Launch project, product launch, marketing, roll-out, sales, start-up
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Launch project, product launch, marketing, roll-out, sales, start-up
- 1. Phil Vervaet phil@growthmode.com http://www.growthmode.com Launch Project T-MINUS: -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 +1 copyright 2013 GrowthMode Enterprises, Ltd.
- 2. Identify Project • Launching a product or service is a project not a single event • Adopt an Agile project approach • Write a clearly defined statement with a clear definition of success. For example, acquire 20 new clients in 3 months copyright 2013 GrowthMode Enterprises, Ltd. T-MINUS: -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 +1
- 3. Plan As a project, the launch must include: • Timeline: place milestones on a calendar • Budget: assure that there is adequate funding to achieve the desired result with a R.O.I. • Deliverables: customers copyright 2013 GrowthMode Enterprises, Ltd. T-MINUS: -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 +1
- 4. Resources • Stakeholders • Materials copyright 2013 GrowthMode Enterprises, Ltd. T-MINUS: -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 +1
- 5. Identify Prospects • Current customers that might be interested in a new offering • New target audience list 1. Early adopters 2. Prime Audience copyright 2013 GrowthMode Enterprises, Ltd. T-MINUS: -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 +1
- 6. Define Message • Storytelling • Benefits over features: - Offer has to better people's lives • Pricing model copyright 2013 GrowthMode Enterprises, Ltd. T-MINUS: -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 +1
- 7. Test • Message/offer • Presentation • Pricing Refinement • New go-to-market message copyright 2013 GrowthMode Enterprises, Ltd. T-MINUS: -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 +1
- 8. Tactical Plan • Touch strategy - Call plan - Presentations - Social media copyright 2013 GrowthMode Enterprises, Ltd. T-MINUS: -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 +1
- 9. Set-up tracking & measurement procedures • Activity metrics • Deal tracking copyright 2013 GrowthMode Enterprises, Ltd. T-MINUS: -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 +1
- 10. Kick-off • Align tactics with stakeholders • Affirm accountabilities Execute • Time to deliver the message to the world! copyright 2013 GrowthMode Enterprises, Ltd. T-MINUS: -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 +1
- 11. Post Execution Analysis • Did we accomplish our goal? • What lessons did we learn for the next launch? copyright 2013 GrowthMode Enterprises, Ltd. T-MINUS: -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 +1
- 12. GrowthMode provides launch project services for B2B technology products. • Project Management • Stakeholder Acquisitions • Customer Acquisitions Additional growth strategies include: • Sales/recruiting coaching and training • eLearning design Contact Phil for further information: phil@growthmode.com http://www.growthmode.com copyright 2013 GrowthMode Enterprises, Ltd. T-MINUS: -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 +1
- 13. This presentation was created on an iPad utilizing 53, Inc's Paper and an adonit jot classic stylist for quick illustrations and Apple's Keynote. Logo created using Adobe Illustrator. For more info contact Phil phil@growthmode.com copyright 2013 GrowthMode Enterprises, Ltd.