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New Media: Social & Digital Media Changing Your World

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Pierpont Communications
Pierpont Communications
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New Media:  Social & Digital Media Changing Your World Presented by Nancy Sims Senior Vice President August 31, 2009 Brian Block Account Executive
 
Ways Newspapers and Broadcast Outlets are Managing the Digital Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Media Tools – Citizen Journalism ,[object Object]
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People do Business with Brands They Know How can new media tactics yield results for media coverage and audience loyalty?
Case Study Blog Outreach – Renewable Energy Company Outreach to environmental reporter bloggers at and Caught the attention of the Secured discussion with Vice President Joe Biden on how the Recovery Act is helping the business community
Case Study Twitter — Telecommunications Company Relationship building with KHOU reporter Alex Sanz through Twitter Resulted in product coverage on KHOU Channel 11 News
Case Study Facebook – Community Engagement Found several Facebook groups supporting a client competition through their own networks Rather than control a single social network, Brian followed up with each group supplying information & digital content. Helped individual groups secure over 5,000 Facebook supporters collectively promoting client’s program.
Case Study LinkedIn — Lead Generation Brian began using LinkedIn to make connections and demonstrate his expertise Frequently updated applications with good information will attract attention As a result, Brian increased the number of meetings, lunches and calls with new LinkedIn contacts
Thank You Nancy Sims, Senior Vice President Brian Block, Account Executive 713.627.2223 [email_address] [email_address] Blog: www.mayoralmusings.com Twitter: www.twitter.com/nancylsims Twitter: www.twitter.com/pierpontcom

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New Media: Social & Digital Media Changing Your World

  • 1. New Media:  Social & Digital Media Changing Your World Presented by Nancy Sims Senior Vice President August 31, 2009 Brian Block Account Executive
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  • 10. People do Business with Brands They Know How can new media tactics yield results for media coverage and audience loyalty?
  • 11. Case Study Blog Outreach – Renewable Energy Company Outreach to environmental reporter bloggers at and Caught the attention of the Secured discussion with Vice President Joe Biden on how the Recovery Act is helping the business community
  • 12. Case Study Twitter — Telecommunications Company Relationship building with KHOU reporter Alex Sanz through Twitter Resulted in product coverage on KHOU Channel 11 News
  • 13. Case Study Facebook – Community Engagement Found several Facebook groups supporting a client competition through their own networks Rather than control a single social network, Brian followed up with each group supplying information & digital content. Helped individual groups secure over 5,000 Facebook supporters collectively promoting client’s program.
  • 14. Case Study LinkedIn — Lead Generation Brian began using LinkedIn to make connections and demonstrate his expertise Frequently updated applications with good information will attract attention As a result, Brian increased the number of meetings, lunches and calls with new LinkedIn contacts
  • 15. Thank You Nancy Sims, Senior Vice President Brian Block, Account Executive 713.627.2223 [email_address] [email_address] Blog: www.mayoralmusings.com Twitter: www.twitter.com/nancylsims Twitter: www.twitter.com/pierpontcom