guests
connected
with
your
hotel,
centralize
all
your
social
networks
into
a
single
place
within
your
app.
This
makes
it
easy
for
guests
to
follow,
like,
and
interact
with
you
on
their
favorite
social
networks.
www.pocketyourshop.com

12. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
12
4
Ameni(es
Inform
your
current
guests
and
enGce
potenGal
ones
by
showcasing
what
makes
your
property
unique
and
the
services
that
you
can
provide
for
your
guests.
www.pocketyourshop.com

13. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
13
5
In-­‐Hotel
Ac(vi(es
Some
hotels
offer
unique
acGviGes
like
yoga,
wine
tasGngs,
and
dance
classes.
However,
some
guests
may
not
be
aware
of
these.
Ensure
to
include
descripGons,
locaGons
and
Gmes
in
your
app
for
guests
to
find
a
place
on
your
property
that
interests
them.
www.pocketyourshop.com

14. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
14
6
In-­‐Hotel
Dining
Invite
your
guests
out
to
dine
at
the
restaurants
associated
with
your
hotel
or
ones
you
have
partnerships
with.
Be
sure
to
provide
guests
with
informaGon,
contacts
and
menus
of
the
restaurants.
www.pocketyourshop.com

15. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
15
7
In-­‐Hotel
Shopping
If
your
hotel
has
places
to
shop,
don’t
leave
them
out!
Assist
your
guests
find
shops
they
are
interested
in,
while
driving
traffic
through
the
doors.
www.pocketyourshop.com

16. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
16
8
FAQ
Save
your
guests
and
staff
Gme
with
the
useful
feature.
A
FAQ
is
a
great
way
to
relay
important
informaGon
to
guests.
What
Gme
is
check
out?
Where
do
I
go
for
shuEle
service?
etc.
www.pocketyourshop.com

17. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
17
9
Event
Space
Guests
who
are
planning
an
event
or
meeGng
will
find
it
helpful
to
see
what
event
space
opGons
you
offer.
Easy
access
to
reservaGon
informaGon
and
room
layouts
can
make
your
hotel
the
go
to
place
for
your
guests’
events.
www.pocketyourshop.com

18. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
18
10
Splash
Screen
The
splash
screen
is
the
first
thing
guests
will
see
when
they
download
your
hotel’s
app.
The
first
impression
is
important,
so
make
it
count.
www.pocketyourshop.com

19. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
19
Part
3
CLEVER
FEATURES
www.pocketyourshop.com

20. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
20
11
Room
Layouts
Detailed
descripGons
and
pictures
of
the
different
room
layouts
are
helpful
to
potenGal
guests.
Being
able
to
visualize
what
different
opGons
they
have
will
help
them
make
more
informed
decisions.
www.pocketyourshop.com

21. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
21
12
Local
Dining
Not
all
of
your
guests
will
have
their
own
car.
Showing
which
places
are
within
walking
distance
can
be
very
helpful.
It
is
also
a
nice
touch
to
highlight
for
guests
which
restaurants
offer
delivery
service
to
your
hotel.
www.pocketyourshop.com

22. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
22
13
Find
Closest
Building
on
top
of
the
last
feature,
using
an
interacGve
map
to
show
exact
locaGons
of
all
nearby
venues
is
a
great
tool
for
your
guests.
They
can
figure
out
what
they
want
to
do
and
how
to
get
there.
www.pocketyourshop.com

23. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
23
14
Local
Shopping
Shopping
hotspots
like
malls
and
outlets
can
be
helpful
for
guests
looking
to
get
out
and
shop.
Similar
to
restaurants
and
aEracGons,
give
guests
direcGons,
contact,
hours
and
informaGon
for
each
locaGon.
www.pocketyourshop.com

24. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
24
15
Transporta(on
Giving
your
guests
different
transportaGon
opGons
let’s
them
decide
which
fits
their
needs
best.
Providing
details
about
local
transportaGon
services
near
your
hotel
can
prove
to
be
a
very
helpful
and
thoughjul
feature.
www.pocketyourshop.com

25. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
25
16
Local
Coupons
Everybody
loves
to
save
a
liEle
money.
Giving
guests
coupons
for
restaurants
or
aEracGons
gives
them
reasons
to
explore
the
area
around
your
hotel.
www.pocketyourshop.com

26. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
26
17
Things
To
Do
Showing
guests
what
local
aEracGons
there
are
around
your
hotel
is
great
for
keeping
them
engaged.
Providing
all
of
this
local
travel
informaGon
will
keep
them
coming
back
to
your
app.
www.pocketyourshop.com

27. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
27
18
Local
Events
Guests
are
oken
interested
in
aEending
local
events,
especially
at
extended
stay
properGes.
Highlight
the
sociable
events
like
local
wine
walks,
swap
meets,
farmers
markets,
etc.
This
also
gives
previous
guests
a
few
reasons
to
visit
again.
www.pocketyourshop.com

28. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
28
19
Kids
Corner
Hotels
that
focus
more
on
families
should
include
a
secGon
for
children
and
parents
to
explore.
Highlight
some
fun
kid-­‐
friendly
acGviGes
to
do
around
in
and
around
your
hotel.
www.pocketyourshop.com

29. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
29
Part
4
ADVANCED
FEATURES
www.pocketyourshop.com

30. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
30
20
Mobile
Booking
Because
of
booking
apps
like
KAYAK
and
Hotel
Tonight,
most
guests
will
likely
book
their
first
stay
through
one
of
these
services.
Return
guests
who
were
saGsfied
with
their
stay
and
the
app
will
likely
book
their
next
stay
through
your
app.
www.pocketyourshop.com

31. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
31
21
Mobile
Checkout
Being
able
to
check
out
through
your
phone
is
not
only
convenient
for
guests,
this
also
means
less
checkouts
that
the
front
desk
has
to
aEend
to.
www.pocketyourshop.com

32. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
32
22
Exclusive
Rates
Having
exclusive
rates
for
your
app
users
will
increase
the
likelihood
of
guests
returning
to
your
property.
It
adds
more
value
to
both
your
app
and
your
hotel
because
you
are
recognizing
them
for
using
your
hotel’s
app.
www.pocketyourshop.com

33. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
33
23
Loyalty
Program
Having
access
to
your
hotels
loyalty
program
in
the
app
is
very
helpful
for
returning
guests
and
keeps
them
coming
back
to
increase
their
points
and
rewards.
www.pocketyourshop.com

34. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
34
24
Feedback
Having
a
place
for
guests
to
leave
feedback
is
a
great
way
for
you
to
see
some
tangible
ROI
for
your
app
while
gaining
insight
from
your
guests.
www.pocketyourshop.com

35. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
35
25
Hotel
Reviews
Word
of
mouth
is
one
of
the
oldest
and
most
powerful
forms
of
adverGsing.
Showcase
your
TripAdvisor
and
Yelp
accounts
in
your
app
so
saGsfied
guests
leave
reviews
for
the
world
to
see.
www.pocketyourshop.com

36. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
36
26
Room
Service
Being
able
to
order
room
service
from
an
app
is
a
feature
that
stands
out
and
immediately
impresses
guests.
It
also
increases
the
likelihood
of
guests
ordering
in-­‐room
services.
www.pocketyourshop.com

37. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
37
27
Room
Control
While
this
feature
requires
more
Gme
and
effort
to
implement
then
others,
controlling
your
room
from
your
phone
is
another
feature
that
has
that
wow
factor.
Having
this
feature
is
a
unique
perk
your
guests
will
not
soon
forget.
www.pocketyourshop.com

38. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
38
Part
5
7
THINGS
TO
AVOID
www.pocketyourshop.com

39. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
39
1
Over
50MB
in
Size
Apps
over
50MB
require
a
Wi-­‐Fi
connecGon
in
order
to
be
downloaded.
This
is
a
major
inconvenience
that
will
result
in
fewer
downloads
no
maEer
how
robust
it’s
features
might
be.
www.pocketyourshop.com

40. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
40
2
Needless
Features
Don’t
waste
money
on
features
like
games
or
notepads.
Guests
who
are
interested
in
these
already
have
apps
dedicated
for
these
funcGons.
www.pocketyourshop.com

41. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
41
3
HTML
5
Apps
using
HTML
5
oken
lack
solid
design
or
user
interface.
When
working
with
a
developer
ensure
the
app
will
be
wriEen
in
that
operaGng
system’s
naGve
code
language.
www.pocketyourshop.com

42. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
42
4
Low-­‐Res
Images
Since
most
guests
will
have
smartphones
with
high
resoluGon
screens,
your
app’s
images
need
to
scale
accordingly.
Images
with
a
lower
resoluGon
look
blurred
and
fuzzy.
Users
will
be
disappointed
and
likely
not
use
the
app.
www.pocketyourshop.com

43. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
43
5
Dead
Links
Links
that
do
not
work
or
go
to
a
non-­‐existent
page
are
very
frustraGng
for
guests.
If
not
managed
correctly,
links
that
are
changed
might
result
in
problems
with
your
app.
www.pocketyourshop.com

44. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
44
6
Confusing
Design
Design
is
a
criGcal
part
of
app
development.
If
your
app
looks
like
this,
you
will
confuse
your
guests.
Even
an
app
with
the
best
contest
in
the
world,
will
loose
countless
users
if
it
is
poorly
designed.
www.pocketyourshop.com

45. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
45
7
Dead
Ends
This
is
probably
the
biggest
mistake
you
can
make
when
creaGng
app,
you
send
the
user
to
a
place
they
can’t
get
back
from
and
it
renders
your
app
useless.
There
always
needs
to
be
a
back
buEon
of
some
kind
that
is
easy
to
locate.
www.pocketyourshop.com

46. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
46
Part
6
CONCLUSION
www.pocketyourshop.com

47. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
47
A
mobile
app
may
be
the
most
important
factor
in
your
mobile
markeGng
strategy,
but
to
truly
be
effecGve,
your
app
needs
to
be
engaging,
convenient
and
most
importantly,
reach
your
potenGal
and
current
customers.
ImplemenGng
most
of
these
features
will
give
your
app
the
strength
to
reach
it’s
full
potenGal.
If
you
are
interested
and
want
to
learn
more
about
mobile
markeGng,
don’t
hesitate
to
check
out
our
free
mobile
markeGng
resources
and
blog
for
more
great
ebooks,
insight
and
advice.
www.pocketyourshop.com

48. 27
Examples
Of
Brilliant
Mobile
App
Features
For
Hotels
48
THANK
YOU!
Hope
you
enjoyed
this
ebook,
but
don’t
say
goodbye!
Learn
more
about
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markeGng
and
explore
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other
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arGcles
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our
resource
center.
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be
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