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The State of Digital Divides
Lee Rainie - @lrainie
Director - PRC’s Internet Project
Washington Post Live: “Bridging the
Digital Divides”
11.5.13
Divide factors
Age
Income and educational attainment
Community type
Disability
Spanish-speaking preference
Internet adoption
100%

79%
73%

80%

61%
60%

63%

80%

85%

75%
74%

68%

50%
36%

40%

46%

23%
20%

14%
(Jun)
0%
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Broadband at home
Dial-up

Broadband

100%

70%

80%

60%

40%

Broadband at
home

3%

20%

Dial-up
at home

0%
June
2000

April
2001

March March
2002 2003

April
2004

March March March
2005 2006 2007

April
2008

April
2009

May
2010

Aug
2011

April
2012

May
2013
Internet use & broadband by income
100%
90%

92%

60%
50%
40%

85%

access

80%
70%

94%

70%

84%
84%

70%

access bb
@ home 54%

96%

85%

$50,000 $74,999

$75,000 $99,999

97%

96%

90%

90%

$100,000 $149,999

$150k or
more

77%
64%

63%

$20,000 $29,999

$30,000 $39,999

42%

30%
20%
10%
0%
<$10k

$10,000 $19,999

$40,000 $49,999

Broadband at home

Use the internet
Changes in smartphone ownership
80%
May 2011

February 2012

May 2013

56%

60%

46%

48%

41%
40%

35%

35%

17%

20%

12%

9%

0%
Smartphone

Other cell phone

No cell phone
Have
broadband at
home
All adults

Have home
broadband or
smartphone

Change from
adding
smartphones

70%

80%

+10

a

Men

71

81

+10

b

Women

69

78

+9

Race/ethnicity
a

White, Non-Hispanic

74bc

80

+6

b

Black, Non-Hispanic

64c

79

+15

c

Hispanic

53

75

+22

Age
a

18-29

80cd

95bcd

+15

b

30-49

78cd

89cd

+11

c

50-64

69d

77d

+11

d

65+

43

46

+3
Have
broadband at
home
All adults

Have home
broadband or
smartphone

Change from
adding
smartphones

70%

80%

+10

Education attainment
a

No high school diploma

37

52

+15

b

High school grad

57a

70a

+13

c

Some College

78ab

87ab

+9

d

College +

89abc

93abc

+4

Urbanity
a

Urban

70c

80c

+10

b

Suburban

73c

83c

+10

c

Rural

62

70

+8
Disability and language preference
Those with disabilities

All adults

100%

Spanish preferers
100%

86%

81%
80%

60%

All adults

69%

54%

80%

71%

70%

60%

41%
40%

20%

20%

0%

38%

40%

0%

Use internet

Broadband at
home

Sept. 2010 - http://bit.ly/1b2G69P

Use internet

Broadband at
home

Sept. 2013 - unpublished
Reasons why they don’t use internet
Just not interested
Don’t have a computer
Too difficult/frustrating
Don’t know how/Don’t have skills
Too old to learn
Don’t have access
Too expensive
Don’t need it / Don’t want it
Think it’s a waste of time
Physically unable (e.g. poor eyesight or disabled)
Too busy/Just don’t have the time
Worried about privacy / viruses / spam / spyware / hackers
Other (SPECIFY)
Summary of reasons
Relevance (not interested + waste of time + too busy + don’t
need/want)
Usability (difficult/frustrating + too old + don’t know how +
physically unable + worried about virus/spam/hackers/etc.
Price (too expensive + don’t have computer)
Lack of availability / Access

21%
13
10
8
8
7
6
6
4
4
3
3
7
34%
32
19
7
Most newcomers would need assistance
DK/Ref
6%
Would not
want to start
using internet
(VOL.)
13%

Know
enough
to go
online
on my own
17%

Would
need
someone
to help me
63%
Thank you!

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Digital Divides, a talk by Lee Rainie for Washington Post Live

  • 1. The State of Digital Divides Lee Rainie - @lrainie Director - PRC’s Internet Project Washington Post Live: “Bridging the Digital Divides” 11.5.13
  • 2. Divide factors Age Income and educational attainment Community type Disability Spanish-speaking preference
  • 3. Internet adoption 100% 79% 73% 80% 61% 60% 63% 80% 85% 75% 74% 68% 50% 36% 40% 46% 23% 20% 14% (Jun) 0% 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  • 4. Broadband at home Dial-up Broadband 100% 70% 80% 60% 40% Broadband at home 3% 20% Dial-up at home 0% June 2000 April 2001 March March 2002 2003 April 2004 March March March 2005 2006 2007 April 2008 April 2009 May 2010 Aug 2011 April 2012 May 2013
  • 5. Internet use & broadband by income 100% 90% 92% 60% 50% 40% 85% access 80% 70% 94% 70% 84% 84% 70% access bb @ home 54% 96% 85% $50,000 $74,999 $75,000 $99,999 97% 96% 90% 90% $100,000 $149,999 $150k or more 77% 64% 63% $20,000 $29,999 $30,000 $39,999 42% 30% 20% 10% 0% <$10k $10,000 $19,999 $40,000 $49,999 Broadband at home Use the internet
  • 6. Changes in smartphone ownership 80% May 2011 February 2012 May 2013 56% 60% 46% 48% 41% 40% 35% 35% 17% 20% 12% 9% 0% Smartphone Other cell phone No cell phone
  • 7. Have broadband at home All adults Have home broadband or smartphone Change from adding smartphones 70% 80% +10 a Men 71 81 +10 b Women 69 78 +9 Race/ethnicity a White, Non-Hispanic 74bc 80 +6 b Black, Non-Hispanic 64c 79 +15 c Hispanic 53 75 +22 Age a 18-29 80cd 95bcd +15 b 30-49 78cd 89cd +11 c 50-64 69d 77d +11 d 65+ 43 46 +3
  • 8. Have broadband at home All adults Have home broadband or smartphone Change from adding smartphones 70% 80% +10 Education attainment a No high school diploma 37 52 +15 b High school grad 57a 70a +13 c Some College 78ab 87ab +9 d College + 89abc 93abc +4 Urbanity a Urban 70c 80c +10 b Suburban 73c 83c +10 c Rural 62 70 +8
  • 9. Disability and language preference Those with disabilities All adults 100% Spanish preferers 100% 86% 81% 80% 60% All adults 69% 54% 80% 71% 70% 60% 41% 40% 20% 20% 0% 38% 40% 0% Use internet Broadband at home Sept. 2010 - http://bit.ly/1b2G69P Use internet Broadband at home Sept. 2013 - unpublished
  • 10. Reasons why they don’t use internet Just not interested Don’t have a computer Too difficult/frustrating Don’t know how/Don’t have skills Too old to learn Don’t have access Too expensive Don’t need it / Don’t want it Think it’s a waste of time Physically unable (e.g. poor eyesight or disabled) Too busy/Just don’t have the time Worried about privacy / viruses / spam / spyware / hackers Other (SPECIFY) Summary of reasons Relevance (not interested + waste of time + too busy + don’t need/want) Usability (difficult/frustrating + too old + don’t know how + physically unable + worried about virus/spam/hackers/etc. Price (too expensive + don’t have computer) Lack of availability / Access 21% 13 10 8 8 7 6 6 4 4 3 3 7 34% 32 19 7
  • 11. Most newcomers would need assistance DK/Ref 6% Would not want to start using internet (VOL.) 13% Know enough to go online on my own 17% Would need someone to help me 63%