This document contains slides from a presentation on search engine optimization (SEO) basics and strategies. The presentation covers introductory topics like indexable pages, keywords, and link structure. It also provides tips on usability, signals of quality content, and growing popularity and links. The presentation aims to help green press officers and webmasters understand and implement SEO best practices.

1. Content marketing
de-complexing ADMIUM
On & offline!
Sharing knowledge Funtrepeneur
reading
Shareforce
The Good life
Social Media Speaker & inspirator
Snowboarding
1966 Open
music cooking #033
Yoga
1 wife 2 kids do-nnovation

2. Workshop “SEARCH”
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3. Contents:
Intro SEO
Strategy
Indexation
Beat the competition
The future of search?
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4. SEO Basics
Indexable pages
Content
Popularity
We are looking for human beings!
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5. Strategy
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6. Keywords
Relevance
Competition
Testing
Value
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7. The Longtail
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9. Indexation
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10. Index don’ts
No flash please
inlog = no indexation
javascript links are not optimal
robots.txt bloks pages
to much links on one page
frames or iframes
rel="nofollow"
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11. Keyword use
minimal once in page title
once on top of page
at least three times in body content
once in alt tag image
once in url
once in meta description
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13. Link structure
“Make a site with a clear hierarchy and text links.
Every page should be reachable from at least one static text link.”
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14. Don’t
More: http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-
engine-friendly-design-and-development
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15. Rich Snippets
•
http://schema.org/docs/gs.html
•
http://www.google.com/webmasters/tools/
richsnippets

16. Let's say you announce and SEO Conference on your blog. In regular HTML, your
code might look like this:
<div>
SEO Conference<br/>
Learn about SEO from experts in the field.<br/>
Event date:<br/>
May 8, 7:30pm
</div>
Now, by structuring the data, we can tell the search engines more specific
information about the type of data. The end result might look like this:
<div itemscope itemtype="http://schema.org/Event">
<div itemprop="name">SEO Conference</div>
<span itemprop="description">Learn about SEO from experts in the field.</
span>
Event date:
<time itemprop="startDate" datetime="2012-05-08T19:30">May 8,
7:30pm</time>
</div>
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17. Usability
1.
Easy to use, navigate, and understand
2.
Provide direct, actionable information relevant to the quer y
3.
Professionally designed and accessible to modern browsers
4.
Deliver high quality, legitimate, credible content
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19. Signals of quality
content
1.
Engagement metrics
2.
Machine learning
3.
Linking Patterns
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20. Don’t overdo it!
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26. Beat the competition!
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27. http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links

29. Do’s
Content = King
(storytelling)
Context = Emperor

30. Social Media & SEO
Keywords
Tags
Biography
links!

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38. Links & sources
•
http://www.seomoz.org/beginners-guide-to-
seo
•
opensitexplorer.org
•
seomoz.org
•
http://www.seomoz.org/blog/category/33
•
https://adwords.google.com/select/
KeywordToolExternal
•
http://www.google.com/insights/search/
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39. @peterros
www.admium.nl
www.kenniscollege.nl