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Zero email TM 
The Atos social collaboration story 
Robert Shaw – CEO blueKiwi Software
Zero email TM – The Atos Social Collaboration Story 
Leading social change at Atos: 
1. Leadership from the top 
2. Leadership from the grass roots 
3. Leadership from the middle
1. LEADERSHIP FROM THE TOP
Leadership from the top – Setting the strategy
Leading from the top – Establish a case for change
Leading from the top – Getting started
Leading from the top – Address your processes
Leading from the top – Choose your solution
Leading from the top – Transformation or change
Leading from the top – Measuring success
Leadership from the top – Leading by example
Leadership from the top – Leading by example
Leadership from the top – Rewarding the success
2. LEADERSHIP FROM THE GRASS ROOTS
Grass roots leadership – Self actualisation
Grass roots leadership – Normalising the change
Grass roots leadership – Personalising change
Grass roots leadership – Empathising with the pain
Grass roots leadership – Making it easy
3. LEADERSHIP FROM THE MIDDLE
Leadership from the middle – social project management
Leadership from the middle – social helpdesk
Leadership from the middle – social ideation
At enormous scale
Benefitting our customers 
Atos case studies from the Zero email Program: 
Ask SAP experts 
GxM Keeps it simple 
Incident Management 
Finance Monthly Reviews 
blueKiwi client testimonies: 
Packaging 
Luxury Goods 
Automotive Manufacturing

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Zero e-mail in de praktijk Robert Shaw