This document discusses financial literacy education and social entrepreneurship. It summarizes findings from research on the financial behaviors and mindsets of youth. It then outlines the mission and programs of The Financial Empowerment Company to develop financial literacy and a positive relationship with money through digital education games, community discussions, and educational programs. The biggest challenge for social entrepreneurs is balancing social impact goals with financial viability.

1. Creativity in creating businesses with a !
touch on social impact, March 2015, ICYL

2. Synthesizing the following "
1. Social innovation
2. Balancing impact vs financial viability
3. Fundraising vs Market based approach
4. Understanding Impact
In the context of the
PlayMoolah journey!

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THINK ABOUT MONEY.
How do you feel?

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Job: Well-paid,
stable, flexible,
something I enjoy
Financial
Independence
Investment and
Passive Income
Travel at least
2-3 times a year
Marriage
Start my own
business
Own a fully-paid
home (and a few
other properties
for investment)
Have enough for
children’s
education
Inspire the next
generation
Stay healthy
Support family
well
Have enough for
retirement
Afford Luxuries
Own a Car
Be influential and
successful
Good education,
at least a degree
Your Dreams and Aspirations…

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52%
struggle with your
finances
1. Parents (84%)
2. Friends (69%)
3. Society (50%)
are ranked the
top 3 influencers
in the way you
handle money
What You Told Us…
63%
have poor/fair
understanding of
personal-finance and
money-management
concepts & practices

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From the Financial Behaviours of young people…
• Oftens avoid thinking about money issues
and buy things to gain personal happiness
• Often do not have any surplus on a monthly basis
• Always worried about their finances
Avoiders
• Often achieve financial goals they have set
and adjust their spending to reach these goals
• Often have surplus on a monthly basis
• Rarely worried about their finances
Achievers
• Rarely set financial goals
• Even when they do, they rarely achieve them and do
not adjust their spending to reach these goals
Spenders

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Money always
seems insufficient
What to do with
my savings
How to fight inflation
Not sure how much isenough for future expenses
Feels heavy to talk
about money
Have trouble saving
Tough to curb
spending
Avoiders

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Always a need for more,
there’s never enough to move
on to the next life stage
What to do to plan and
grow my money
Where to find resources tohelp in financial planning?
What is enough? (e.g. parents, house, kids)
How to invest / grow /generate passive income
Discerning the
“right career”
Tempted to follow
friends in the way
they spend
Achievers

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Struggle to manage money
or spend wisely
How to allocate
my money
How to plan for the future?
How to allocate income tomeet needs in life?
Money not growing
fast enough
Have trouble saving
Lack discpline to track expenses or
stick to a budget
Spenders

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62%
negatively
charged
53.9%
Anxious
53.9%
Frustrated
38.5%
Lost
38.5%
Hopeless
53.9%
Discontented
When faced with money issues (Avoiders)

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24%
negatively
charged
36%
Anxious
28%
Frustrated
24%
Fearful
24%
Jealous
32%
Discontented
When faced with money issues (Achievers)

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50%
negatively
charged
46.2%
Anxious
57.6%
Fearful
34.6%
Frustrated
34.6%
Lost
42.3%
Discontented
When faced with money issues (Spenders)

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What do I need money for?!
How much money is enough?!
How can I get that money?!
WORRY
WORRY
WORRY
WORRY
WORRY
WORRY
WORRY
Why is money so hard to think about?

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• Prices
• Financial Products (Jargon)
• Time Value of Money
• Markets and The Economy
• Social Narratives
• Past Experiences
• Expectations
• Beliefs
• Values
• Emotions
Money and Its Layers of Complexity

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My relationship !
to money!
Daily habits !
and practices!
How do we shift our relationship to money?
[Language]
[Actions]

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Giving every dollar job to do! !
in a way that’s aligned with your deepest values J!
A Healthy Practice with Money
Pay down bad debt
Basic Insurance Protection
Emergency Savings
Invest
Saving for
Short-Term Goals

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THE FINANCIAL EMPOWERMENT COMPANY
We enable people to live a flourishing life by
developing a positive relationship to money

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Digital Education – For Youth
A life simulation based on real-world cost of living, that provides a safe environment
for young people to experiment with different choices, and see the consequences of
their decision play out over their lifetime. With our game-based learning platform,
content modules can customized to cater to a specific community. !

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What our users are saying
To be very honest, the biggest thing I learnt was that I realized
that I am still quite ignorant about a lot of money matters, even
though I have been out in the workforce for a few years already,
haha! I never knew about all of the details (like the exact
percentages) different financial aspects would incur, so yes, this
app has been very informative. And I realized through
WhyMoolah that I DO need to be very aware about these nitty
gritty details (sigh, looks like my plans to settle down have to be
pushed back). I never bothered to read through all of the fine
print regarding money issues, so I am honestly thankful that the
app has been able to put across important info in an easy to
digest manner. For that, I am grateful.
- Anna

26. The Financial Empowerment Company
What our users are saying
I love unique life simulation games that can give an individual a different
perspective than their current life.
I love the many different choices that were completely up to the player, but
each decision had consequences, rather good or bad. I love that the game
teaches you about insurances, financial responsibility, loans, interest rates,
how the stock market works, saving money, home buying, car buying,
family budgeting, and so much more. I have the whole family playing
WhyMoolah!
! I strongly believe that your team is on to something with your organization
trying to teach responsibility to the the youth and old alike
- Ruby Adams

27. HAND
PRACTICE!
Making smart !
money decisions !
and nurturing !
healthy habits!
HEAD
AWARENESS
Acquiring knowledge
and tools for thinking
to develop good
habits of mind!
HEART
TRANSFORMATION!
Building virtues !
and cultivating a !
positive relationship !
to money!

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Honesty Circles driving awareness of money
conversations & small actions one can take
together as a community

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Educational programs to serve demand,
awareness and capacity building

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What’s a social
entrepreneur’s biggest
challenge?

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IMPACT"
GOALS
FINANCIAL
VIABILITY

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How do we "
go about balancing
these two goals? "
Do they conflict?

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Generating
revenue
from a
business
model
Grant
Funding
Angel
funding

36. Spheres of influence for a SE
SE
Advisors & Investors
Non profit & cmty organizations
Govt & Private Institutions

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Cultural
Capital
Spiritual
Capital
Experiential
Capital
Intellectual
Capital
Social
Capital
Living !
Capital
Material
Capital
Financial
Capital
Open your horizon on the definitions of wealth
©Copyright 2011 Ethan Roland & Gregory Landua

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CREATIVITY IS CONNECTING !
SEEMINGLY UNCONNECTED DOTS

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SAY HELLO
t: @audreytan, "
Dreams Architect
audrey@playmoolah.com