This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of. These should help to: - Create stimuli for a conversation or debate - And provide inspiration for do’s and don’ts when it comes to creating your own genuinely playful projects - Some of these come across as apparently playful - traditional ads and marketing with a veneer of irony, piss take and other youthful traits and behaviours. - whereas others are well into the space of being genuinely playful - by engaging in truly playful behaviour with users and customers - and some will be somewhere in the middle Whilst looking at these, it’s worth asking ourselves: - What constitutes a really genuine playful project? - How can the success of real world events such as music festivals and life style sports events be transferred, retained and leveraged online?