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Getting your first 1000 customers presentation
- 1. HOW TO GET YOUR FIRST 1000 CUSTOMERS An overview on the basics of Growth Hacking
- 2. 2 WHO AM I? An introduction…
- 4. THE GROWTH HACKER STRATEGY 4 • Create Your Avatar • Spread the word • Give them a reason to stay • Keep them engaged
- 5. 5 Creating Your Avatar Who Is Your Ideal Customer?
- 6. Creating Your Avatar 6 What is an Avatar? An avatar is a fictional character that represents your ideal customer. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer's buying decisions.
- 7. Creating Your Avatar 7 How To Create Your Avatar 1. Think about your ideal customer. This is your avatar. 2. Flesh out personal details. 3. Go deeper. Think about a typical day in the life of your avatar. 4. List problems your avatar is having that you (or your product) can solve. 5. What is the worst thing that could possibly happen if their problem isn't solved? 6. What is the best thing that could happen if their problem is solved? 7. Now, create a short story about your customer avatar. 8. Review your avatars on a regular basis to make sure that your marketing efforts are directed to their needs and desires.
- 8. Creating Your Avatar 8 Ask for Feedback
- 9. 9 SPREAD THE WORD Getting Users to Your Site
- 10. SPREADING THE WORD 10 Targeting Online Publications
- 11. SPREADING THE WORD 11 GET BLOGGERS ON YOUR SIDE
- 12. SPREADING THE WORD 12 Hijacking Traffic – Leveraging another website traffic for your gain • AirBnB • TalentSeer • Tinder
- 13. SPREADING THE WORD 13 Creating Content Sucks!!!
- 14. SPREADING THE WORD 14 Podcasts Long Form Posts Blogs > 1000
- 15. SPREADING THE WORD 15 Tweets Short Form Content Blogs < 1000 Instagram PostsInfographics
- 16. SPREADING THE WORD 16 Creating Content
- 17. SPREADING THE WORD 17 Creating Content
- 18. 18 GIVE THEM A REASON TO STAY How to build trust online
- 19. SPREADING THE WORD 19 Anatomy of a Squeeze Page 1. Hero Image (or video) 2. Tagline 3. Strong Call To Action 4. Benefits 5. Objection Handling
- 20. 20 Hero Image & Tagline Strong CTA Benefits
- 21. 21 Hero Image & Tagline Strong CTABenefits Objection Handling
- 22. 22 Hero Image & Tagline Strong CTA Benefits Objection Handling
- 23. SPREADING THE WORD 23 Tools to help
- 24. SPREADING THE WORD 24 Get That Email!!!
- 25. SPREADING THE WORD 25 Why? • Simple ask • Builds trust • Promotes brand • Keeps them engaged • Shows you they are interested
- 26. 26 KEEP THEM ENGAGED Top of mind = tip of tongue
- 28. SPREADING THE WORD 28 90/10 rule • Builds trust • Users eager to read emails • Promotes brand • More likely to convert (FOMO) • More receptive to information Emails should look like this: Info Info Info Info Sale!
- 29. 29 TL:DR Long Form Posts Short Form Content Squeeze Page Drip Campaign $$$$$ Sale $$$$$$
- 31. 31 https://thrivecourses.com/start/49/ Get your free trial today!
Hinweis der Redaktion
- My name is Peter Wang. I have about 7 years experience in digital advertising. 3 of those years being in agencies like ReachLocal and AKQA where I worked on brands such as Yahoo, Intuit, Clorox, & Coca Cola. The other 4 spent working with startups helping them grow.
- I have a course coming soon on Thrive Courses. This presentation briefly outlines what you will learn in my course and for anyone interested I will provide a link to the course after the presentation so you can get a free trial.
- Here are the 4 sections this presentation is going to be split into
- An avatar is a fictional character that represents your ideal customer. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer's buying decisions.
- The 8 steps on how to create your avatar. An avatar can also be considered a UX persona (for all you designers out there). Key takeaways: Get as precise about your avatar as you can. Try and create all the all aspects of what your persona thinks, feels, and believes. Try to anticipate what his or her Facebook feed will look like.
- How do we know if the avatar that we picked is correct? Ask. For. Feedback. Feedback can be all sorts of forms. It can be as simple as emailing current users, or even the most active users. Feedback is a great way to see if the avatar that you picked vibes well with your product. If not, think of pivoting to a different audience (or changing your product to fit the current audience.)
- Targeting online publications is a great start. There is no guarantee that reporters will pick up your business as a story unless you have a compelling origin story or a specific audience but it never hurts to send out feelers to various publications. If a publication does pickup your story, the influx of traffic is always nice.
- Same with bloggers although they are more likely to talk about your story.
- Traffic hacking is the more “growth hacky phrase.” Refer back to your avatar. Where do they like to hangout online? Post your content there to drive traffic back to your site.
- The most important part of this process is creating the content machine. Imagine this, scenario: You wrote a blog YAY! Now you have to write create for your facebook, twitter, instatagram, snapchat, youtube, pinterest, etc. This can be a pain but it doesn’t have to be. So frustrating! Such time suck! UGH Solution is a content machine.
- Content can be split into two categories: Long forms are pieces of content that takes a while to consume, podcasts, blogs over 1000 characters.
- Short form content is content that doesn’t take much time to read. Think tweets, infographics, Instagram posts, blogs under 1,000 characters (listicles). The relationship between long and short form content is that you create the long forms first then break it down to short form content to share across social networks to drive traffic to the long form which lives on your site.
- To create the content itself, I like to use reddit and quora for inspiration. You can sort by whats hot on reddit.
- You can also sort by whats hot on Quora
- When creating a landing page here are some things that a good landing page (or squeeze page) should have.
- Here are some examples
- Tools to help you create a great squeeze page.
- The point of the squeeze page should be to collect emails.
- Why collect emails? Heres why: Simple ask Builds trust Promotes brand Keeps them engaged Shows you they are interested
- After creating an email you form a drip campaign. A drip campaign is a set of automatic emails triggered after a specific action, like visitors giving you an email address. The names on the right are email marketing management softwares. Mailchimp is free.
- The 90/10 rule is a good rule of thumb for email distribution. In short, most of your emails should be value adds. The last email in the drip should include a Call to action where you make the sale. Emails like these build trust, gauges interest, and adds value.
- If you like this presentation, stay tuned to hear about when my online course will be released.