5. Persona: Jim, 21, College Student
â Big sports fan & gamer
â Competitive, but friends donât play sports
â Doesnât have large blocks of free time
6. Financials: Sales
â Steam top 12 games by revenue: 2015, 2016, 2017, 2018
â 6.5 million unique monthly players
â World Championship peak viewers: 160,000
7. Business Model
â Game Sales ($10-$20)
â Loot crates ($1 per crate opening)
â Rocket pass ($10 per season)
8. Early History
â Founded in 2000 by David Hagewood
â Contracting and game mods
â Released Supersonic Acrobatic Rocket Powered Battle Cars (2008)
9. History - Rocket League (2015-present)
2015
Released
Rocket
League
2016
Partnered w/
Twitch.tv for
RLCS
+
Release First
Loot Crate
2019
ESports TV Deal
w/ Turner Sports
2017
Released on
Nintendo
Switch
2018
RLCS Season 6:
$1 Million Prize
pool
+
Released
Rocket Pass
10. âSecret Sauceâ - Wide Appeal
â Simple & intuitive gameplay
â Both competitive & casual
â Often streamed by popular Twitch
streamers
11. âSecret Sauceâ - Collection Aspect
â Purchasable DLC (Mclaren, Batman, Back to The Future)
â Loot Crates & Rocket Pass
â Item Trading
12. âSecret Sauceâ - Competition
â Professional ESports
â Ranking System
â College Leagues
13. Competitors
Compete Online Easy to
Learn
E-Sports
Focused
Makes Multiple
Games
Psyonix â â â â
Riot Games â â â â
EA â â â â
14. Future Success? - Weâll See...
â Past two years: steady player base and ESports viewership
â Needs Esports growth and integration
â Continue making high quality updates